There Are Stranger Things Than Seeing A Brand On a Show These Days
Yeah, That's Probably an Ad
English - October 24, 2022 16:22 - 31 minutes - 73.2 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why HHM is More Than Translating Ad Copy Into Spanish
Next Episode: Behind the Screams of Uber Eats' Halloween Film
On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Erin Schmidt, chief product placement officer at BEN, an entertainment AI company that specializes in product placement. From strategic KFC mentions in Stranger Things to the critical role of a prop master, the episode dives into what it takes for brands to meaningfully connect with the audiences watching the (big and small) screen.
Hosted on Acast. See acast.com/privacy for more information.