Building a SaaS Flywheel: Growing a partner friendly ecosystem with Hubspot
Xero Developer Podcast
English - May 29, 2018 23:28 - 35 minutes - 65.8 MB - ★★★★★ - 7 ratingsTechnology Education How To api dev marketplace xero developers ecosystem interviews platforms saas software Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building a SaaS Flywheel: How Zapier integrated with 1000 apps
Dan and Nick chat with Scott Brinker, VP of Platform Ecosystem at Hubspot about scaling partner programmes, building a great ecosystem and the potential for t-shirt cannons.
The team finds out how a SaaS Marketing company and a SaaS Accounting software see platforms as large part of their future. And what the current efforts of both companies have led to; from tiered partner programmes, to the importance of defining white space and grey space in the ecosystem.
They discuss that having a platform adoption partner to train end users also helps with longterm app adoption and is an essential part of a healthy ecosystem. And just how hard is it to stand out in the SaaS market? Listen now to find out all this and more!