Xero Developer Podcast
8 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 7 ratingsLove tech? Want a peek behind the scenes at some of the world’s top global software platforms? Join Nick Houldsworth and Dan Young from the Xero API team as they talk platforms with leaders from the SaaS industry to hear their insights on driving innovation through APIs, growing developer communities and creating a marketplace customers love. We’ll also be sharing some of our war stories and practical tips, as we embark on building an even greater ecosystem for Xero. Check us out at xero.com/podcasts.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Building a SaaS flywheel: The definitive ‘how-to-SaaS’ guide
October 17, 2018 16:26 - 32 minutes - 44.7 MBThis is the final episode in our 'Building a SaaS flywheel' series. Nick and Dan host an episode aimed at tying together all the parts of the season – unpacking the three major 3 themes of the season: The consumerisation of the enterprise and the impact this has on brand. How collaboration drives innovation. Ways a platform strategy can drive growth. And with that deliver a series of actionable insights for anyone looking to start a SaaS company.
Building a SaaS flywheel: Supersizing sales via platforms, with Receipt Bank
September 19, 2018 15:37 - 34 minutes - 27.7 MBSophie Hossack, Strategic Partner Manager, from Receipt Bank talks to Nick (from a rather strange location) and Dan about the huge success of Receipt Bank, how to keep supernormal growth and what a successful rebrand looks like. Sophie, one of the early team members of Receipt Bank, talks about how they have been through acquisition and the early days when Receipt Bank was finding product market fit. Most companies might grow at 100% a year for 2-3 years in the early days. Receipt Bank h...
Building a SaaS flywheel: Delighting developers and users, with Slack
September 05, 2018 18:05 - 38 minutes - 87.6 MBAs part of the apps and integration team, Bear and Paige cover off some of the most interesting parts of the developer strategies at Slack and how they keep working to move the needle. The ‘consumerisation of the enterprise stack’ helps Slack grow and maintain such a loyal developer and user base. Focusing on tone of voice and a transparent style of communication has built their ecosystem into a powerhouse of over 1500 public apps in only 5 years. So listen in as Bear and Paige share the...
Building a SaaS Flywheel: Making ecosystems not suck, with Expensify
July 11, 2018 17:59 - 41 minutes - 56.9 MBExpensify is one of the more well known B2B SaaS products in the world, and for a team of 130 people, it punches well above its weight. T.J. Ferriss, Business development and strategic partnerships at Expensify take Nick and Dan through how he got into the SaaS world and why he’s loving it at Expensify. Plus, hear how you can make partner benchmarks work for you when integrating with partners.
Building a SaaS flywheel: Scaling e-commerce via an ecosystem with Shopify
June 27, 2018 18:31 - 43 minutes - 79.5 MBAtlee Clark, Director of App & Partner Platform at Shopify joins Nick and Dan to discuss building an ecosystem that works across integrators, affiliates, and consultants with the goal of end customers growing and succeeding. From a small API that serviced 100s of developers to a full marketplace with over 2,500 apps, Shopify’s ecosystem allows retailers to have great online and POS journeys. Find out how Shopify has evolved to deal with that growth, and how the ecosystem is stronger because...
Building a SaaS flywheel: Going big with with Salesforce AppExchange
June 13, 2018 20:23 - 36 minutes - 66.4 MBThis week Nick and Dan chat with Ludovic Ulrich (@ludoulrich) – head of Salesforce+Start, about building an ecosystem that entices developers, the problems of not having an ecosystem and the opportunities developers have in growing ecosystems. In this episode, you'll hear tips for startups that are building their own platforms and ways to create flourishing ecosystems including: -Growth through Foo Fighters; how big events and having fun at them, in turn, can drive the growth of the ecos...
Building a SaaS Flywheel: Growing a partner friendly ecosystem with Hubspot
May 29, 2018 23:28 - 35 minutes - 65.8 MBDan and Nick chat with Scott Brinker, VP of Platform Ecosystem at Hubspot about scaling partner programmes, building a great ecosystem and the potential for t-shirt cannons. The team finds out how a SaaS Marketing company and a SaaS Accounting software see platforms as large part of their future. And what the current efforts of both companies have led to; from tiered partner programmes, to the importance of defining white space and grey space in the ecosystem. They discuss that having a...
Building a SaaS Flywheel: How Zapier integrated with 1000 apps
May 11, 2018 00:49 - 36 minutes - 33.6 MBZapier connects the apps their customers use every day, allowing information to flow between the apps automatically, enabling their customers to be more productive. With over 1000 integrations, Zapier learnt early on that it wasn’t sustainable to continue building their own integrations and Cody shares the lessons they learned moving to a model where almost every integration is now built by their partners. Nick, Dan and Cody explore the app certification process, balancing human touch agai...