Shift your UX writing process from solutions to problems with Ferdinand Goetzen @Reveall
Writers in Tech
English - November 16, 2022 08:41 - 32 minutes - 29.8 MB - ★★★★★ - 19 ratingsHow To Education Business Careers career content design content strategy design product design tech ux design ux strategy ux writer ux writing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building the biggest UX writing team in a European fintech
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Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.
Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric.
We focused on:
How to handle and apply data [3.25]Quantitative and qualitative insights [5.55]Collecting the voice of the customers [8.15]The importance of understanding the problem [14.25]The ideal process [16.47]Introverts and extroverts [27.30]Why UX writers need to talk to customers [28.00]Links