Write Publish Market

Episode 162: Strategies to Navigate the Book Publishing Industry

In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda’s book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey fr...

Episode 161: Maximize Book Sales with a Strategic Website

In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, stra...

Episode 160: Create Impact in Business with Your Book

In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.   Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 04:18 Easy for me, existing ...

Episode 159: Navigating Book Publicity in 2024

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successf...

Episode 158: Cultivate a Compelling Author Brand

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enha...

Episode 157: Transform Your Book Marketing Strategy with Podcast Tours

Episode 156: Find the Right Editor for Your Nonfiction Book

In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance the...

Episode 155: Leverage Book Writing for Business Growth and Success

In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing...

Episode 154: Your Audiobook: Best Practices and Expert Tips

Time Stamps: 00:00 Embracing your own voice, overcoming self-consciousness. 06:13 Writing style, narration, and marketing your book. 08:09 Authors should narrate their own books for interpretation. 12:02 Essential factors for effective audiobook narration. 14:19 Need to stop rushing, remove guesswork. Appreciate it. 17:02 Include program info, stay in your lane. 20:41 Differentiate marketing strategies for book distribution wisely. 23:43 Personalized coaching brings out the b...

Episode 153: Email Marketing Strategy for Business Owners Writing Books

Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book. Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why ...

Episode 152: The Role of Capacity for Business Owners Writing Books

In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).   Time Stamps: 00:00 Closed businesses, discovered selve...

Episode 151: Use Your Book to Build Your Dream Life

In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon als...

Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing

In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, ...

Episode 149: 5 Book Publishing Myths BUSTED

In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey. Time Stamps: 00:00 Book sales don't m...

Episode 148: Email Marketing for Book-Writing Business Owners

In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting...

Episode 147: Your Book Is an Investment in Your Business

In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for succ...

Episode 146: The 4 Cs of Consistent Writing

Episode 146 The 4Cs of Consistent Writing   In episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fi...

Episode 145: Business Owners' 2024 Guide to Book Publishing Paths

In this episode, Jodi explains the various paths to book publication available to entrepreneurs this year. Jodi discusses the evolution of traditional publishing, the rise of self-publishing, and the emergence of hybrid publishing, and e emphasizes the importance of understanding your goals, timeline, and business needs to determine the best publishing path for you. Join us as we explore the pros and cons of each route and the crucial factors to consider when deciding the right path for your...

Episode 144: Repurpose Your Book Content to Amplify Your Message

In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book...

Episode 143: Think Beyond the Book Launch

In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch. Keywords: book publishin...

Episode 142: LinkedIn Strategies for Book Promotion

On this episode of Write Publish Market, Jodi dives into the world of LinkedIn with special guest Cara Steinmann, the founder of Ravel Collective. Cara is a networking expert who helps purpose-driven women entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. In this insightful conversation, Jodi and Cara explore how to leverage LinkedIn for business growth, including tips for building authentic relationships, strategies for effective networking,...

Episode 141: Applying Creativity and Science to Book Writing

Episode 141 Applying Creativity and Science to Book Writing   In this episode of the Write Publish Market podcast, Jodi discusses the importance of a writing routine and the science behind creative flow. She emphasizes the need for entrepreneurs to establish a writing routine that works for them, considering factors such as time of day, setting, and background noise. Brandon highlights the benefits of testing different routines and using data to determine what works best. She also reco...

Episode 140: Use Your Book to Collab as a Summit Host or Contributor

Episode 139 Use Your Book to Collab as a Summit Host or Contributor In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel...

Episode 139: Book Blurbs 101 for Business Owners Writing Books

Welcome to Episode 139 of the Write Publish Market podcast! In today's episode, we have a special guest, Jessie Cunniffe, a professional blurb writer and book blurb coach. Jessie is here to guide us through the world of book blurbs. Jodi and Jessie start with Book Blurb 101, covering what exactly a book blurb is and the different meanings it can have. Jessie then walks us through a proven formula for crafting effective book blurbs, including the essential elements and tips for hooking reader...

Episode 138: Writing Routines for Business Owners Writing Books

Episode 138 Writing Routines for Business Owners Writing Books   Welcome to Episode 138 of the Write Publish Market podcast! In today's episode, Jodi dives into the topic of writing routines. Whether you're an entrepreneur considering writing a book or already in the process, having a solid writing routine is crucial for success. Jodi shares insights on the importance of developing a writing routine, from creating realistic schedules to tracking data points. Discover how to find the ro...

EP. 137: Building and Growing an Author Platform with Liz Charlotte Grant

Tune in and discover how you can leverage the different platforms and the rhythm of marketing to establish and grow your own author brand with Liz Charlotte Grant. Learn to cultivate loyalty and trust among your audience and seamlessly integrate your strategies into your workflow. To effectively sell your book, you have to find your specific and targeted audience and establish genuine human connections by providing value. Full show notes, links mentioned and raw transcript can be found he...

Episode 136: DIY Book Publicity Tips for Business Owners

Your book is now written, edited, and already published. Congratulations! You have made it. Such an outstanding achievement deserves a celebration. But wait. Do people know about the book? Do they know your great ideas and solutions to their problems are documented in a book that you wrote? After investing your effort, ensuring your book reaches the right audience and gains attention is crucial for business owners writing books. This is where the importance of book publicity shines. Join J...

Episode 135: Pre-Plan for a Successful Book Launch with Amanda Warfield

Book writing and publishing is always a coveted achievement by any author. However, a good book that serves its intended purpose has great untold stories of dedication, sacrifice, and commitment behind the scenes. Amanda, a return guest in the show, talks about her book-writing journey and whether the book serves the original goal intended. Full show notes can be found here.

Episode 134: NaNoWritMo for Business Owners Writing Nonfiction

Join me in this episode as we dig deeper into how you can achieve your NaNoWriMo goal. Get insights on building and nurturing your writing consistency and habits. With the right mindset and tools, you can get more done within a month than you can ever imagine. Sound interesting?  Tune in! Full shownotes and raw transcript can be found here.

Episode 133: Going Beyond Beyond The First Book with Nikki Rausch

A successful book writing and publishing is one of the greatest achievements of any author. Seeing all the great ideas documented and sharing your expertise with the world is very satisfying. Nikki joins us in this episode to share some insights into her journey of writing three books. There is no doubt that her story will inspire you. Grab the full transcript and links here. 

Episode 132 : Write a Book to Grow Your Business with Maddy Osman

There are many ways of promoting a business, ranging from hiring salespeople, advertising, and using social media. Writing a book is one of the untapped ways to market your business. Join this conversation with Maddy and learn how her book, Writing for Humans and Robots: The New Rules of Content Style, has been a game changer in her business. Find the raw transcript and full show notes here. 

Episode 131: Easy and Proven SEO Strategies for Book Marketing with Mariah Magazine

In this episode, Mariah Magazine shares her proven and market-tested strategies that you can implement today in your book landing pages to get you found on Google. Her strategies are simple. Tune in and head to the show notes learn more.

Episode 130: Leverage Your Book to Grow Your Business with Tracy Crump

In this episode, Tracy Crump shares her book-writing journey and how to use your book in your business and establish yourself as an authority in a creative way that only you can. Your book is a potent tool for enhancing your brand presence and expanding your reach. Full show notes and raw transcript found here.  

Episode 129: Book Disclaimers 101

Join me in this episode as we dig deeper into book disclaimers, what they are, why you need one, and where they go. A book disclaimer is a vital tool in maintaining clarity, setting expectations, and promoting responsible reading practices with your audience.  Find the full show notes here. 

Episode 128: Why You Need a Writing Routine with Dallas Woodburn

A writing coach can provide guidance, support, and accountability, helping you establish and maintain a writing routine. They can assist in setting manageable expectations and offer strategies to enhance your productivity and creativity. Join this conversation with Dallas Woodburn, and let’s talk more about that. Meet our guest and find all links mentioned here.

Episode 127: Manuscript to Book: Book Design and Publishing with Susi Clark

Do you have a rough draft of your dream book but are unsure about the steps to turn it into a published masterpiece? Don't worry! Graphic designer Susi Clark is here to help. Susi has all the tips you need, from choosing the right book cover dimensions and colours to finding the perfect font. Join us as we discuss the journey of designing your book, from its early stages to becoming a bestseller.  Tune in! Meet our guest and view full shownotes here. 

Episode 126: AI and Books Writing

Join me in this episode as we dig into four of the most common Artificial intelligence (AI) questions from a Q&A section I run on Instagram and LinkedIn. Listen and learn more about AI and book writing, traditional book publishers and AI, the difference between AI-generated and AI-assisted and how you can leverage AI as a helping tool in your writing journey.  Tune in! Full shownotes and RAW transcript can be found here.

Episode 125: Get Comfortable Using Your Book as a Business Experiment with Nicole Lance

As entrepreneurs, we love to be in control, which keeps us in business. However, when it comes to book writing, the journey can be lonely, difficult, and uncomfortable when we don't have the know-how. The fact that we have to ask for help writing our book can make us nervous and ultimately withdraw from the process or take more time than intended. Writing a book is an experience that should be enjoyed, not dreaded. We have to step back from the process and realize that writing a book is a jo...

Episode 124: Book Design for Business Owners Writing Books with Ines Monnet

Book design is one of the under-appreciated elements of the book publishing process, yet it is the first thing everyone notices when they get a hold of your book. Since it all starts from the cover page, is your book cover appealing and attractive to the eyes of the reader? Have you structured your book to encourage a person to keep reading? Join this conversation with Ines Monnet and learn what authors need to know about the book design process. Tune in! Full transcript, links mentione...

Episode 123: Social Media and Your Book with Elizabeth Foil

In the episode, Elizabeth Foil shares more about AI, authenticity, credibility, and the importance of the scene and storytelling in your book talks. Elizabeth is a social media strategist and ad expert. Her love of reading and storytelling quickly took her into the book sphere of social media, where she uses strategy to help authors and entrepreneurs with their book and marketing goals.  Tune in! Full show notes, key highlights, raw transcript and links metioned can all be found here.

Episode 122: The Power of Book Reviews

Your book is a tool to help you grow. If you don’t leverage it, it will not do anything for your business. Learn how to get reviews and use them to take your business to the next level! Tune in! Head to the show notes for key highlights, full show notes and the raw transcript.

Episode 121: A Book Journey Is a Roller Coaster with Shanna Hocking

Writing and publishing a book is a long game, and it’s easy to turn over our dream and goals to others and let them deter us from accomplishing what is most important to us. Figuring out what is right for you and what works for you will help you determine your success path.  Being open to new bylines and opportunities and partnering with others will allow you to invest in yourself and your book and leverage other people's expertise to bring your dream to fruition. In the episode, Shanna Hock...

Episode 120: Book Planning Methods: Plotting vs. “Pants-ing”

Writing a book can be daunting, but with proper planning, you can get through it and complete your book in the best possible way. To help you organize your ideas, there are two popular book-planning approaches: Plotters and Pantsers. Both have their own advantages and disadvantages, but they can be used effectively to plan a successful book-writing process. No matter the approach you choose, having a plan and accountability for your book writing is essential for successful completion. Both...

Episode 119: Extending Your Book’s Reach with a Professional Publicity Partner with Christina Lenkowski

As an author, the power of publicity can make or break your book. With the right public relations strategy in place, you can get your book in front of thousands of potential readers. The same holds true for businesses. The right PR plan can help you build a reputation and increase visibility to open up new opportunities and growth. Publicity is a powerful tool that can take authors and businesses to new heights when used effectively. Join this conversation and learn more with our publicity e...

Episode 118: The Art and Science of Book Titles and Subtitles

Choosing the right title and subtitle for your book can be one of your most important writing decisions. It's the first thing potential readers will see, and it's what will draw them in. A good title and subtitle should succinctly summarize the content of your book, making it easy for potential readers to identify what your book is about. With the right title and subtitle, you can set yourself up for success before you even start writing. Simply put, a title should be shorter, punchier, an...

Episode 117: Leverage Your Community when Book Writing with Kim Benoit

As a writer, it is always important to leverage your community. This means connecting with like-minded people and working together to make something happen. In this episode with Kimberly, we explore how authors can harness the power of their community as a resource for ideas and content. Being an author, do not let your business process swallow you. Share it with others and collaborate. Leverage your community, ask many questions, and keep building that network. The communities include book ...

Episode 116: Breathe New Life into Your Existing Book

In this episode, learn why you will want to breathe new life into your existing book and how you can effectively implement it. Your book is a tool to help you grow your business. However, it will only be useful when you are maximumly leveraging it. Full shownotes and raw transcript can be found here.

Episode 115: Use Your Enneagram Number to Set Book- Writing Goals with

Many people struggle in their book-writing process but discovering their personality can be a game changer. The Enneagram Personality test can help uncover the unique gifts and challenges associated with each individual personality type, allowing writers to unlock their creative potential and make their writing more joyful, expressive, and meaningful. Understanding your personality number in this test allows you to easily leverage your strengths and complete your book without stress and burn...

Episode 114: Book Distribution 101 for Business Owners

Book distribution is the logistics of getting your book into the reader’s hands through various sales channels that exist out there. Join this conversation with your host, Jodi, as she explains this concept in the simplest way for you to understand. Learn why book distribution is a key factor in the success of your book and the practical ways to adapt your skills. This is an episode you don’t want to miss!  Full show notes and RAW transcript available here.

Episode 113: Hybrid Book Publishing Is NOT Vanity Publishing

The IBPA revised its hybrid publisher criteria, and it is important for you to be acquainted with the updates. IBPA is a trade organization in the book publishing industry. It’s a fantastic resource for independent authors, small publishers, hybrid publishers, and anybody looking to educate themselves and get informed about the book publishing industry. It’s important to talk about these criteria because many people are still misrepresenting and not quite understanding what hybrid publishing...