Episode 158: Cultivate a Compelling Author Brand

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.

Time Stamps:

00:00 Clients should start planning six months ahead.

05:23 Utilize speaking engagements to support business growth.

06:32 Brand yourself and your book strategically.

11:39 Author discusses editing book framework for more appeal.

14:00 Navigating book promotion requires strategic persistence and resilience.

17:26 Maya finds using chat GPT for quotes smart.

20:21 Use paid GPT for targeted DIY prompts.

25:03 Listen to the podcast and join membership.

Keywords:

artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write a Must Read by AJ Harper

Likeable Badass by Alison Frigale

Permission to Speak by Samara Bay

About Our Guest:

Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.

Website: https://spitfiregirldesign.com

Instagram: https://www.instagram.com/thespitfiregirl

Linkedin: https://www.linkedin.com/in/heidiyarger/

Pinterest: https://www.pinterest.com/thespitfiregirl/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing