WPblab EP85 – CoBranding Your WordPress Product
Smart Marketing Show
English - September 28, 2017 21:09 - 1 hour - 56.8 MB - ★★★★★ - 7 ratingsHow To Education Business jason tucker bridget willard wordpress marketing web development wpwatercooler wp water cooler water cooler watercooler mailchimp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Jason and Bridget are joined by Josh Pollock. We’ll discuss the pros and cons of co-branding your WordPress products.
Josh Pollock – Caldera Labs – Caldera Forms – Caldera
@Josh412, @calderaforms, @CalderaWP, or @CalderaLearn #catdera
http://calderawp.com, http://calderalabs.org/, https://calderaforms.com/, & https://learn.calderalabs.org/
Co-branding is when you leverage the audience of two different brands by teaming up together to help elevate both brands or gain a new audience segment. (Like the Eddie Bauer Ford Explorer)
Caldera and Give did a co-branding with a tutorial on using Caldera Forms to submit a fundraising campaign
“Create a Peer-to-Peer Give Campaign with Caldera Forms” – http://bit.ly/2vdvrxH
Caldera & Aspen Grove – DIVI landing page co-branding with Caldera
Prerequisite: Get involved in the community
At some point, you just sit down with someone and say “Hey, I need something” and then figure out what it is that you can offer them in return – how can you benefit each other?
The WordPress community is often resistant to a hard-sell, but you do at some point need to move a friendly conversation to a professional-friendly if you are interested in partnering with them – try not to be too aggressive though!
Go ahead and put your business contacts in a CRM, but make sure you keep the relationships natural – don’t always follow up on the 2nd Tuesday of the month!
One of the benefits of co-branding is you get to play off each other’s strengths
If one company does a post featuring the co-branding, it’s a good idea to do a follow-up post with your brand as well and link back
We’re ALL co-branding with WordPress – WordPress.com now allows users to install plugins and that’s a big deal for plugin authors
WordPress benefits from the volunteers that give back
Make partnerships even when you are just starting out – but start by GIVING, don’t worry so much about what you’ll get back – make yourself useful to other people, give of your time
If you know that you have a conflict with your plugin and another plugin – maybe reach out to the company on behalf of your customers instead of sending the customer to them with the problem – then you both benefit and your customers are all happier!
Great partnerships shouldn’t require a lot of effort from either side – they should be a natural give and take
Reminder – a logo is not a ‘brand’, it’s the relationships that you build with the people who use your product that makes the brand
Co-branding is to leverage the individual relationships that each brand has built with people
Whether it’s going to WordCamps, emailing, or talking on twitter, it’s all about building relationships w/ people
Brand / values matter – don’t co-brand with a company that violates your brand or what you stand for, you need to pay attention to their ‘voice’
The post WPblab EP85 – CoBranding Your WordPress Product appeared first on WPwatercooler.
See acast.com/privacy for privacy and opt-out information.
In this episode, Jason and Bridget are joined by Josh Pollock. We’ll discuss the pros and cons of co-branding your WordPress products.
Josh Pollock – Caldera Labs – Caldera Forms – Caldera
@Josh412, @calderaforms, @CalderaWP, or @CalderaLearn #catdera
http://calderawp.com, http://calderalabs.org/, https://calderaforms.com/, & https://learn.calderalabs.org/
Co-branding is when you leverage the audience of two different brands by teaming up together to help elevate both brands or gain a new audience segment. (Like the Eddie Bauer Ford Explorer)
Caldera and Give did a co-branding with a tutorial on using Caldera Forms to submit a fundraising campaign “Create a Peer-to-Peer Give Campaign with Caldera Forms” – http://bit.ly/2vdvrxH
Caldera & Aspen Grove – DIVI landing page co-branding with Caldera
Prerequisite: Get involved in the community
At some point, you just sit down with someone and say “Hey, I need something” and then figure out what it is that you can offer them in return – how can you benefit each other?
The WordPress community is often resistant to a hard-sell, but you do at some point need to move a friendly conversation to a professional-friendly if you are interested in partnering with them – try not to be too aggressive though!
Go ahead and put your business contacts in a CRM, but make sure you keep the relationships natural – don’t always follow up on the 2nd Tuesday of the month!
One of the benefits of co-branding is you get to play off each other’s strengths
If one company does a post featuring the co-branding, it’s a good idea to do a follow-up post with your brand as well and link back
We’re ALL co-branding with WordPress – WordPress.com now allows users to install plugins and that’s a big deal for plugin authors
WordPress benefits from the volunteers that give back
Make partnerships even when you are just starting out – but start by GIVING, don’t worry so much about what you’ll get back – make yourself useful to other people, give of your time
If you know that you have a conflict with your plugin and another plugin – maybe reach out to the company on behalf of your customers instead of sending the customer to them with the problem – then you both benefit and your customers are all happier!
Great partnerships shouldn’t require a lot of effort from either side – they should be a natural give and take
Reminder – a logo is not a ‘brand’, it’s the relationships that you build with the people who use your product that makes the brand
Co-branding is to leverage the individual relationships that each brand has built with people
Whether it’s going to WordCamps, emailing, or talking on twitter, it’s all about building relationships w/ people
Brand / values matter – don’t co-brand with a company that violates your brand or what you stand for, you need to pay attention to their ‘voice’
The post WPblab EP85 – CoBranding Your WordPress Product appeared first on WPwatercooler.
See acast.com/privacy for privacy and opt-out information.