WPblab EP81 – Data-Centric Email Marketing for WordPress Businesses with Christie Chirinos
Smart Marketing Show
English - August 17, 2017 00:00 - 59 minutes - 54.2 MB - ★★★★★ - 7 ratingsHow To Education Business jason tucker bridget willard wordpress marketing web development wpwatercooler wp water cooler water cooler watercooler mailchimp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Segmentation FTW.
Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P's into account… also FTW
Personal twitter – https://twitter.com/cicichirinos
Partner of Caldera Labs https://calderaforms.com/
https://twitter.com/CalderaWP
She started in the nonprofit sector learning by doing.
https://mailchimp.com/ (should tag with affiliate link)
They use convertkit on CalderaForms now. https://convertkit.com/
ConvertKit is a great tool from segments but not user friendly
ConvertKit = Photoshop
MailChimp = Canva
Segmented lists
Many lists can create problems with subscriptions. Consider consolidating your lists and segmenting them out.
Example of a segmented
Is this for you or your clients on checkout
Focus your copy
“Or this” or “if that” = Segment
Bridget loves old navy
Use case
Goals for creating one and done leads
1st a month
1 segments
Questions
Who is clicking What are they clicking What time of day are they opening the emailsTry for 3 months, Look what happened and change things after that
Don’t talk at people when writing content
Freelancer personal
Collect emails, Build your listHow to segment your list?
You can just ask in your next newsletterI think bridget said a couple weeks ago to think about when you are sending out newsletters. In the morning things get purged. IF you send it later in the day, someone might spend the time to read it b/c no one wants to work after lunch.
The post WPblab EP81 – Data-Centric Email Marketing for WordPress Businesses with Christie Chirinos appeared first on WPwatercooler.
See acast.com/privacy for privacy and opt-out information.
Segmentation FTW.
Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P's into account… also FTW
Personal twitter – https://twitter.com/cicichirinos Partner of Caldera Labs https://calderaforms.com/ https://twitter.com/CalderaWP
She started in the nonprofit sector learning by doing.
https://mailchimp.com/ (should tag with affiliate link)
They use convertkit on CalderaForms now. https://convertkit.com/
ConvertKit is a great tool from segments but not user friendly
ConvertKit = Photoshop
MailChimp = Canva
Segmented lists
Many lists can create problems with subscriptions. Consider consolidating your lists and segmenting them out.
Example of a segmented
Is this for you or your clients on checkout
Focus your copy
“Or this” or “if that” = Segment
Bridget loves old navy
Use case
Goals for creating one and done leads
1st a month
1 segments
Questions
Who is clicking What are they clicking What time of day are they opening the emailsTry for 3 months, Look what happened and change things after that
Don’t talk at people when writing content
Freelancer personal
Collect emails, Build your listHow to segment your list?
You can just ask in your next newsletterI think bridget said a couple weeks ago to think about when you are sending out newsletters. In the morning things get purged. IF you send it later in the day, someone might spend the time to read it b/c no one wants to work after lunch.
The post WPblab EP81 – Data-Centric Email Marketing for WordPress Businesses with Christie Chirinos appeared first on WPwatercooler.
See acast.com/privacy for privacy and opt-out information.