WPblab 049 – How to sell products using WordPress ecommerce

Introduction of guest Scott Buscemi – WordCamp Speaker, WooCommerce Ninja, avid drone pilot (unofficial creator of the Dronie (drone selfie!)) Luminary | eCommerce Consulting Partners in Los Angeles Don't use OS Commerce Installing WooCommerce and it’s extensions won’t magically bring you sales / success You need to market yourself / your business / your site – create relationships EDD Enhanced eCommerce Tracking stripe.com Dealing with Abandoned Carts on WordPress e-Commerce Sites WooCommerce Google Analytics Pro TaxJar-Sales Tax Automation for WooCommerce WooConf:Learn. Develop. Sell. It doesn’t matter what platform you are on, or how beautiful your site is – it’s about smart marketing – understanding who your customers are, what they want ZMOT You need to use SSL – doesn’t matter what kind of site (even if your site is small – helps build your reputation/trustworthiness)  – LetsEncrypt is a great option Let's Encrypt Should you use a CDN (content delivery network)? Yes, speed matters. Amazon found that even a delay of a tenth of second in their speed decreased the number of orders. Cloudflare-The Web Performance & Security Company Bouncehelp – Increase Sales Calls by 20-30% Square – Create Your Free Online Store Once you have data where you can start understanding how people interact with your business, then it’s more appropriate to move to a more sophisticated platform such as WooCommerce If you leave a marketplace (like Etsy) to create your own shop on WordPress with WooCommerce (or similar) to save money, you have to ask yourself – what does that actually cost me?  How will I market my site if I’m on my own – what will marketing / migration cost me? Cost of plugins / extensions doesn’t just cover the code, it covers the support as well as updates What are some methods/plugins to streamline the cart process and avoid abandoned carts? Consider at all times what the user is expected to do next There are extensions available to help manage abandoned cards (emails customers) CartHook for WooCommerce Jilt for WooCommerce Shownotes prepared by:

Jason Tucker – @jasontucker – http://www.jasontucker.us
Emanuel “Manny” Costa – @emanweb – https://blog.emanuelcosta.com
Sherie LaPrade – @HeySherie
Cheryl LaPrade – @YayCheryl

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Introduction of guest Scott Buscemi – WordCamp Speaker, WooCommerce Ninja, avid drone pilot (unofficial creator of the Dronie (drone selfie!)) Luminary | eCommerce Consulting Partners in Los Angeles Don't use OS Commerce Installing WooCommerce and it’s extensions won’t magically bring you sales / success You need to market yourself / your business / your site – create relationships EDD Enhanced eCommerce Tracking stripe.com Dealing with Abandoned Carts on WordPress e-Commerce Sites WooCommerce Google Analytics Pro TaxJar-Sales Tax Automation for WooCommerce WooConf:Learn. Develop. Sell. It doesn’t matter what platform you are on, or how beautiful your site is – it’s about smart marketing – understanding who your customers are, what they want ZMOT You need to use SSL – doesn’t matter what kind of site (even if your site is small – helps build your reputation/trustworthiness)  – LetsEncrypt is a great option Let's Encrypt Should you use a CDN (content delivery network)? Yes, speed matters. Amazon found that even a delay of a tenth of second in their speed decreased the number of orders. Cloudflare-The Web Performance & Security Company Bouncehelp – Increase Sales Calls by 20-30% Square – Create Your Free Online Store Once you have data where you can start understanding how people interact with your business, then it’s more appropriate to move to a more sophisticated platform such as WooCommerce If you leave a marketplace (like Etsy) to create your own shop on WordPress with WooCommerce (or similar) to save money, you have to ask yourself – what does that actually cost me?  How will I market my site if I’m on my own – what will marketing / migration cost me? Cost of plugins / extensions doesn’t just cover the code, it covers the support as well as updates What are some methods/plugins to streamline the cart process and avoid abandoned carts? Consider at all times what the user is expected to do next There are extensions available to help manage abandoned cards (emails customers) CartHook for WooCommerce Jilt for WooCommerce Shownotes prepared by:

Jason Tucker – @jasontucker – http://www.jasontucker.us Emanuel “Manny” Costa – @emanweb – https://blog.emanuelcosta.com Sherie LaPrade – @HeySherie Cheryl LaPrade – @YayCheryl

The post WPblab 049 – How to sell products using WordPress ecommerce appeared first on WPwatercooler.

See acast.com/privacy for privacy and opt-out information.