Rockin Brand Through Design With Simon Clements!

Women Rockin Business Podcast

English - November 25, 2019 00:00 - 40 minutes - 36.8 MB
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Previous Episode: Standing Up And Standing Out – with Cate Walter

Next Episode: The Importance Of Visibility – Collaborative Podcast with Gavin Preston

Not everyone is born to be an artist (well, which is the same with the fact that not everyone is born to be an entrepreneur). When you can’t seem to keep the ball rolling on your own, especially with the brand, it’s time to accept that maybe you need some extra (creative) hands.

In this episode of the Women Rockin Business, we take measures on how to stop what most businesses are having problems with—lack of brand consistency, lack of personal branding, and low-quality designs. Traci talks to an expert in the creatives department, Simon Clements from SC23. Simon introduces some new creative ideas and solutions to arrive at a more personal branding to let your business thrive. Start tuning in to know more.

KEY TAKEAWAYS
As an entrepreneur/business owner, you don’t have to do every single task inside your company. If you know nothing about brand design, then you know nothing about it. Consider leveraging talents so you can focus more on what you do well.
You get what you pay for. If you only allocate a little for an ambitious design, then most likely, you get a subpar work. Invest on someone who understands your business objectives, brand, so you can efficiently collaborate with them.
Brand is important. The market has become saturated, and it has been difficult to stand out among the competition. A unique and effective brand will make a big difference.
Having a personal brand helps. Let your personality come across. It’s easier to position yourself as an expert when they see you online engaging with people solving their problems.
Tip: When you get your logo designed by someone, you need to have it in vector format.
Tip: The logo should be conceptualised to fit also your corporate documents (e.g. business cards, letterheads, memos, etc.)

BEST MOMENTS
“The Women Rockin’ Business Podcast is all about sharing different expertise and the things we learn along the way.”
Everyone has their own specialities; everyone has their own skills.”
“It’s important you get paid what your worth.”
“We live in a visual world, and people remember what they see.”

VALUABLE RESOURCES

ABOUT THE GUEST

Simon Clements is the Creative Director at SC23 Creative Ltd, a creative agency producing branding, print and digital solutions to different industries. He has over 15 years of helping businesses abroad and locally.
Simon’s LinkedIn: https://www.linkedin.com/in/simon-clements-43354443
Simon's Facebook: www.facebook.com/SC23creative
Simon's Instagram: www.instagram.com/sc23creative
Simon's Website: www.SC23.co.uk - in development

ABOUT THE HOST

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.

Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which I liken to business and life itself!). Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.

On a professional level, she runs many businesses.

On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!

CONTACT METHOD

Links to relevant socials, websites, etc.
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

As an entrepreneur/business owner, you don’t have to do every single task inside your company. If you know nothing about brand design, then you know nothing about it. Consider leveraging talents so you can focus more on what you do well.
You get what you pay for. If you only allocate a little for an ambitious design, then most likely, you get a subpar work. Invest on someone who understands your business objectives, brand, so you can efficiently collaborate with them.
Brand is important. The market has become saturated, and it has been difficult to stand out among the competition. A unique and effective brand will make a big difference.
Having a personal brand helps. Let your personality come across. It’s easier to position yourself as an expert when they see you online engaging with people solving their problems.
Tip: When you get your logo designed by someone, you need to have it in vector format.
Tip: The logo should be conceptualised to fit also your corporate documents (e.g. business cards, letterheads, memos, etc.)

BEST MOMENTS

“The Women Rockin’ Business Podcast is all about sharing different expertise and the things we learn along the way.”
Everyone has their own specialities; everyone has their own skills.”
“It’s important you get paid what your worth.”
“We live in a visual world, and people remember what they see.”