How to Write a Book of Your Own & Why You Should: Interview with Lucy McCarraher of Re-Think Press Publishing the Books of Entrepreneurs.
Women Rockin Business Podcast
English - November 04, 2019 00:00 - 31 minutes - 28.9 MBBusiness Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
‘A book helps you to have a voice and for that voice to be heard. It’s a business tool like no other, nothing impresses people like a book’
Lucy McCarraher is the Co-founder and Managing Editor of Re-Think Press, a hybrid press publishing the books of entrepreneurs. She is also the publish mentor of the ‘key person of influence program’ an accelerator program for entrepreneurs and founded the Business Book Awards which is now in its third successful year.
Traci and Lucy discuss why writing a book is so important and how it is a powerful business tool for anyone wanting to move forward in their business. If you have ever wondered about the process then this is the episode for you providing great detail about how and why you should be writing and publishing the book you have inside you.
KEY TAKEAWAYS
I grew up wanting to be a writer. My first book was a non-fiction book about work-life balance.
As a business person, an entrepreneur your book is there as a business tool. It’s there to position you as an expert, be a lead generator for your business, to position you as an authority.
Getting a book out there is a way of saying here I am and is a way of selling yourself which is something women can find difficult to do.
I have developed a mentoring program exclusively for women who are writing their own book.
A book can seem like a huge undertaking but with a business book, most of it is already in your head.
Your experience, perspective and journey are unique you need to show people where you’ve done your learning, it’s about being honest and authentic.
Your book is valuable and if only one person benefits it is worth doing. It is also beneficial to you bringing clarity to your work and is there as a resource that can be revisited and reused.
If you have put together 30,000 plus words on your area then you are an influential person and have credibility.
You have to breakdown the process and dismantle the fear.
Position and plan your book creating a detailed blueprint before you begin writing.
A book is a gender-neutral way to show your authority. It can seem like a daunting task but it’s a process and can be broken down.
BEST MOMENTS
‘Your book when positioned right has a kind of magic to it’
‘In the first year of the business book awards, we had 11 lovely white male winners’
‘If you have a reasonably successful business you have a book to write and it will help to grow your business, visibility and credibility’
VALUABLE RESOURCES
Women Rockin Business Podcast
Next Step Aim High Community Facebook
A Book of One’s Own website
Lucy McCarraher LinkedIn
A Book of One's Own book by Lucy McCarraher
Lucy McCarraher ABOO Facebook
How to Write Your Book Without The Fuss book by Lucy McCarraher Joe Gregory & Daniel Priestley
ABOUT THE GUEST
Lucy McCarraher started her first publishing business while she was a student. She
co-founded Rethink Press, the UK's premier hybrid publisher of business books, in 2
She is the Publish Mentor of the international Key Person of Influence programme, and founded the Business Book Awards in 2017. Lucy has written 12 books, the latest of which is 'A Book of One's Own - a manifesto for women to share their experience and make a difference'. After the first Business Book Awards were won by 11 white male authors, Lucy went on a mission to get more women to write and publish their books. She runs the ABOO (A Book of One's Own) women-only book-writing programme
s and retreats and advocates for women in business. Lucy is the author of 11 other
books (fiction and non-fiction), has been a TV presenter and producer, journalist
and work-life balance expert.
CONTACT METHOD
Lucy McCarraher LinkedIn
Lucy McCarraher ABOO Facebook
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!). Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.
On a professional level, she runs many businesses.
On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” .
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.
‘A book helps you to have a voice and for that voice to be heard. It’s a business tool like no other, nothing impresses people like a book’
Lucy McCarraher is the Co-founder and Managing Editor of Re-Think Press, a hybrid press publishing the books of entrepreneurs. She is also the publish mentor of the ‘key person of influence program’ an accelerator program for entrepreneurs and founded the Business Book Awards which is now in its third successful year.
Traci and Lucy discuss why writing a book is so important and how it is a powerful business tool for anyone wanting to move forward in their business. If you have ever wondered about the process then this is the episode for you providing great detail about how and why you should be writing and publishing the book you have inside you.
KEY TAKEAWAYS
I grew up wanting to be a writer. My first book was a non-fiction book about work-life balance.
As a business person, an entrepreneur your book is there as a business tool. It’s there to position you as an expert, be a lead generator for your business, to position you as an authority.
Getting a book out there is a way of saying here I am and is a way of selling yourself which is something women can find difficult to do.
I have developed a mentoring program exclusively for women who are writing their own book.
A book can seem like a huge undertaking but with a business book, most of it is already in your head.
Your experience, perspective and journey are unique you need to show people where you’ve done your learning, it’s about being honest and authentic.
Your book is valuable and if only one person benefits it is worth doing. It is also beneficial to you bringing clarity to your work and is there as a resource that can be revisited and reused.
If you have put together 30,000 plus words on your area then you are an influential person and have credibility.
You have to breakdown the process and dismantle the fear.
Position and plan your book creating a detailed blueprint before you begin writing.
A book is a gender-neutral way to show your authority. It can seem like a daunting task but it’s a process and can be broken down.
BEST MOMENTS
‘Your book when positioned right has a kind of magic to it’
‘In the first year of the business book awards, we had 11 lovely white male winners’
‘If you have a reasonably successful business you have a book to write and it will help to grow your business, visibility and credibility’
VALUABLE RESOURCES
Next Step Aim High Community Facebook
A Book of One's Own book by Lucy McCarraher
How to Write Your Book Without The Fuss book by Lucy McCarraher Joe Gregory & Daniel Priestley
ABOUT THE GUEST
Lucy McCarraher started her first publishing business while she was a student. She
co-founded Rethink Press, the UK's premier hybrid publisher of business books, in 2
She is the Publish Mentor of the international Key Person of Influence programme, and founded the Business Book Awards in 2017. Lucy has written 12 books, the latest of which is 'A Book of One's Own - a manifesto for women to share their experience and make a difference'. After the first Business Book Awards were won by 11 white male authors, Lucy went on a mission to get more women to write and publish their books. She runs the ABOO (A Book of One's Own) women-only book-writing programme
s and retreats and advocates for women in business. Lucy is the author of 11 other
books (fiction and non-fiction), has been a TV presenter and producer, journalist
and work-life balance expert.
CONTACT METHOD
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!). Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.
On a professional level, she runs many businesses.
On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” .
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.