Whitestone Podcast
262 episodes - English - Latest episode: 4 days ago - ★★★★★ - 16 ratingsWhitestone Podcast delivers on-the-go equipping for Christian knowledge workers from The Whitestone Forum. At The Whitestone Forum, we believe that every Christian – in every vocation – is called to full-time ministry, and we provide distinctive teaching and tools to equip Christians in every one of their organizations.
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Episodes
Supply Chain #18 - Building Real Reliability in Your Supply Chain
June 25, 2024 11:00 - 14 minutes - 9.94 MBHey, do you have real reliability in your workplace enterprise’s supply chain? And how about your local church’s supply-chain role in the proclaiming of the Gospel and the making of disciples? Well, the most reliable of supply chains in all history is that of God’s Kingdom! Join Kevin as we dive into eleven key dimensions that God manifests in His extraordinary Kingdom supply chain! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Marketing #17 - Getting in the Flow of Mass Customization
June 18, 2024 11:00 - 13 minutes - 9.6 MBMass customization is part of daily reality in a modern economy. The truth is, enterprises who don’t think in terms of mass customization are actually in the process of being blindsided by the Amazons of this world! How’s your workplace enterprise doing in that regard? Your local church? Join Kevin as we talk about getting in the flow of supercharged mass customization! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Being Centered on Others - Its Privilege and Power
June 11, 2024 11:00 - 12 minutes - 8.74 MBDo you consider it a true privilege to be centered on others? Well, that’s a core principle of the New Covenant for believers! Of course, that’s exactly what Jesus did on the Cross, center His focus on His Father’s will and humanity’s need for a Savior. And that’s a legacy He left every believer to conform to—that’s to be centered on others! Join Kevin as we dive into being fruitfully centered on others, its privilege and its power! // Download this episode's Application & Action questions a...
Finance Focus #29 The Legacy of Unseen Compounding
June 04, 2024 11:00 - 13 minutes - 9.35 MBHow about the amazing power of compound interest in finance? And just what about the Kingdom version of compounding new Christians over the generations? Is your church compounding its growth through effective evangelism and discipling? How about you personally? Join Kevin as we explore this exciting truth of the legacy of unseen compounding! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Sowing and Reaping
May 28, 2024 11:00 - 12 minutes - 8.94 MBThe Bible is chock full of the principle of sowing and reaping. So, is your workplace currently enjoying a fruitful reaping…or not? How about your church—is the reaping of God’s priorities evident in your church’s evidence of Christ-righteousness…or not? How about you? Are you like Paul, complete in the knowledge that you are partnering with God in sowing and reaping? Join Kevin as we dip into the rich well of sowing and reaping in the Christian’s life. // Download this episode's Application...
Research-Wisdom-Action #24 - The Promise & Perils of Benchmarking Companies
May 21, 2024 11:00 - 13 minutes - 9.04 MBIs your workplace effective at benchmarking companies? That’s the question…is it proficient at finding better practices and processes that its competitors are doing—and then improving its own? Or does it even find exemplary practices actually outside its industry to “import” into the enterprise? How about your church—is it effectively benchmarking Biblically? Join Kevin as we take an intriguing look at the promise and perils of benchmarking companies and other enterprises! // Download this e...
About Herb Kelleher
May 14, 2024 11:00 - 13 minutes - 9.3 MBHave you heard of Herb Kelleher? Well, Herb was one of the most colorful business personalities of the last several decades—and was very effective starting and running Southwest Airlines. Just what made Herb who he was? How can we personally mimic his best techniques? Join Kevin as he profiles the uniquely entertaining Herb Kelleher, a tremendous leader who showed a face of business stewardship rarely conceived and also then carried off with flair and success! // Download this episode's Appl...
Abraham #17 - Every Generation Chooses
May 07, 2024 11:00 - 13 minutes - 9.34 MBAbraham’s life was so groundbreakingly illustrative to the modern believer. That’s because God documented key events in his life of faith so well. And from that narrative, we find that every generation chooses. That manifests in either keeping (or avoiding) the ways of previous generations! And is that ever relevant for us as believers…in every facet of our lives. Join Kevin as we peel back the curtain on the topic of every generation chooses! // Download this episode's Application & Action...
Supply Chain #17 - The 3C Secret to Truly Sustainable Success
April 30, 2024 11:00 - 14 minutes - 9.69 MBHey, have you heard of the “3C secret” to truly sustainable success in your enterprise’s vital supply chains? No? Well then, just what fosters all those various jars of pickles showing up consistently in your local store—yes, with every one of dozens of partners in the supply chain working in concert to ensure that a $5 jar of your favorite pickles just happens to be there every day? Well, it just so “happens” that Cooperation and Competition work Complementarily with each other to drive it ...
Marketing #16 - Supercharged Mass Customization
April 23, 2024 11:00 - 14 minutes - 9.95 MBAre you familiar with mass customization? That is a process and practice that not everybody has knowingly heard of…but that virtually everyone in a place like America has participated in—and happily so! How does Amazon—a current poster child for successful mass customization—pull this off? And how does God manifest this in much grander fashion? Join Kevin as we take a fun dive into the amazing world of mass customization! // Download this episode's Application & Action questions and PDF tra...
A Rolling 10,000-Hours Strategy
April 16, 2024 11:00 - 14 minutes - 9.99 MBHave you read Malcolm Gladwell’s book Outliers: The Story of Success? That was a quite popular, business-y book a few years back. And one of Gladwell’s key ideas was the 10,000-Hour Rule for the grinding out of becoming an expert. But is that idea really new? After all, we already knew that “practice makes perfect.” …And how do we do this strategy well as Christians? Join Kevin as we dive into the idea of crafting and sustaining expertise with a “rolling 10,000-hours strategy.” // Download ...
Finance Focus #28 – Triumph: Inheritance Bestowed & Rewards Tallied
April 09, 2024 11:00 - 14 minutes - 9.74 MBWhen you believed in Jesus Christ as Lord and Savior, did you fully understand what you were getting into? Well, practically nobody does right then. But the truth is, committed believers are fellow heirs to Christ, who Himself is the heir of all things (Hebrews 1:1-2)! That’s right, believers are fellow heirs with Christ. And Jesus will tally rewards for believers who are spending their time and treasure “building on the foundation of Christ.” Join Kevin as we explore this stunning structure...
God's Genius of Our Laboring in Obscurity
April 02, 2024 11:00 - 14 minutes - 10 MBOne of the ways that God displays His genius is in fostering our laboring in obscurity! So, what does that mean? Well, mostly that God’s purposes are fulfilled in the very dailyness of our serving in obscurity in our homes, our workplaces, our neighborhoods. So why is it so tempting to go for the fame and the current glory? Join Kevin as we dive into “God’s genius in our laboring in obscurity”… and prepare to be challenged! // Download this episode's Application & Action questions and PDF t...
Research-Wisdom-Action #23 - Research, Me-search, We-search, He-search
March 26, 2024 11:00 - 13 minutes - 9.22 MBHave you noticed that many folks are positioned as involved in “science” when often what they do is sometimes soft and squishy and often presumptively conjectural? You know, like in political science or climate science or the social sciences? So, what does “research” really mean in these areas? Well, there’s a funny new label called “me-search”—that’s where the individual involved may well be inserting their personal experiences into research. So, is that good or bad? Join Kevin as we dive i...
About Thomas Sowell
March 19, 2024 11:00 - 14 minutes - 9.78 MBDo you know Thomas Sowell, one of the most amazing individuals speaking into people’s lives the last fifty years? Have you read any of his books or listened to him on videos? If so, you know what I’m talkin’ about! If not, you are in for a real treat. Join Kevin as he profiles the amazing Thomas Sowell, a man especially relevant to all of us in the troubled culture and for the troubled times in America! // Download this episode's Application & Action questions and PDF transcript at whiteston...
Abraham #16 - Kingdoms, the Kingdom, and 21st Century Believers
March 12, 2024 11:00 - 14 minutes - 9.66 MBNowadays there’s an intense interest and often serious concern among many Christians in America about Israel…and, wow, is that pretty understandable given the voluminous news reports about Hamas, terrorism, Israel, wars, and widespread antisemitism! Some are convinced this has much to do with the end times. So, what’s your “Biblical worldview” about God’s expectations of the Christian’s focus in the here-and-now? Is it properly tipping more to geopolitics? Or is it properly weighted more to ...
Supply Chain #16 - The Morality of Supply Chains: Let Freedom Ring!
March 05, 2024 12:00 - 13 minutes - 9.43 MBDo you think Nike or Apple are immoral for rooting part of their supply chain outside the U.S.? Many do. But what’s the actual effect of the vast network of global supply chains that have developed over the past several decades? In short, what are key moral issues involved in international supply chains…what are the results…and what is the best path to choose? Join Kevin as we take a dive into the fascinating morality of supply chains! // Download this episode's Application & Action question...
Marketing #15 - The Promise and Perils of a Global Brand
February 27, 2024 12:00 - 14 minutes - 9.94 MBThere are some very significant global brands nowadays, you know, like Google and Apple and Microsoft! That type of global phenomenon was almost nonexistent for much of human history. So, what is your workplace all about…is it part of a global brand? And what about your local church or denomination…what is its “brand”—is it easily recognizable by New Testament standards? Are you reasonably expectant you are representing “Christ and Him crucified” well? Join Kevin as we dive into the promise ...
In This Era of Warp-Speed Change…
February 20, 2024 12:00 - 13 minutes - 9.39 MBHow about all that warp-speed change the first couple of decades or so of the 21st century? You know, all those cultural and political changes…and all those digital and tech changes! Were you a “net winner” or a “net loser” in those changes? And how about the inevitable continuation of those kinds of changes—are you hope-filled or experiencing a real tinge of dread as to what might lie ahead? Join Kevin as we focus on seven keys to thriving in this era of warp-speed change! // Download this ...
Fed Up with the Fed?
February 13, 2024 12:00 - 12 minutes - 8.94 MBInflation! High interest rates! So…are you fed up with the Fed? Or did you personally have effective strategies for these types of macro changes in the financial realm? And how about your workplace? Let’s face it, we can’t get a divorce from the Fed…but we sure have been warned about the follies of relying on the princes of this world! Join Kevin as we dive into a bit of big-picture macroeconomics and ask a crucial question: are you fed up with the Fed? // Download this episode's Application...
You Don’t Wanna Break into That Jail!
February 06, 2024 12:00 - 13 minutes - 9.39 MB“You don’t wanna break into that jail!” What a great adage for using judiciously in every organization and family! Sometimes we think a particular path is a great idea, but the reality may be that we are “breaking into that jail” with bad consequences that loom. And sometimes people deliberately take risks that really do end up in their “breaking into that jail.” And that could actually make sense! But just when would that be? Join Kevin as we take a look at “you don’t wanna break into that ...
Research-Wisdom-Action #22 - The Pareto Principle of 80/20
January 30, 2024 12:00 - 14 minutes - 9.78 MBHave you ever heard someone say that 20% of the people do 80% of the work? Where did that saying come from, anyway? Do you consider that to be generally accurate in a lot of circumstances? Well, a number of people use this 80/20 rule in thinking about several key dimensions of their organizations. Join Kevin as we explore the Pareto Principle of 80/20 and we take it even deeper—then you can decide where and how to take it from there! // Download this episode's Application & Action questions ...
About Barnabas
January 23, 2024 12:00 - 14 minutes - 10 MBHow much do you remember about Barnabas…you know, the Barnabas of the Bible? Yes, the guy who was known as the encourager! Chances are, you don’t really recall the depth and the breadth of the impact that this amazing believer had in the living history of the Kingdom of God. Join Kevin as we take a sweeping look at Barnabas and the models he provides for us in all our God-given roles! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Abraham #15 - An Inspired Inheritance
January 16, 2024 12:00 - 14 minutes - 9.84 MBNobody had a more striking inheritance than the Israelites, right? Or so it would seem. Because if that’s truly true, why do their chosen-ness, their Mosaic Law, and their many deliverances by God seemingly work to create a stumbling block to believing, to His designed salvific faith in Christ for all? And what about Abraham, who’s written about in multiple verses in the New Testament as to his amazing faith and father to us? Join Kevin as we dive into the inheritance inspired by folks like ...
Supply Chain #15 - Supply Chain Miracle
January 09, 2024 12:00 - 13 minutes - 9.59 MBHave you recently stepped back and marveled at the massive selection of products available at your local Target or Walmart? Or the choicest of millions of items that can be delivered tomorrow to your porch by Amazon? Yes, modern supply chains are seemingly miraculous! And what about God’s supply chain? Join Kevin as we poke around on the modern-day miracles—and hiccups!—of 21st century supply chains. // Download this episode's Application & Action questions and PDF transcript at whitestone....
Marketing #14 - The Crucial Scalability of Your Enterprise
January 02, 2024 12:00 - 14 minutes - 10.1 MBHow about this adage: “your business or nonprofit is either growing or it’s dying.” Do you believe that? So, just what does it take to sustain and thrive in your enterprise in the 21st century? Well, scalability is one key answer—competitively, persistently working to assure and increase your success. And the digital era is bringing and will continue to bring either a whole lot of grief or a whole lot of upside results for each enterprise, including churches. What’s your mindset about that? ...
Go Risk Well!
December 26, 2023 12:00 - 14 minutes - 10.1 MBAre you a risk taker? Do you think you are highly successful at avoiding risk? How do you think about risk when it comes to the things of God? Are the risks you are taking connected to awesome rewards? One truth is certain: every person on the planet is answering the risks of life by making choices. Join Kevin as we take a dive into a framework for risk that God has set out for serious New Testament Christians…one that we can and should use for every facet of our lives! // Download this epis...
Finance Focus #26 - Personal Diversification in the Modern Era
December 19, 2023 12:00 - 13 minutes - 9.53 MBSo, just how solid is the status of your personal diversification these days? You know—perhaps in finance, like some investments in assets like stocks or bonds set aside for retirement? But also, what about your approaches to your vocation and the broader issues of life—what’s the status of your diversification in those very key areas? Join Kevin as we explore the absolutely core and fascinating issue of our personal diversification in this modern era of extraordinary prosperity! // Download...
Connecting with Our Master Teacher
December 12, 2023 12:00 - 14 minutes - 9.92 MBQuick, who’s the best, most equipping, most fabulous teacher you’ve ever had? Was it one of your parents? An elementary school teacher? A college professor? Or did you go straight to the Bible and say it’s Jesus? …But is that really the full story about teaching in the Bible? Join Kevin as we work through a bit of a surprising path, the route to connecting with the master teacher! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Research-Wisdom-Action #21 - Navigating Conflicting Mindsets
December 05, 2023 12:00 - 14 minutes - 10.1 MBWhat happens when the mindset of one key decision maker in an enterprise is significantly at odds with the betterment of the entire organization? Whose job is it to ensure this doesn’t happen? Likewise, is your mindset in substantial alignment or even complete alignment with your employer’s focus? Join Kevin as we take a look at the very key challenge of our astute navigation of conflicting mindsets! // Download this episode's Application & Action questions and PDF transcript at whitestone.o...
About Michael Milken
November 28, 2023 12:00 - 13 minutes - 9.6 MBDo you recall the name Michael Milken? Well, Milken was nicknamed the “Junk Bond King” in the 1980s. He’s known for that…and also for serving a short prison term. But does that capture the full story, the actual core story of Michael Milken? Truth be told, Milken successfully worked to open up fuller financial opportunity for lots of companies that ultimately impacted millions of common folk for the better. Join Kevin as we capture some twists and turns in the life and times of the unique Am...
Abraham #14- The Great Human Theory
November 21, 2023 12:00 - 12 minutes - 8.66 MBHave you ever heard of the Great Human Theory? Well, that theory has been tossed around for a couple of hundred years. So, just who is or can be a “great person”…and in whose eyes is that measured? And what is it measured by? Do you believe that you or your spouse or your neighbor can be acknowledged by God for greatness, perhaps even on the order of Abraham? Join Kevin as we dive into the Great Human Theory...especially acknowledging God’s revealed take as to what He’s gifted us with! // D...
Supply Chain #14 - The Greatest Supply Chain Shift in History
November 14, 2023 12:00 - 13 minutes - 9.24 MBDo you know what the greatest supply-chain shift in all history has been, at least so far? Well, it could have been the “Macedonian Call,” where God directed the Apostle Paul and his team to shift their focus across the Aegean Sea to Macedonia, opening up the whole new geographic area of modern Europe to the gospel of the Kingdom of God! Wow, you talk about long-term impact! And the vital ingredient was the Holy Spirit re-vectoring the missionary efforts of the Apostle Paul. Join Kevin as we...
Marketing #13: The Pirate Model
November 07, 2023 12:00 - 13 minutes - 9.51 MBDave McClure, a well-known venture capitalist focused on enterprise startups, developed his “pirate model” for success with service offerings and marketing—he emphasizes Acquisition, Activation, Retention, Referral, and Revenue. Yes, that’s the pirate model—AARRR! But his pirate model can work well for the continuous regeneration of every enterprise. Join Kevin as we unpack the pirate model and its relevance for your workplace enterprise…but also how the early church’s dynamic model should d...
Every Christian’s Reachable Life of Greatness
October 31, 2023 11:00 - 13 minutes - 9.26 MBAre you working to stand among the top people in your industry sector? In your community efforts? Is your work impactful and deserving of headlines? Will you be remembered fruitfully in the eyes of history? By Jesus? Join Kevin as we delve into the topic of every Christian’s reachable life of greatness! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Finance Focus #25 - Widespread Prosperity: The Essential Ingredient
October 24, 2023 11:00 - 13 minutes - 9.11 MBSo, what’s the essential ingredient to widespread prosperity for a large nation? The truth is, a nation’s policies regarding people’s personal freedoms are a major determining factor…if not often the major determining factor…undergirding the financial prosperity of a nation! So, is there a “perfect” policy for a country’s leader to deploy? Or, if a desired perfection is not attainable, just what is the best approach? Join Kevin as we delve into talking about the essential ingredient for wide...
The Fascinating Morality of Your Daily Work
October 17, 2023 11:00 - 13 minutes - 9.28 MBJust what is the morality of your daily work? Can you readily answer that off the top of your head? To satisfy yourself? To satisfy others? To please God? Well, the question of the morality of your work goes to the heart of practical stewardship for other people and your fruitful stewardship of the gospel for God Himself! And, hey, since Jesus was routinely found with sinners, some of whom were considered cultural scum by others, should Christians readily work for a perhaps-ungodly organizat...
Research-Wisdom-Action #20 - Action is Research
October 10, 2023 11:00 - 13 minutes - 9.11 MBMany people are shackled by their own deeply-entrenched perfectionisms that are unattainable…and, frankly, unfruitful! So, do you take thoughtful action even if the action might fail—and do that in order to still create better processes and results? What can we learn from the famous inventor Thomas Edison…and from Japanese manufacturers…and from Microsoft executive Steven Sinofsky? What we’re looking for is ever-fruitful high standards without falling prey to debilitating perfectionism—for u...
About Carl Yankowski
October 03, 2023 11:00 - 13 minutes - 9.07 MBCarl Yankowski. Do you remember who he was? Well, the answer to that is: “very likely not.” But Carl Yankowski’s life as a business person can hold some very valuable lessons for us in our personal and professional lives. Join Kevin as we delve into a portrait of Carl Yankowski and how his life can inform ours! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Abraham #13 - A Circumcised Heart in the Workplace
September 26, 2023 11:00 - 12 minutes - 8.4 MBHey, how do you feel about your circumcision? You know, your “circumcision in Christ” as a believer? (Colossians 2:11-12) Do others see evidence of your circumcised heart? Have you been transformed into relentlessly loving your neighbors…your co-workers in the workplace…perhaps “even” loving your enemies as that radical Jesus commanded His followers? Just how are Christians overall doing in their workplace dynamic in this highly-politicized season? Join Kevin as we dive into the topic of “a ...
Supply Chain #13 - Drying Some Beaks in Your Supply Chain
September 19, 2023 11:00 - 14 minutes - 9.92 MBOne of the most popular movie series of all time—The Godfather series—has a telling dialogue in the second movie when the local mafia kingpin wants to “wet his beak”—that is, to take a generous cut from the activity taking place. But modern organizations of all types face a similar problem: lots of folks who “wet their beaks” with a monetary cut…but with little to no value being added to the supply chain. Join Kevin as we dive into the stewardship necessity of “drying some beaks” in your wor...
Marketing #12 - 21st-Century One-to-One Connections
September 12, 2023 11:00 - 13 minutes - 9.1 MBIt’s simply amazing! One-to-one connections have been around since the garden of Eden, for better and for worse—but the extent of believers’ enabled opportunities for one-to-one connections are simply extraordinary! And that’s true for both our workplace enterprises and the Kingdom of God! Join Kevin as we journey through the realities and opportunities of 21st-century one-to-one connections! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Great Personal Pivots
September 05, 2023 11:00 - 13 minutes - 9.34 MBPivoting…again! Many truly great enterprises have made great organizational pivots at crucial times—you know, when an organization radically changes the way it does something that’s very foundational to its survival…or its future success! But what about great personal pivots, too? Those are thee actions taken to steward our gifts from God in order to best serve our workplaces and beyond. And what about the greatest personal pivot of all? Join Kevin as we explore the world of great personal p...
Finance Focus #24 - The Accretive Love of Neighborly Transactions
August 29, 2023 11:00 - 13 minutes - 9.63 MBSo, are people generally as excited about working with you in your workplace specialization as they are about going to Chick-fil-A? Just what is your specialization at work and how does that delivery manifest Christ’s love in the workplace? No, not kidding here—that’s the starting place of workplace ministry for every believer! Join Kevin as we dive into the amazing daily opportunity of “the accretive love of neighborly transactions.” // Download this episode's Application & Action questions...
Great Enterprise Pivots
August 22, 2023 11:00 - 15 minutes - 10.3 MBPivoting! Many truly great enterprises have made great organizational pivots at crucial times—you know, when an organization radically changes the way it does something that’s very foundational to its survival…or its future success! Just what are some instructive stories of such pivots…well now, how about Microsoft, Ford, and Starbucks, for starters? Join Kevin as we explore some of the greatest pivots ever and how we can and do participate in them to our great benefit! // Download this epis...
Research-Wisdom-Action #19 - Facts Taken on Trust: Muggeridge vs. Duranty
August 15, 2023 11:00 - 13 minutes - 9.63 MBWe can’t possibly know everything we should know through our own first-person research. That key truth is called by some experts as the real need of all of us for ”facts taken on trust.” And that’s certainly true! But countless faulty paths are taken every moment of every day based upon supposed facts that are taken on trust. Join Kevin as we look at a world-shattering event in light of this event…and finish with a bracing challenge for all of us to the highest level of discernment! // Downl...
About Winston Churchill
August 08, 2023 11:00 - 14 minutes - 10.2 MBWinston Churchill. Even though Churchill died many decades ago, the name still reverberates positively in the hearts and minds of many millions worldwide! Part of the reason for that is the traits that Churchill lived out help inform us as Christians. Just what are your key traits that help you serve God in all the spheres He has appointed you to? Are they fully developed and deployed? Join Kevin as we delve into a portrait of Winston Churchill and how his life can inform ours! // Download t...
Abraham #12 - You Can Be Like Abraham
August 01, 2023 11:00 - 12 minutes - 8.82 MBAbraham was especially unique as an Old Testament model for the Christian believer. Living centuries before the Law of Moses was given, Abraham operated in faith and God credited that to him as righteousness! And Abraham heard, cultivated, and obeyed the voice of God. And Abraham enjoyed an amazing covenant with God! Join Kevin as we traced key dimensions of Abraham’s journey and discover how we as modern Christians can be just like Abraham! // Download this episode's Application & Action qu...
Supply Chain #12 - The Tip of the Iceberg
July 25, 2023 11:00 - 13 minutes - 8.96 MBSometimes in key meetings, someone will say this to challenge the thinking: “that just the tip of the iceberg!” What can we learn about icebergs that can spur us into greatness in our supply chain effectiveness for our workplaces and our churches? Join Kevin as we dig into a bracing look at the tip of the iceberg! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.
Marketing #11 - The Most Famous Logos in the World
July 18, 2023 11:00 - 13 minutes - 9.48 MBQuick, what are the most famous logos in the world that immediately come to mind? You know, a logo, the visual image that helps define a brand? Is it McDonald’s golden arches? Apple’s apple? Nike’s swoosh? What about one-word trademarks like Kleenex or Coca-Cola? Join Kevin as we take a rollicking survey of some of the most famous logos and one-word trademarks in the world—of course, with a real twist at the end!// Download this episode's Application & Action questions and PDF transcript at ...