What Works
467 episodes - English - Latest episode: 6 months ago - ★★★★★ - 171 ratingsIt's easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you might start focusing more on how to keep up than how to live a meaningful life. What Works is a podcast for entrepreneurs, independent workers, and employees who don't want to lose themselves to the whims of late-stage capitalism. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to the discourse around business, work, and personal growth.
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Episodes
EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder
August 20, 2019 07:00 - 39 minutes - 27.8 MBThe Nitty-Gritty: * How podcaster & coach Katie Linder uses her Radical Self-Trust framework to ensure her life and goals support her confidence* Why she finds confidence in sharing the work she’s most passionate about as she’s creating it* The 6 foundational pieces of the Radical Self-Trust framework* How she uses “cross walking” to match her to-do list with her values Showing up and being seen can be a real mind-bender. Every post we make on Instagram, every video we record for YouTube...
EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman
August 15, 2019 07:00 - 35 minutes - 65.6 MBThe Nitty-Gritty: * Why Abby Herman, founder of Write Solutions, set her prices so low to begin with* How she realized she needed to raise her prices and how long it took to make it happen* What happened when she realized that her prices were only part of the problem and how her services have evolved since* Why Abby feels more motivated than ever to find a new level of satisfaction in all areas of her life and work Nothing can spook an entrepreneur’s confidence like setting a price. As s...
EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea
August 13, 2019 07:00 - 42 minutes - 29.5 MBThe Nitty-Gritty: * How Hillary Rea, founder of Tell Me A Story, discovered her love of rich and nuanced storytelling* What she does to help new storytellers find more confidence in themselves and their ability to perform* What triggered a recent crisis of confidence and how its helping her move forward with growing her company* Why she’s channeling the confidence she feels in other aspects of life to provide the support she needs I shared my own crisis of confidence a few months back on ...
EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh
August 08, 2019 07:00 - 41 minutes - 75.6 MBThe Nitty-Gritty: * How Edios Media‘s target clients have evolved over their 3 years in business* What happened with co-founder Michael Karsh and Elizabeth Madariaga got the chance to pitch a project for Google* Where Michael sources his confidence while working with giant corporations* What Michael and Elizabeth have focused on operationally to continue leveling up their service and their confidence Even in today’s digital world, when we think small business, we often think the mom & pop...
EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon
August 06, 2019 07:00 - 58 minutes - 40.5 MBThe Nitty-Gritty: * How Jamie Varon decided to embrace an “effortful” attitude and put more intention into her work* Why living and working from France reset her satisfaction meter and helped her find a new level of confidence* Her weekly writing practice and how that habit has impacted her ability to show up and do the work* The results she’s experiencing—personal and professional—from embracing a new working style I used to find confidence in the fact that lots of things come easily to ...
EP 223: Confusing Confidence and Status With What Works Founder Tara McMullin
August 01, 2019 07:00 - 12 minutes - 23.5 MBI opened my email and saw the message that brightens the spirit of any cross-country traveler: my upgrade was confirmed. Even better, this upgrade included my daughter. Lola has always loved flying but this was her first First Class flight. Of course, she had no idea what to expect when we boarded the plane. She was 6 at the time and small enough to sit quite comfortably in economy so she was dwarfed by the faux leather lounger she buckled into. She was thrilled. An hour later, the cap...
ANNOUNCING: The Candid Confidence Project
July 30, 2019 07:00 - 4 minutes - 8.35 MBIt doesn’t matter how long you’ve been in business… Any entrepreneur can suffer a crisis of confidence. Late last year, I felt woefully unprepared and underskilled for the task I had in front of me. I felt like I had been faced with setback after setback, with defeat after defeat. I’d spent 2 years trying to build what I saw as the answer to a huge, painful problem for small business owners. And I just couldn’t seem to get traction. I believed in the idea, the people, the systems, and t...
EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts
July 23, 2019 07:00 - 59 minutes - 41 MBThe Nitty-Gritty: * How Brazenist founder Brooke Roberts left rural Kansas for a life and business in global travel* What Brooke learned about planning and hosting events from her career and businesses* The exact process she uses to plan events for her business—whether they’re simple meet-ups or retreats in exotic locations* What mistakes she’s learned along the way and how they’ve changed her planning process The What Works team has a standing item on our weekly meeting agenda to discuss...
EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott
July 16, 2019 11:51 - 42 minutes - 29.9 MBThe Nitty-Gritty: * Why Amy Scott, founder of Nomad Editorial and Nomadtopia, quit her office job and started traveling full-time back in 2004* How she ramped up from freelancing to running her own businesses* How the technology she uses has changed over the years—and made her location independent businesses easier to run* What an average week looks like for Amy (hint: there’s really no such thing as average…) This week, we’re indulging a personal fantasy of mine. Maybe it’s one of yours...
EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese
July 09, 2019 11:57 - 44 minutes - 30.7 MBThe Nitty-Gritty: * Why Kate Leese and her husband decided to travel full-time in an Airstream while building Kinetics Consulting* How the logistics of running a business from the road have impacted their approach and operations* The tools and method she uses for managing their team—all full-time travelers themselves!* How Kate’s leadership style has evolved since starting the business and adapting to a new way of working A few months ago, I got a little idea. It seemed a bit absurd at fi...
Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon
July 02, 2019 11:19 - 30 minutes - 21.4 MBThe Nitty-Gritty: * The day Kelly Higdon realized she couldn’t keep working at the pace she was working at* How she plans her year to prioritize her life—and then fits her business in the space left over* What she’s changed to allow for taking 3 months off from her business per year* How her business is different today thanks to her new working style We recently asked What Works Network members how many vacations they take per year. One vacation was a pretty common answer—always quickly ...
Ep 218: How I Build Flexibility Into My Business With Tara McMullin
June 27, 2019 07:00 - 11 minutes - 16.2 MBAs you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National Park! That’s right, I’m on vacation—but that doesn’t mean the business comes to a standstill. We’ve worked hard to improve the operational efficiency and predictability of our business over the last few years and that means that I get to enjoy both my time off and the flexibil...
Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam
June 25, 2019 12:20 - 30 minutes - 21.5 MBThe Nitty-Gritty: * What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience* How she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herself* How she’s connecting with the right people using a Facebook group, author partnerships, and savvy content marketing* Where she’s run into trouble with her niche The first business idea I ran with was a blog for makers and artists ...
Ep 216: There’s No “Right” Way To Grow Your Audience
June 20, 2019 13:00 - 30 minutes - 55.6 MBAll this month, we’ve been talking about building an audience here on the podcast—and we’ve been asking members of The What Works Network, well, what’s working for them when it comes to audience-building and marketing their businesses. Some people have told us that keeping it simple and focusing on just one technique has paid a lot more dividends than trying to be everywhere and do everything. Others have told us that video, like showing up on Instagram Stories, Facebook Live, or YouTube,...
EP 215: Growing An Audience Together With Community Builder Eli Trier
June 18, 2019 08:50 - 42 minutes - 29.6 MBThe Nitty-Gritty: * Why Eli Trier embarked on her first community project—and the results she experienced from that first project* How facilitating community projects help her reach important business goals and build her audience* The exact process Eli uses to put together each project* How community projects differ from less effective marketing tactics like telesummits When I first heard about this idea of a “community project,” I was dubious. It sounded an awful lot like an telesummit—...
EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers
June 11, 2019 09:19 - 41 minutes - 29.2 MBThe Nitty-Gritty: * How Rachael Kay Albers got the idea to create a “business comedy show“* Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businesses* How the show supports her web design & digital marketing studio, RKA ink* The start-to-finish process she uses to produce each season of the show* How she finds new videos and measure the success of the show Lots of people want to know how to stand out online. Few people put in ...
EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington
June 06, 2019 08:00 - 43 minutes - 60.3 MBThe Nitty-Gritty: * Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmill* How she used 20 targeted articles to boost a website’s traffic by 1000%* The tools she uses to discover what to create content about and the technique she uses to maximize their potency for search* How she bridges the gap between social media and SEO to get the best results Social media success isn’t the same as business I spend about an ...
EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones
June 04, 2019 06:11 - 41 minutes - 28.7 MBThe Nitty-Gritty: * Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenes* How she finds people to connect with, how she starts the conversation, and how she follows up* The process and tool she uses to track her time spent on her behind-the-scenes audience-building* Why creating social media content is still an important part of how she’s building her audience Bac...
EP 211: Building An Audience With Tara McMullin
May 30, 2019 08:00 - 17 minutes - 24.1 MBA year ago this week, I deleted about 12,000 people off my email list. That meant that my audience shrank by about 80% with the push of a button. GDPR was going into effect and, while I wasn’t caught up in the mass hysteria happening in the digital marketing world around compliance, I did look at the regulations as an opportunity to take a new approach to building an audience for my brand. Quick aside—pro tip: never get caught up in any mass hysteria, especially when it’s about digital m...
EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup
May 28, 2019 04:09 - 45 minutes - 31.5 MBThe Nitty-Gritty: * How Kate Northrup started doing less by accident—and why she decided to move forward doing less on purpose* The exercise Kate used to determine the 2 activities that have led to her biggest business wins* How the way Kate asks for and receives help has evolved since she became a mom* The process Kate uses to know what she needs help with so she always has an answer to the question, “What can I help you with?” All this month, we’ve been exploring running our businesses ...
EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers
May 23, 2019 08:00 - 42 minutes - 58.9 MBImagine the open rate on the last email you sent to your subscribers. Think about the net profit your business has generated already this year. Consider how many people viewed your last video, clicked on your blog post, or listened to your last podcast episode. Those numbers aren’t just numbers for a lot of us. At best, they can be subtle points of validation that we’re headed in the right direction. At worst, they can be emotional landmines. All this month, we’ve been exploring how ...
EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill
May 21, 2019 10:14 - 47 minutes - 32.9 MBThe Nitty-Gritty: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat she used to figure out a new way to offer her services* What expenses Jordan accounts for in pricing her unusual offer Sometimes the numbers top you in your tracks. It was the summer of 2017. I was on a bonus day of vacation with Sean and Lola be...
EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench
May 16, 2019 08:00 - 28 minutes - 40.1 MBI know plenty of small business owners who struggle with how to price their products or how much to invest in advertising. I see people question whether they can hire someone to help or whether that conference is in their budget. And at the heart of all of these questions, are the nitty-gritty financial numbers behind all of our businesses. Unfortunately, we often get caught up in the sexier questions and forget to dive into the reports… if we have the reports at all. My business had bee...
EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill
May 14, 2019 11:00 - 38 minutes - 26.7 MBThe Nitty-Gritty: * Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing them* How Madison came to think of herself as a “busy person” and why that impacted the way she structured her time* What she noticed about the way she was spending her time and how it related to the results she was creating* The way she restructured her priorities and found a new—more productive—set of responsibilities that help ...
EP 205: What’s Working In Traffic & Analytics With Rita Barry
May 09, 2019 08:00 - 41 minutes - 58 MBThe Nitty-Gritty: * Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them from taking advantage of the information they have* The first step Rita takes with every new client* Why Rita maps the customer journey and how it helps her make recommendations to clients* What Rita looks for when she opens up her clients’ Google Analytics dashboards Let’s cut to the chase: how confid...
EP 204: Creating Value After Going Viral With Jennifer Johansson
May 07, 2019 11:11 - 34 minutes - 24.4 MBThe Nitty-Gritty * How Jennifer Johansson started promoting her art on Pinterest* What happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in sales* How she regrouped and made a decision to create a online course inspired by her viral pin* The process Jennifer used to create her online course and how her course has impacted her art business as a whole Going viral doesn’t always go the way we planned. My dear friend Brigitte Lyons is ...
EP 203: Running Your Business By The Numbers With Tara McMullin
May 02, 2019 08:00 - 7 minutes - 11.3 MBWhen I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my financial planning. And, that is partially true. But the main reason I’m getting a refund is that I personally made a lot less money last year. Not gonna lie: making less money was a big hit to my ego. Worse, I realized how much my personal identity as a provider, a business...
EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau
April 30, 2019 10:19 - 45 minutes - 31.8 MBThe Nitty-Gritty: * What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leave* Why she took a gig subcontracting from another ad strategist* How she found her confidence as a consultant, educator, and strategist again* What went wrong when she launched a product she thought would be a no-brainer* How her offers have evolved to support her business as it matures Last fall, I was hiking in Great Smoky Mountains National P...
EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger
April 25, 2019 10:10 - 41 minutes - 28.8 MBThe Nitty-Gritty: * How Brittany Berger came up with the idea for the Work Brighter newsletter* How Work Brighter evolved as she continued to work her day job—and then as she struck out on her own* What her current vision for Work Brighter is and how it informs her growth strategy* Why Brittany chose to think of her company more like a software company than a content company A side business can be your main focus. Mike McDerment founded Freshbooks—a company that now reportedly brings in ...
EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul
April 23, 2019 08:00 - 1 hour - 92.8 MBEven for successful entrepreneurs and small businesses, sometimes things don’t go to plan. The longer you’re in business, the more times you’ll deal with projects that don’t work out, offers that don’t sell, or strategies that take you down the wrong path. In many ways, staying in business over the long haul is a constant exercise in maintaining your heading—and navigating back when you inevitably veer off course. When we launched The What Works Network, I had a vision of small business ...
EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook
April 16, 2019 07:08 - 44 minutes - 31.2 MBThe Nitty-Gritty: * How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key part of how her business has leveled up over the last year* What Racheal did to overcome her greatest fear about hosting an in-person event “Meet me in Astoria, Oregon. No charge to you. Let’s talk business for 2 days.” That was the invitation I sent out to our bu...
EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear
April 11, 2019 08:39 - 35 minutes - 25 MBThe Nitty-Gritty: * How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear* What the first business coaching program Allison led looked like* Why she knew this opportunity was the right thing to pursue* How Abundance Practice Building has grown and evolved since that first group I’d like to introduce you to Shannon Paris. Today, Shannon is our Director of Product for What Works. But when I hired her, I was hiring a community manage...
EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler
April 09, 2019 08:21 - 51 minutes - 36.2 MBThe Nitty-Gritty * Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program* How she sold the workshop to her email list and followers* What she did after the workshop to flesh out her 12-week program once she had proof of concept* How she used the success of her workshop to create the initial sales for the program Big results typically start with small wins. If you follow me on Instagram, you know I love sharing p...
EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie
April 02, 2019 07:00 - 47 minutes - 32.9 MBThe Nitty-Gritty: * How Bonnie Gillespie started building her content empire before she even started a business* Why a 3-ring binder was all the evidence she needed to know it was time to write her first book* How she used an automated Twitter account to build her audience and produce a new product from repurposed content* And, why Bonnie doesn’t buy into guru culture—despite being a leader thousands of people look to for guidance Writer’s block—most people who write have experienced that...
EP 195: How Small Ideas Lead To Big Success With Tara McMullin
March 28, 2019 08:00 - 9 minutes - 14.2 MBThe Nitty-Gritty * Tara shares the story of how the seeds she panted at the beginning of her business journey have grown into The What Works Network* How a small action now can turn into big success for your small business down the line * Why your next big idea will probably come from the small ideas that you are planting today* And a sneak peek at the candid conversations coming up in April Well before he was a New York Times bestselling author, Chris Guillebeau penned an ebook called 27...
EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte
March 26, 2019 05:45 - 29 minutes - 21 MBThe Nitty-Gritty * How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that perfectly align with her clients’ unique needs* Why finding her niche not only made it easier to market herself but made it more efficient to run her business, too Could your target market use a clean up? There’s a reason that every mark...
EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach
March 21, 2019 08:00 - 24 minutes - 34.6 MBImagine you want to get stronger. What do you do? If you’re like me, you’d head to the gym, grab some dumbbells, and start squatting, pressing, and curling as many times as you could until your legs and arms felt like they wanted to fall off. It turns out… more isn’t always more when it comes to the gym. And more isn’t always more when it comes to your business, either. Now, repping it out at the gym isn’t necessarily a bad thing. There’s a time and place for focusing on lifting a weig...
EP 192: Creating What You Love Using Patreon With Real Talk Radio Host Nicole Antoinette
March 19, 2019 11:31 - 56 minutes - 39.1 MBThe Nitty-Gritty: * How Nicole Antoinette pivoted her business to focus solely on her podcast, Real Talk Radio* The question she asked herself to ensure the longevity of the podcast once she started it* Why she chose a community-funded business model through Patreon* How she structures her Patreon tiers, pricing, and rewards* What’s working to grow the number of patrons supporting the show Fill in the blank: I wish I could just get paid to __________. Maybe you said “make art,” “have gre...
EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin
March 14, 2019 09:00 - 9 minutes - 13.3 MBThe Nitty-Gritty: * Tara shares why it’s important to clean things up–but not get caught up in making things perfect* Why the mess exists–and how that’s a feature, not a bug* How to use hypotheses instead of discrete goals to learn more about what works for you* How to create adaptable plans based on your particular mess and your goals Businesses get messy—old products, defunct systems, cluttered inboxes. And we’re talking about how to clean up your business all this month. You’ve alread...
EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten
March 12, 2019 12:14 - 34 minutes - 24.4 MBThe Nitty-Gritty: * Why bodywork practitioner Mindy Totten decided to take her 6.5-day per week business and turn it into a 3-day per week business* How specializing on a single modality helped her earn more while working less* The internal shift Mindy needed to go through to make the 3-day work week possible* The process she used to put her clients on her schedule—instead of theirs I started my business when I was a stay-at-home mom. I had to fit my work in during naps, evening writing ...
EP 189: What’s Working In Community Building With Mighty Networks’ Senior Community Strategist Audra Lindsey
March 07, 2019 08:00 - 49 minutes - 69 MBThe Nitty-Gritty * What makes for a vibrant and engaged online community or group* The workflows that Audra Lindsey has used to save time and streamline how she manages large communities* The importance of getting members to talk to each other* How doing less to manage a community or group can create a more valuable experience* Why Audra focuses on building a culture around sharing experience—not sharing advice Don’t let the term “community building” fool you. This episode is all about h...
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
March 05, 2019 13:19 - 39 minutes - 27.8 MBThe Nitty Gritty On Streamlining Your Business Model: * Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision to retire her old offers* The exact process she used to retire her offers and pivot her business* How Jereshia markets and sells her only offer to insure she has a steady stream of sales More is more when it comes to building products and making money, right? ...
EP 187: Spring Cleaning Your Small Business
February 28, 2019 08:00 - 14 minutes - 20.3 MBThe Nitty Gritty: * Why taking the time to tidy up your business is so important * The 3 ways Tara has cleaned up her business over the last few years* Information on The What Works Network Spring Cleaning Virtual Conference* Plus, a sneak peek of interviews coming out in March Does your business spark joy? Or are you overwhelmed by the piles of business clutter that have grown up around you over the years? Maybe you have dusty products in one corner of your business, crusty old marketi...
EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri Twigg
February 26, 2019 11:49 - 39 minutes - 27.3 MBThe Nitty-Gritty on Finding Clients on LinkedIn: * How career coach Kerri Twigg is using LinkedIn to find clients and generate more than 30 requests for services per day* The process she uses to vet new connections and establish a relationship with the people she connects with* How she creates content that immediately communicates who she is and what makes her different* How she manages a waitlist of prospective clients who want to work with her What if there was a social media platform t...
EP 185: Finding Your Personal Networking Style
February 21, 2019 08:32 - 22 minutes - 31.6 MBYou might think of me as a fairly gregarious entrepreneur who delights in inviting strangers on to this very podcast for conversations about life and business. But… In many ways, I’m a walking, talking introvert meme. I’m a bit of a loner. I would much rather do things on my own than rely on others for help. Parties, conferences, and even coffee dates make me anxious and sweaty. And yet… the relationships I’ve developed as a small business owner are some of the deepest and most valuabl...
EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli
February 19, 2019 11:18 - 37 minutes - 26.3 MBThe Nitty-Gritty: * The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach* Why she chose “seen” as her word for 2018 and how that philosophy helped her make significant changes to the way she does business* Why taking her business seriously has allowed her to rest more, take on fewer events, and receive more support* How her mindset has changed now that she’s taking her small business seriously There’s what you think your business will be when y...
EP 183: What’s Working In Professional Networking With Rebelle Con Founder Shannon Siriano Greenwood
February 14, 2019 08:00 - 29 minutes - 41 MBThe Nitty-Gritty: * Why Shannon Siriano Greenwood decided to explore lifestyle design by bringing people together at Rebelle Con* How she is currently expanding her professional network and meeting new people to support her* The #1 mistake Shannon sees people make while networking for their small businesses* What surprised her about the way attendees network and build relationships at Rebelle events* How Rebelle Con is expanding this year to help even more small business owners near Richmo...
EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics Founder Maria Rodriguez
February 12, 2019 07:56 - 42 minutes - 29.4 MBThe Nitty-Gritty: * Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launch* How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym* The key question Maria asks of herself and her community before designing new products* How Maria is doubling-down on her mission and exploring new territory with her 2019 business goals Many businesses get started because someone asks what they want from a busines...
EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years
February 07, 2019 10:30 - 55 minutes - 102 MBThe Nitty-Gritty * The many ways Tara McMullin’s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of every member* Why CoCommercial has become The What Works Network At the end of 2016, I decided I wanted to do business differently. I wanted more for our customers, our followers, and our listeners than talking heads and internet business celebrities. I wa...
EP 180: Selling & Hosting Retreats With Writer Jennifer Louden
February 05, 2019 08:23 - 41 minutes - 29 MBThe Nitty Gritty: * What Jennifer Louden has learned about hosting & selling retreats in the 20 years she’s been running them* How far in advance Jen starts planning for a retreat–and how far in advance she starts marketing a retreat* The core role retreats play in Jen’s business model* How Jen structures each retreat to create the best experience for herself and her guests Every time I go to Glacier National Park, I can feel myself expand. I take up more space, I dream bigger, I breathe ...