We're back with an all-new episode to close out 2021.Our guest is Sean McBride, founder of DSM Strategic Communications (www.dsmstrategic.com) and a long-time senior executive in the fast-moving consumer goods and trade association sectors.

Sean has a particular expertise in the food industry and today we talk to him about how the McBrides and their forebearers came to settle in western Pennsylvania, how Sean himself migrated from there to Washington, D.C., and how he came to specialize in a field so near and dear to all of our hearts.

Along the way we learn how Sean has helped his clients rebuild trust and credibility and position themselves for success before, during and ultimately once the Covid-19 pandemic comes to an end. Sean also takes out his crystal ball and shares three trends that he thinks will define the food industry through the rest of the decade and beyond.

As always, thank you to Jim Cirillo of jimiumgroup.com for our original music and to Rachel Greenberger for our original art.

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