Communications and Bridging

Welcome to the 40th original episode of What to Say When Things Get Tough! And they said it would never last.

Our guest today is Bill Cramer, a Public Involvement Director at HNTB (www.htnb.com), a large civil engineering firm with offices across the United States and Canada. Among many other topics, Bill discusses his visit to the site of the Surfside condo collapse, which happened just 50 blocks from his home, and his assessment of the performances of the local and state officials who had to communicate about the disaster in its wake (hint: he gives them high marks). He also emphasizes the importance of communicating internally when a crisis strikes -- an aspect of crisis communications that I often think gets overlooked. I hope you enjoy our conversation.

Thank you as always to Jim Cirillo of jimiumgroup.com for our original music and Rachel Greenberger for our original art.

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And finally, please join us in two weeks for a conversation with food industry expert Sean McBride.