Andrew Fisher - Cloud computing

Infrastructure and service costs are always a priority for any business, whether client-side or agency-side, especially now when we’re all trying to be particularly spend-efficient. A cloud technology can comprise infrastructure (Amazon’s S3, Google Apps for Domain), software services (Salesforce.com, Google Docs) and less tangible application services such as APIs (Facebook Connect, Google Friend Connect, Google Maps, Twitter, Flickr, YouTube, etc).

Cloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us - in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who "owns" the platform and data you are using.

Andrew Fisher is the Technology Director for Citrus, an award winning digital marketing agency. Andrew has been involved in developing innovative digital solutions for businesses across Australia and Europe for the likes of Sportsgirl, Borders, Victoria Racing Club for Citrus and previously for Nintendo, CRAI, Mitsubishi and peoplesound. He’s been solving real business issues for diverse clients using cloud technologies and specialises in helping organisations combine the right technologies together in the most effective manner.

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