Obviously Awesome with April Dunford

English - December 12, 2019 20:55 - ★★★★★ - 18 ratings
Marketing Business Management curaytor marketing realestate sales technology watercooler Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

00:00 Intro

02:16 What happens when you get positioning right.

04:01 What do business do when people are confused by what they are doing?

06:00 Tivo didn’t position themselves.

11:06 Segway and scooters.

12:40 What is the difference between marketing and positioning? Why is nobody talking about positioning?

18:09 Slack

20:37 Wherever the developers go the marketer will follow

21:35 Is it a requirement to start with a hyper focused segment of your addressable market?

25:04 Do you see any distinction between positioning a product vs. service?

28:45 Bud light strategy.

31:01 Uncovering what your potential clients value.

35:43 Peloton’s recent ad. Pricing page. Flipping positioning

42:01 Give Away

42:56 Making sure you position your product in the right market.

47:51 Real estate positioning problems.

50:30 What are you looking for in a realtor?

53:02 Why didn’t you sell the house yourself?

54:45 How am I as a realtor going to position in the market to attach more people like April?

58:10 Show don’t tell.

1:00:46 Product market fit not a thing?

1:04:57 Outro