#WaterCooler
126 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 18 ratingsJoin Chris Smith & Jimmy Mackin live for #WaterCooler, a weekly series about marketing, sales, and technology.
If you're a real estate professional looking for actionable advice about growing your business, this is the show for you.
Visit Curaytor.com to learn more about how Chris and Jimmy help real estate agents and teams build their businesses through digital marketing.
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Episodes
2022 Marketing and Sales Predictions with Chris Smith and Jimmy Mackin
December 16, 2021 03:49 - 56 minutes - 51.3 MBOn this episode of #WaterCooler, CEO Jimmy Mackin and co-founder Chris Smith are LIVE from Boston to share their marketing & sales predictions for 2022.
Zen Learnings from the CEO of Curaytor, Jimmy Mackin
December 18, 2020 19:49 - 1 hour - 70 MBAs 2020 comes to a close, Jimmy Mackin has completed one year as the CEO of Curaytor. What has he learned from his new role? On this episode of #WaterCooler, Steve Smith interviews Jimmy on his zen learnings as CEO of Curaytor.
Conversations That Convert: How to Improve Your Sales Scripts - with Phil M. Jones
December 04, 2020 17:37 - 58 minutes - 53.4 MBHow do you create conversations that convert? On this episode of #WaterCooler, Phil M. Jones guest stars alongside Chris Smith & Jimmy Mackin to discuss how to improve your sales scripts to create better conversations and more appointments.
The Future of Lead Generation
November 20, 2020 05:46 - 59 minutes - 54.5 MBWhat's in store for the future of lead generation? On this episode of #WaterCooler, Chris Smith and Jimmy Mackin sit down to discuss.
Zillow's Former CEO, Spencer Rascoff, on the future of the Real Estate Industry
November 13, 2020 03:43 - 54 minutes - 50.3 MBSpencer Rascoff is the former CEO of Zillow, the co-founder of dotLA and one of the founders behind Pacaso, a brand new #realestate start up focused on making 2nd home ownership a reality. What does the future of the real industry hold? On this episode of #WaterCooler, Spencer joins us to discuss!
How To Be A Great Real Estate Agent with Joe Rand
October 30, 2020 17:49 - 1 hour - 64.3 MBWhat qualities separate the good from the great? On this episode of #WaterCooler, author Joe Rand discusses what it takes to be a GREAT real estate agent!
Strategies From The Top Salesman In Cutco History with John Ruhlin
October 23, 2020 17:14 - 54 minutes - 50.2 MBWhat does it take to be the #1 salesperson in your business? 💰 On this episode of #WaterCooler, we've got special guest John Ruhlin, the greatest salesman (out of 1.5M other reps and distributors!) in Cutco's history 🔥 How did he do it? John will share his knowledge about the art of gift giving and how he uses it to cut through the noise, increase referrals and strengthen client retention.
7 Advanced Real Estate Marketing Ideas
October 16, 2020 06:43 - 53 minutes - 49 MBWhat do need to do to take your marketing to the next level? On this episode of #WaterCooler, Chris Smith and Jimmy Mackin are sharing 7 advanced real estate marketing ideas that will help attract the right clients and grow your business. #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live
How to Disrupt Zillow with Brian Boero
September 25, 2020 06:38 - 1 hour - 56.5 MBBrian Boero is the CEO of 1000watt, a creative agency for real estate, and knows what it takes to disrupt the industry - and giants like Zillow. On this episode of #WaterCooler, Brian joins Chris Smith & Jimmy Mackin to discuss. #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live.
The Art of the CMA with Greg Robertson
September 18, 2020 05:11 - 58 minutes - 53.2 MBGreg Robertson is the co-founder and CEO of software company, W+R Studios. Having been in the #realestate industry for 28 years, he knows this business inside & out. On this episode of #WaterCooler, Greg joins Chris Smith & Jimmy Mackin to discuss real estate and his new book, The Art of the CMA. #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live.
2020 Impact on Digital Advertising in Real Estate
September 11, 2020 06:46 - 1 hour - 57 MBWe polled 168 real estate agents about how 2020 has impacted their advertising and plan for the future. What did we discover? Chris Smith and Jimmy Mackin reveal the results live on this episode of the #WaterCooler.
What's Happening Now and Next with Industry Legend, Brad Inman
September 04, 2020 15:46 - 1 hour - 67.3 MBBrad Inman is a living legend. Inman News, which he founded in 1996 before Google existed, is the premiere media company in the real estate industry. And his events, Inman Connect, bring together the brightest minds from the worlds of technology and real estate. Due to Brad's unique vantage point, he has a knack for seeing the future. He knows where the puck is headed. And right now knowing what is happening next has never been more important. He joins Chris & Jimmy on this episode of #W...
Innovation & Sales with Salesforce's Growth Evangelist, Tiffani Bova
August 28, 2020 16:42 - 1 hour - 57.8 MBOn this episode of #WaterCooler, Chris and Jimmy sit down with Saleforce's Growth Evangelist, Tiffani Bova. What drives innovation and sales? Tiffani explains live. #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live.
How To Turn Data Into Dollars with Angela Sun
August 21, 2020 02:44 - 56 minutes - 52 MBOn this episode of #WaterCooler, Chris & Jimmy sit down with Director of Marketing at Hull.io, Angela Sun. The #WaterCooler airs live every Thursday at 5pm EST on Curaytor.com/Live
5 Ways To Instantly Improve Your Marketing with Marcus Sheridan
August 15, 2020 06:49 - 1 hour - 55.6 MBOn this episode of #WaterCooler, Chris & Jimmy are joined by special guest Marcus Sheridan to give you the best strategies that will instantly improve your marketing. The #WaterCooler airs every Thursday at 5pm EST on Curaytor.com/Live 🎧
What Agents Can Learn From the Fastest Growing Software Companies with CEO of ProfitWell, Patrick Campbell
August 07, 2020 00:06 - 1 hour - 57.4 MBOn this episode of #WaterCooler, Chris & Jimmy are joined by the CEO of ProfitWell, Patrick Campbell to share what agents can learn from the fastest growing software companies. #WaterCooler airs every Thursday at 5pm EST on Curaytor.com/live
How To Get More Listings & Convert More Leads Using Video with CMO of BombBomb, Steve Pacinelli
August 03, 2020 05:22 - 1 hour - 58.4 MBOn this episode of #WaterCooler, Chris & Jimmy interview BombBomb's CMO, Steve Pacinelli. Steve shares his expert advice on how to get more listings and convert more leads using video. Tune in to #WaterCooler at Curaytor.com/live this Thursday at 5pm EST.
Advanced Video Tips with Real Estate’s Next Video Star, Brad McCallum
July 24, 2020 21:28 - 1 hour - 57.1 MBOn this episode of #WaterCooler, Chris & Jimmy interview Calgary Realtor and real estate's next video star, Brad McCallum. Brad's video expertise has helped him land over 300k views on his recently-launched YouTube channel and he's now coaching other agents on how to reach similar success in video marketing. The #WaterCooler airs every Thursday at 5pm EST.
Average Is Over: What The #1 Agent In Your Market Is Doing with Guy Gal
July 21, 2020 20:22 - 1 hour - 65.2 MBRight now, anyone who is thinking about buying or selling a home truly needs a professional agent. Average just isn't going to cut it. On this episode of #WaterCooler, CEO of Side, Guy Gal, joins Chris & Jimmy to discuss what the #1 agents in their markets are doing to increase production & visibility. #WaterCooler airs every Thursday at 5pm ET on Curaytor.com/live
How Top Producers Maximize Their Productivity with CEO of RE/MAX Adam Contos
July 10, 2020 04:46 - 1 hour - 61.7 MBCEO of RE/Max, Adam Contos, sits down with Chris and Jimmy to discuss how top producers are maximizing their productivity.
7 Lead Conversion Mistakes That Are Costing You Money with David Tal
July 03, 2020 00:47 - 55 minutes - 51.2 MBOn this episode of Water Cooler, Jimmy Mackin brings on Verse io's David Tal to discuss the 7 lead conversion mistakes that are costing you money.
How To Plan For Growth In An Unpredictable Market with Seth Price
July 01, 2020 17:47 - 1 hour - 60.3 MBChris and Jimmy are joined by industry veteran, Seth Price to discuss how the smartest agents are reengineering their businesses to grow during an unpredictable market.
How To Plan For Growth In An Unpredictable Market with Seth Price
June 26, 2020 17:05 - 47 seconds - 732 KBChris and Jimmy are joined by industry veteran, Seth Price to discuss how the smartest agents are reengineering their businesses to grow during an unpredictable market.
How Dan Chin & His ISA Set 300+ Appointments From FB Leads So Far This Year
June 19, 2020 15:25 - 1 hour - 65.1 MBDan Chin & his team have set 300+ appointments from Facebook Leads so far this year. On this episode of #WaterCooler, Chris & Jimmy ask him to explain how he did it. The #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live
10 Ways To 3x Your GCI with AJ Hazzi and Michelle Humes
June 16, 2020 16:46 - 1 hour - 64.6 MBSpecial guests AJ Hazzi and Michelle Humes sit down with hosts, Chris Smith and Jimmy Mackin to discuss 10 ways to 3x your GCI. The #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live
Master Your Marketing with Rand Fishkin
June 05, 2020 17:04 - 1 hour - 65 MBHow do you promote your business effectively in the midst of today's economic climate? Entrepreneur, Speaker and Author, Rand Fishkin (of SparkToro and formerly Moz) joins Chris Smith & Jimmy Mackin to discuss how to market the right way during difficult times.
Grow Your Bottom Line with Ben Kinney
May 29, 2020 00:03 - 1 hour - 57.6 MBJoin Chris & Jimmy as they sit down with Ben Kinney, owner and operator of one of the top 25 real estate sales teams in the nation, to discuss the tactics & strategies his team has used to achieve success.
How To Market, Sell, and Recruit in “The New Normal” with Raj Qsar and Rachel Holder
May 22, 2020 19:04 - 1 hour - 60.5 MBJoin Chris & Jimmy in a roundtable discussion with Raj Qsar and Rachel Holder, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.
How To Market, Sell, and Recruit in “The New Normal” with Amy Youngren and Jessica Woodbeck
May 15, 2020 14:48 - 1 hour - 65.6 MBJoin Chris & Jimmy in a roundtable discussion with Amy Youngren and Jessica Woodbeck, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.
How To Market, Sell, and Recruit in “The New Normal” with Veronica Figueroa and Jason Cassity
May 08, 2020 17:14 - 1 hour - 60.2 MBJoin Chris Smith & Jimmy Mackin in a roundtable discussion with Veronica Figueroa and Jason Cassity, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.
Obviously Awesome with April Dunford
December 12, 2019 20:5500:00 Intro 02:16 What happens when you get positioning right. 04:01 What do business do when people are confused by what they are doing? 06:00 Tivo didn’t position themselves. 11:06 Segway and scooters. 12:40 What is the difference between marketing and positioning? Why is nobody talking about positioning? 18:09 Slack 20:37 Wherever the developers go the marketer will follow 21:35 Is it a requirement to start with a hyper focused segment of your addressable market? 25:04 D...
How To Grow Your Business To 7 Figures with Jess Lenouvel
December 10, 2019 21:37 - 57 minutes - 107 MB00:00 Intro 01:02 Why do good experienced agents fail in this business? 03:03 Where do people get hung up? 05:08 Do you need to stop selling/marketing to build your business? 07:12 Where are the key moments where change is the only way to grow? 10:30 What changes for a real estate business after that first bit of access? 11:53 Who should you hire first? 14:32 What are the unexpected things that begin to break at scale? 17:59 Any advice to prevent burning out each month? 22:...
Never Lose a Customer with Joey Coleman
December 06, 2019 17:45 - 1 hour - 122 MB00:00 Intro 01:25 What happens when you get customer experience right at an organizational level? 03:15 How do you know that you have a customer experience problem? 06:15 Give Away 06:54 Asking for feedback. Review or Survey? 10:00 What is a survey question to make people more open and honest? 14:35 At what point do you fire a customer? 19:51 What part of customer experience do even the pro's get wrong? 23:19 What's the best way to say no to a long term customer? 28:57 Pric...
Stories That Fuel Growth with Melanie Deziel
October 24, 2019 20:59 - 53 minutes - 98.3 MBJimmy Mackin interviews StoryFuel founder (and The New York Times's first branded content editor) Melanie Deziel. She provides great insight on how to approach marketing from a journalist's perspective. Melanie's book Content Fuel releases in March 2020.
The Alter Ego Effect with Todd Herman
October 10, 2019 11:30 - 1 hour - 113 MBHave you ever fantasized about having an alter-ego— like Clark Kent with Superman? The truth is, you already have one. Author, performance advisor, and entrepreneur Todd Herman coaches on the principle that you don’t need laser-vision to approach your world heroically. Check out Todd's book The Alter Ego Effect on Amazon.
Jesse Itzler and Marc Davison - Live from Curaytor Excellence in Nashville
October 07, 2019 20:50 - 1 hour - 116 MBEvery fall, Curaytor puts on an exclusive, clients-only event called Excellence. But sometimes we want to share some of that excellent content with the world. So after their inspiring keynote speeches, we asked two of the sharpest people we've ever met to stick around and be a part of a special live #WaterCooler. Jesse Itzler is an entrepreneur and author of the New York Times bestseller, Living with a Seal. He cofounded Marquis Jet, the world's largest private jet card company which he an...
Exactly What to Say For Real Estate Agents
September 19, 2019 17:46 - 51 minutes - 94.6 MBChris and Jimmy are BACK with the first #WaterCooler in over a month! Why the hiatus? This episode's guest has a little something to do with that... Meet Phil M. Jones. He's a sales expert, world-class keynote speaker, and bestselling author several times over. His latest book is a project with Chris and Jimmy, adapting his Exactly What to Say into a real estate-specific edition that has already climbed to #1 on several Amazon bestseller lists. Before the book launches on September 30th, get...
How Humor Can Help You Sell More Homes
August 16, 2019 12:00 - 52 minutes - 95.5 MBWhether you think you’re funny or not, this week's guest on the #WaterCooler can teach you how you can use humor to have better interactions, create memorable impressions, and sell more homes. On this episode, Chris Smith interviews Drew Tarvin, the world's first humor engineer and author of Humor That Works.
#WaterCooler Classic: Creating Content that Converts
August 13, 2019 19:55 - 15 minutes - 28.3 MBMost content marketing creates brand awareness or generates sales opportunities. Truly great content drives both. On this #WaterCooler Classic from May 2016, Jay Thompson joins Chris and Jimmy to talk about the kinds of content that real estate agents should be publishing.
How to Instantly Improve Your Lead Quality
August 08, 2019 12:00 - 47 minutes - 87 MBEvery real estate agent has had a moment where they've wondered why so many of their leads...well... suck. Bad leads can be a major waste of time. So in this episode, Curaytor co-founder Jimmy Mackin breaks down in detail several steps in the customer journey where you can better qualify your leads.
How to Futureproof Your Business with Brian Boero
August 01, 2019 11:30 - 1 hour - 122 MBBrian Boero is the CEO of 1000watt, one of our favorite companies in the world. On this episode, Brian joins Jimmy Mackin to talk about the future of the real estate industry. What kind of impact will iBuyers and other would-be disruptors make? What preparations can agents and teams make now to improve their chances of survival?
#WaterCooler Classic: Joel Burslem & Brian Boero
July 30, 2019 11:30 - 15 minutes - 28.5 MB1000watt features some of the sharpest minds in the real estate industry. Their work is world-class and their perspectives are always worth hearing. We're excited to have Brian Boero back on the show later this week, so for this #WaterCooler Classic, we're throwing it back to July 2014 and a conversation with Joel and Brian.
Agent Insights: Live with Connie Carlson
July 25, 2019 12:30 - 39 minutes - 72.4 MBIn this interview with Sarah Mailloux, Connie Carlson shares the advice that helped her build the top-rated team in her market, plus her world-class listing presentation, how to run a sales meeting, the schedule she recommends to every new agent, and lots more.
#WaterCooler Classic: Sean Moore's Ultimate Listing Presentation
July 23, 2019 11:00 - 45 minutes - 83.5 MBNo one closes every single listing presentation they go on. But with the process Sean Moore teaches in this #WaterCooler Classic episode from early 2014, your success rate will definitely get a lot better. Plus, later this week we've got Connie Carlson on #WaterCooler: Agent Insights, where she'll be sharing her own listing presentation - and the digital version she hosts on her website for everyone to see. Catch that episode live on Wednesday the 24th at 1pm Eastern on the Curaytor Facebo...
Tom Ferry Returns to the #WaterCooler
July 18, 2019 11:00 - 1 hour - 123 MBTwo of real estate's top trainers go head to head on this must-listen #WaterCooler, as Chris Smith interviews Tom Ferry. The conversation covers a ton of ground - strategy, work-life balance, even a deep-dive into some of Tom's tweets.
#WaterCooler Classic: Tom Ferry on Planning for Success
July 16, 2019 11:30 - 23 minutes - 42.2 MBLater this week, Tom Ferry takes a moment from his lead-up to his Success Summit for a 1-on-1 interview with Chris Smith on a brand new episode of #WaterCooler. So for this week's #WaterCooler Classic, we've got a great clip from Tom's appearance on the final #WaterCooler of 2013. He shared the #1 mistake he expected real estate agents to make in 2014 and taught a seriously smart lesson in how to avoid it.
Live with Jay Kinder, Real Estate's Top Recruiter
July 11, 2019 17:27 - 1 hour - 111 MBJay Kinder is one of real estate's most influential people, recruiting some of the top teams and agents in the business to eXp Realty. He's also the co-founder of the National Association of Expert Advisors, co-host of the Face to Face podcast, a bestselling author, and more. In this interview, Chris asks Jay to share the sales expertise that has helped him in every phase of his career.
#WaterCooler Classic: Jay Kinder & Michael Reese on Lead Generation
July 09, 2019 21:13 - 33 minutes - 61.5 MBHow do you know Jay Kinder and Michael Reese are lead generation experts? Their advice from this April 2014 episode still holds true today. On this classic #WaterCooler clip, Chris and Jimmy ask Jay and Michael what they'd recommend an agent with zero leads should do to get in the lead generation game. Then, they share one of their best tips ever: a strategy that combines digital and physical marketing to generate more seller leads. Jay Kinder is back on the #WaterCooler on Wednesday Jul...
Watch Us Build This Seller Lead Magnet
July 01, 2019 17:42 - 1 hour - 121 MBWant a proven way to capture seller leads? On this episode, Chris & Jimmy walk you through the exact process they go through to create quality content that attracts potential sellers. This is a pretty visual episode, so if you want to watch along, we've got it up on our website (www.curaytor.com/blog) and our YouTube channel (www.youtube.com/curaytortv) This month you can win a MacBook Pro, iPhone XS, or Galaxy S10, by doing something you already do. Head to www.curaytor.com/audio and en...
The New (and Better) Way to Get Referrals
June 20, 2019 12:00 - 58 minutes - 108 MBIf you're "never too busy for a referral," you should definitely listen to this episode of the #WaterCooler. New York Times bestselling author Jay Baer shares new, better ways to ask for referrals that will have a serious impact on your business, plus gives examples of some of the best "Talk Triggers" in the world.