Wait What Really OK with Loren Weisman
136 episodes - English - Latest episode: 3 months ago - ★★★★★ - 7 ratingsThe FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
* Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
* Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
* FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
* FSG Website: https://fishstewarding.com *
* FSG Phone: 325-400-6950 *
* FSG Email: [email protected]*
* © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
All Rights Reserved ® ℗ *
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Why should you listen to Ed Verner about music, business and life?
November 07, 2016 13:00 - 42 minutesWhy should you listen to Ed Verner about music, business and life? The Brand Messaging Podcast Wait What Really OK Episode 36 hosted by Brand Messaging Strategist Loren Weisman and features Ed Verner. In a world where people seem to be overnight instant experts that have all the answers and yet all of those answers tend to be the wrong, guys like Ed Verner stand out in a big way. While Ed is neither a life coach or consultant, his wide array of experiences, successes and failures have g...
Why do some people just flat out suck? How can some live like that?
October 31, 2016 12:00 - 30 minutesWhy do some people just flat out suck? How can some live like that? Ep35 The Brand Messaging Podcast Wait What Really OK Episode 35 is hosted by Brand Messaging Strategist Loren Weisman. Loren asks flat out, why do some people just flat out suck? When dealing with people that aren’t going to communicate, that aren’t going to grow, that aren’t going to compromise, why waste the time and energy on it? After looking at a few situations recently, I realized that simply concluding that people ca...
What is the best fitness infomercial? Do we really need another one?
October 24, 2016 12:00 - 37 minutesWhat is the best fitness infomercial? Do we really need another one? The Brand Messaging Podcast Wait What Really OK Episode 34 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks health, cardio, weightlifting and fitness with Chris Gurny. 25 years in the health and sports industries spanning baseball to bodybuilding as well as anatomy and physiology to physical therapy and nutrition, has all culminated in to Chris Gurny’s personal training approach, bringing the widest arra...
How do you choose a mattress that will be the best for your needs?
October 17, 2016 12:00 - 38 minutesHow do you choose a mattress that will be the best for your needs? The Brand Messaging Podcast Wait What Really OK Episode 33 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks Purple, mattresses, sleep, marketing and branding with two of the marketing geniuses at Purple. Between an outstanding product that was developed and launched in the best way possible, mixed with outstanding marketing and creating a niche, this company did not take the “if we build it, they will com...
What is the worst episode ever of Wait What Really OK? This one!
October 10, 2016 12:00 - 21 minutesWhat is the worst episode ever of Wait What Really OK? This one! The Brand Messaging Podcast Wait What Really OK Episode 32 is hosted by Brand Messaging Strategist Loren Weisman. Loren delivers the worst episode ever. With a hurricane about to bear down and power loss coming, I moved out my interview with Dan from Purple and replaced it with a filler show for iHeartRadio to keep the continuity. While it's far from my best episode and easily the worst, I still wanted to have something go u...
How do you organize content on social media sites for showcasing?
October 03, 2016 12:00 - 21 minutesHow do you organize content on social media sites for showcasing? Ep31 The Brand Messaging Podcast Wait What Really OK Podcast Episode 31 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the idea of using different social media sites as file cabinets of sorts for your content. Sites like Pinterest can serve as a file cabinet of organization to be able to high light , spotlight and put the focus on specific materials. Asking some one to scroll through a sea of content ...
Do you really want to exploit a tragedy or death for your marketing?
September 19, 2016 12:00 - 28 minutesDo you really want to exploit a tragedy or death for your marketing? The Brand Messaging Podcast Wait What Really OK Episode 30 is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to an opinion and view on the idea of exploitation of tragedies, deaths and the negatives that surround that kind of selfish marketing. After two recent and very terrible experiences with the online marketing of a local Vero Beach Radio show Host and Real Estate agent, Loren talks about how not ...
How brand precision marketing works for lawyers and legal groups.
September 12, 2016 11:00 - 30 minutesHow brand precision marketing works for lawyers and legal groups. The Brand Messaging Podcast Wait What Really OK Episode 29 is hosted by Brand Messaging Strategist Loren Weisman. Loren shares a few pointers, tips and tools to apply a better approach for marketing when it comes to the legal beagles. Brand Precision Marketing works with Lawyers and Legal groups when the idea of telling people they can trust you is exchanged with an editorial calendar designed to share content, enhance the b...
How do you distinguish opinions from facts on social media sites?
September 05, 2016 12:00 - 21 minutesHow do you distinguish opinions from facts on social media sites? The Brand Messaging Podcast Wait What Really OK Episode 28 is hosted by Brand Messaging Strategist. Loren Weisman. Loren digs in to the options versus facts debate and how so many are prepared to state an opinion as fact before they really know the truth. Its not about doubting someone, its not about not trusting them, but in a world of lightning media, hype, rumors, hearsay and a world that truly makes it hard to distinguis...
What is brand precision marketing and why should you be using it?
August 29, 2016 12:00 - 30 minutesWhat is brand precision marketing and why should you be using it? The Brand Messaging Podcast Wait What Really OK Episode 27 is hosted by Brand Messaging Strategist Loren Weisman. Loren works to define the concept and details of Brand Precision Marketing or BPM. The main focal point is to create a brand correctly that is enhanced and aligned with its content which in turn allows for the easiest and most affordable marketing. When the foundation is in place, the brand, its content and th...
How do you market a podcast? A digital endurance proof of concept.
August 22, 2016 11:27 - 30 minutesHow do you market a podcast? A digital endurance proof of concept. The Brand Messaging Podcast Wait What Really OK Episode 26 hosted by brand messaging strategist Loren Weisman. Loren outlines the basic concepts around creating, marketing or rebranding a podcast to reach the widest audience possible. This episode covers and explains the ideas, methods and application of how I built my podcast and how it has reached the audience and the optimization over the 25 previous episodes. From ta...
Are you helping or enabling friends and family with their dreams?
August 15, 2016 12:00 - 28 minutesAre you helping or enabling friends and family with their dreams? The Brand Messaging Podcast Wait What Really OK Episode 25 is hosted by Brand Messaging Strategist Loren Weisman. Loren uncovers the concepts, definitions and differences between helping or enabling your friends or your family. While helping to give a kickstart, a jump start, donation, loan or what ever can be a positive and helpful, at certain points, it can turn in to enabling. When money is being thrown away, relations...
Did Clinton ever date Trump? A Republican and Democrat romance?
August 08, 2016 12:00 - 26 minutesDid Clinton ever date Trump? A Republican and Democrat romance? The Brand Messaging Podcast Wait What Really Ok Episode 24 is hosted by Brand Messaging Strategist Loren Weisman. Loren looks in to the rumor mills, the spin doctors and the half truths that become full blow over blown hype when it comes to news, media and politics as a whole. Jumping too quickly and subscribing to rumors or reporting premature stories as mature facts can get you in trouble with your business and your reputat...
Am I spending too much on local marketing with too few results?
August 01, 2016 12:00 - 23 minutesAm I spending too much on local marketing with too few results? The Brand Messaging Podcast Wait What Really Ok Episode 23 is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the issues around local marketing costs vs. actual results and conversions. Local marketing and regional advertising can create great results but in a lot of cases it can turn in to an expensive, non converting disaster. Be careful with your local spending. Ask other advertisers, ask other spons...
Why do I need a professional photographer for my business?
July 25, 2016 11:43 - 25 minutesWhy do I need a professional photographer for my business? The Brand Messaging Podcast Wait What Really OK Episode 22 is hosted by Brand Messaging Strategist Loren Weisman. Loren delivers a snap shot around the concepts of how important it is to hire a professional photographer for your core and branding photos. This weeks guests are Doug and Ally from Frameable Faces. In a world where every one has a camera on their phone and many believe they can handle their own photo shoots with fri...
Why should I show proof of concept of my business and services?
July 18, 2016 12:00 - 21 minutesWhy should I show proof of concept of my business and services? The Brand Messaging Podcast Wait What Really Ok Episode 21 is hosted by Brand Messaging Strategist Loren Weisman. Loren covers the reason why showcasing your proof of concept is key for your reputation, your sales and your presentation. If you are delivering services that you need, stay away from the laziness of claiming you don’t have time to do it for yourself and you can only do it for others. By showcasing your services w...
How much time should I spend creating content for the best results?
July 11, 2016 12:00 - 21 minutesHow much time should I spend creating content for the best results? The Brand Messaging Podcast Wait What Really Ok Podcast Episode 20 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the questions around how much time and effort should be put in to creating content for the best results. From scheduling time in your content kitchen to not needing to make every meal of content a five start experience, the idea of long term, sustaining nourishment is much better than ma...
Am I sharing too much information online? A few signs its too much.
July 04, 2016 12:00 - 21 minutesAm I sharing too much information online? A few signs its too much. The Brand Messaging Podcast Wait What Really Ok Episode 19 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the dangers and realities of sharing too many pictures, videos and pieces of personal information online. From websites to social media pages, divulging too much can end up being costly and dangerous. By taking those extra seconds and putting in a few extra thoughts before posting something that...
How do you get booked on talk shows, TV shows and podcasts? Ep18
June 27, 2016 11:00 - 21 minutesHow do you get booked on talk shows, TV shows and podcasts? The Brand Messaging Podcast Wait What Really Ok Episode 18 hosted by Brand Messaging Strategist Loren Weisman. Loren covers some of the key points, issues and tips for getting bookings on podcasts, radio shows, TV shows and other talk shows. Even if you have the best information, it is crucial to showcase how you would be the best guest to deliver it. From the presentation of your solicitation to examples of how you sound, appear...
I am a result of my failure. Understanding what went wrong.
June 20, 2016 11:40 - 20 minutesI am a result of my failure. Understanding what went wrong. The Brand Messaging Podcast Wait What Really Ok Episode 17 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the concepts of understanding the elements that created failure in order to have a better understanding of how to create success in the future. The analytics of failure can provide so much more information than the basics of success when you think about it. With many successes and certain things going...
How to talk to women, men, employees, investors, etc. Basic biz tips.
June 13, 2016 12:00 - 20 minutesHow to talk to women, men, employees, investors, etc. Basic biz tips. The Brand Messaging Podcast Wait What Really Ok Episode 16 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes in to depth about how to communicate in order to achieve the best results for business. From the tone to the speed, the volume to annunciation and a great deal in between. Your presentation, your confidence, your professionalism and your deliver in how you talk, how you listen and how you hold your...
Why should you say yes more when you don’t know if you can do it?
June 06, 2016 12:00 - 20 minutesWhy should you say yes more when you don’t know if you can do it? The Brand Messaging Podcast Wait What Really Ok Episode 15 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the whole “say yes more” phenomenon and how bad it can really be for you, your career and your reputation. When you are saying yes to things you can’t do or do not have the ability to be able to organize other people to do, you not only risk failure to complete the task, but in your selfishnes...
Small town marketing mindsets will only hold your business back
May 30, 2016 12:00 - 21 minutesSmall town marketing mindsets will only hold your business back. The Brand Messaging Podcast Wait What Really Ok Episode 14, is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the ideas of the small town marketing mindsets and the reason why they can be so destructive to smaller businesses. By taking the initiative to organize, optimize and strategize a branding and marketing plan that many push a little further out, it will allow for the promotion, marketing and adverti...
How do you run a political campaign on social media effectively?
May 23, 2016 12:00 - 21 minutesHow do you run a political campaign on social media effectively? The Brand Messaging Podcast Wait What Really Ok Episode 13, is hosted by Brand Messaging Strategist Loren Weisman. Loren looks over the ideas of campaigning in todays social media environment. With a presidential election only a couple months away along with many seats up for grabs on both state and national levels, this episode looks at some of the best approaches to take online for a candidate today. More often than not,...
Am I ready for advertising or publicity? Premature promo problems.
May 16, 2016 12:13 - 21 minutesAm I ready for advertising or publicity? Premature promo problems. The Brand Messaging Podcast Wait What Really Ok Episode 12, is hosted by Brand Messaging Strategist Loren Weisman. Loren asks a very common question that usually should be answered with a no. But with lack of patience, lack of content and lack of preparation, too many jump too soon in to advertising and publicity. By taking the time to build up your brand and reinforce that brand with the right amount of content, it allows...
Why does sharing work better than telling? Expert engagement tips
May 09, 2016 12:03 - 20 minutesWhy does sharing work better than telling? Expert engagement tips. The Brand Messaging Podcast Wait What Really Ok Episode 11, is hosted by Brand Messaging Strategist Loren Weisman. Loren looks at the best ways to connect with your audience, your fans or your customers through a more inviting form of engagement. Many people come off overly aggressive or dominant in their approaches, pitches and discussions that can end up turning people off and turning potential customers away. By thin...
Why should I dream small at first for my business and my vision?
May 02, 2016 12:00 - 21 minutesWhy should I dream small at first for my business and my vision? The Brand Messaging Podcast Wait What Really Ok Episode 10, is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the ideas around organizing and planning for sustainability and operational success before only planning for the best case scenario and the highest level of profit. While it is good to plan for the long term and layout the vision you have, too many put too much focus on the stars and don’t take ...
What happens when you die? Business planning and organizing tips.
April 25, 2016 18:37 - 20 minutesWhat happens when you die? Business planning and organizing tips. The Brand Messaging Wait What Really Ok Podcast Episode 9, is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses an uncomfortable, yet important topic regarding what happens if you or someone you work with dies. In larger organizations and businesses, there are often more fail safe elements in place. Yet with smaller businesses, start ups and new ventures, the death of a key person can create catastrophic res...
Do people really care about logos? The importance of your visuals.
April 18, 2016 11:56 - 22 minutesDo people really care about logos? The importance of your visuals. The Brand Messaging Podcast Wait What Really Ok Episode 8, is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the elements of your logo, your font or typeset, your colors and the presentation of all of these together. From websites and social media to physical merchandise and marketing, the consistency, continuity and uniformity needs to be clear. Too many businesses and artists go in so many different...
How to manage your marketing time and content creation effectively
April 11, 2016 16:36 - 23 minutesHow to manage your marketing time and content creation effectively. The Brand Messaging Podcast Wait What Really Ok Episode 7, is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about time managing and time wasting when it comes to that time you put in to marketing. With only so many hours in the day, the need for regular and ongoing content instead of overproduced content that only goes up occasionally is crucial. By pre producing and preparing content in advance as well...
Are you marketing correctly to your 3 audiences simultaneously?
April 04, 2016 19:18 - 22 minutesAre you marketing correctly to your 3 audiences simultaneously? The Brand Messaging Podcast Wait What Really Ok Episode 6, is hosted by Brand Messaging Strategist Loren Weisman. Loren breaks down the three audience concept and how uniform marketing done the right way can make promotion that much easier as you connect with all three of your audiences at the same time. While many think of only the constant sell, pitch or push, it ends up pushing those away that have connected with you. In t...
How to call someone out online without getting yourself in trouble.
March 28, 2016 20:11 - 20 minutesHow to call someone out online without getting yourself in trouble. EP5 (sorry bout the bad sound today. A rough storm making things a touch icky audio wise!) The Brand Messaging Podcast Wait What Really Ok Episode 5, is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the safest and best ways to report a business or person that has scammed you, done you wrong or has disappeared with out making an effort to compromise, resolve or take responsibility. While you may wan...
How to make your services standout in an oversaturated market.
March 21, 2016 21:01 - 20 minutesHow to make your services standout in an oversaturated market. The Brand Messaging Podcast Wait What Really Ok Episode 4, is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses some of the best methods and content to positively call attention to your services and abilities in How to make your services stand out in an oversaturated market. In a world where there are so many others selling the exact same thing, it is harder than ever to stand out and be seen for your skills ...
How do you add music to your radio show or podcast legally?
March 14, 2016 17:09 - 19 minutesHow do you add music to your radio show or podcast legally? The Brand Messaging Podcast Wait What Really Ok Episode 3, is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the ins and outs of the legalities of adding music to your radio show or podcast as well as how songwriters can collect royalties on those uses. SSA Music Publishing’s Paula Savastano delivers a great wealth of facts and information on the how to’s, what not to do’s and the best ways to include music on...
Do you believe the hype? Advertisements, Infomercials & Paid Spots.
March 07, 2016 19:32 - 18 minutesDo you believe the hype? Advertisements, Infomercials and Paid Spots. The Brand Messaging Podcast Wait What Really Ok Episode 2, is hosted by Brand Messaging Strategist Loren Weisman. Loren explores some of the approaches of radio, television and online sponsoring and advertising of products, businesses, and people. Digging a little deeper and asking the question not only of do you believe the hype, but what reason do you actually have to buy in? Do you believe the hype? Advertisements, ...
How your brand and uniformity makes customers more comfortable
March 03, 2016 21:31 - 17 minutesHow your brand and uniformity makes customers more comfortable. The Brand Messaging Podcast Wait What Really Ok Episode 1 is hosted by Brand Messaging Strategist Loren Weisman. Loren explores some of the approaches of radio, television and online sponsoring and advertising of products, businesses and people. Focusing on how your brand is perceived and the best steps and best practices to keep engagement and build conversions to sales, customers and fans as you avoid unintentionally sendin...