#35 - Branding = Putting It All Together

Today we are talking about all things branding! I absolutely love this stuff but it can be overwhelming because it’s hard to know where to start! If you haven’t listened to the last few episodes I suggest checking that out first. 

"Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness." - ELIZABETH SMITHSON 

#1 Dream Client PersonaAfter you create your DCP you’ll have an idea about who your ideal customer is and how you can start marketing to them! Get a Pinterest board together Look at the brands they like to get an idea of colors, fonts, and logosBrand BoardWhat is it? "A brand board is an at-a-glance document containing all your brand elements- from your main logo to your color palette. You may have seen them floating around Pinterest but not understood what they were." - Nesha WooleryLogoFivverEtsyGive them your DCP and all the other info you’ve collectedWebsiteWix.com is great for beginnersIf you have the budget hire someoneGodaddy for the URLThe home page should be the main focusEmbody your DCP when making it70% photos, 30% wordsNew Client PageSocial MediaIG TipsProfile = Sales Page! Make it a business pageWho you are, what you do, who you’re looking forRECAPDCP is the first stepBranding is all about creating a cohesive look to attract your dream clients! Once you have your branding locked in, it gets easierRemember to have an attitude of wonder, curiosity, and compassion for yourself during this journey. 

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