Where Conversion Rate Optimization Meets Human Behavior: AJ Davis - S9E9

This week on the Voices of CX Podcast we hosted AJ Davis, Founder and CEO of Experiment Zone, to discuss the utility of Conversion Rate Optimization, and how it bridges the gap between economics and human behavior. Understanding what really goes into customers' decision-making is a lot more complicated than simple AB testing; it might get you by, but it won't tell you the whole story. That's where AJ comes in.

🟠About AJ Davis
AJ Davis is a Conversion Rate Optimization (CRO) Specialist. She’s the founder of Experiment Zone, a company that helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Before starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

🟠Connect with AJ Davis
Follow AJ on LinkedIn

Check out ExperimentZone.com

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🟠About Voices of CX Podcast
The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).