Scientific Data Analysis and the Death of Predictive Analytics: Peter Shafer - S9E10

This week on the Voices of CX Podcast we hosted Peter Shafer, VP of Sales and Marketing at The Prosper Group. He gets up in the morning to connect the dots between human behaviors and the scientific data analysis that explains the story behind them. It would be hard enough if the fast-paced and unpredictable world we live in hadn't rendered most predictive analytics almost useless, but that doesn't stop him from bringing scientific rigor to every client's market research.

🟠About Peter Shafer
Peter helps clients successfully invest in all types of digital marketing campaigns to effectively communicate their messages and build long-term audience engagement with our clients' brands.

In today's competitive digital environment, Peter knows that context, content, and collaboration are keys to success. He loves to help clients build digital strategies that work and exceed their expectations.

🟠Connect with Peter Shafer
Follow Peter on LinkedIn
Reach out at [email protected]

🟠Connect with the Voices of CX
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Follow Mary Drumond on Twitter: @drumondmary

🟠About Voices of CX Podcast
The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).