Graham Brown: How Storytelling Creates Customer Value Through Shared Experiences - S10E1

To kick off the Voices of CX Podcast’s season 10, we hosted Graham Brown.

Graham and I took a good look at the human experience, complete with detours down memory lane. He’s a storyteller by trade, helping leaders tell better stories through data and showcasing great experiences.

In our discussion, we delved into the human side of business, and how companies get so focused on innovating that they lose the human aspects of business and end up commoditizing themselves anyway. Beyond that, people are afraid of getting replaced in the business world by increasingly sophisticated AI. But we think the reality is a lot more like augmenting humans, rather than replacing them.

This was a fun discussion, and a great kickoff to season 10. Enjoy!

🟠About Graham Brown
Graham is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

🟠Connect with Graham Brown
Follow Graham on LinkedIn: https://www.linkedin.com/in/grahamdbrown/
Visit GrahamDBrown.com

🟠Would you like to read the full interview? Get the summary on our blog at https://voicesofcx.com/how-storytelling-creates-customer-value-through-shared-experiences-graham-brown/

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🟠About Voices of CX Podcast
The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

📩Got something to say about CX or want to be featured on the show? Let us know! Email us at [email protected]