Voice of the Customer - the Not-So-Secret Weapon of the Customer-Centric: Marilyn Mead - S9E8

This week on the Voices of CX Podcast we hosted Marilyn Mead, VP of Marketing at Winmo. We discussed how applying the authentic voice of the customer throughout the organization (with a focus on marketing) is one of the best ways to put your company on the path to being truly customer-centric.

🟠About Marilyn Mead
As VP of Marketing for List Partners’ flagship brand Winmo, Marilyn oversees brand, product marketing, demand generation, and retention strategies. With Winmo since its 2015 market launch, Marilyn’s intuitive understanding of customer use cases crafts a marketing strategy that speaks to the needs of Winmo’s core audiences. She’s teamed up with customers to present at events including AdWeek and the National Sports Forum, among others. She thrives on collaborating with her team of marketing pros, and chatting with customers any chance she gets.

🟠Connect with Marilyn Mead
Follow Marilyn on LinkedIn
Follow Marilyn on Twitter @MarilynMead

🟠Connect with the Voices of CX
Follow Worthix on LinkedIn
Follow Worthix on Instagram: @voicesofcx

Follow Mary Drumond on LinkedIn
Follow Mary Drumond on Twitter: @drumondmary

🟠About Voices of CX Podcast
The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).