Winery Spotlight: Really Good Boxed Wine on Alternative Packaging for Premium Wine

Jake Whitman is the Founder and CEO of Really Good Boxed Wine. As the founder of two businesses, he brings more than a decade of management, marketing, and operations experience from both large and mid-sized companies. Prior to Really Good Boxed Wine, Jake worked at SoFi as the Head of Marketing for SoFi Money, one of SoFi’s fastest-growing products. He also spent time leading SoFi product integration into SoFi Stadium, the new NFL stadium in Los Angeles. 

Before SoFi, he worked at Intuit on the corporate marketing team, leading an organization working on strengthening the Intuit brand and driving stronger awareness of its value proposition. Jake also spent several years at Procter & Gamble as a Brand Manager. He led both long-term strategy and day-to-day operations for brands like Gillette and Old Spice, built global product launches, and managed North American business.    

Finally, Jake is the Author and Publisher of Destination Teach For America, which helps people navigate the rigorous Teach For America admissions process. He was the Founder and Executive Director of Sports Teaching and Reaching Students (STARS), a nonprofit that supports low-income student athletes in Philadelphia.   

Jake was born and raised in Cincinnati, where he lives today with his wife, Grace, and their corgi, Pistachio. He’s a 5.0 level tennis player, and he loves to mountain bike, snowboard, and travel the world when he has the time.

In the alcohol industry, there’s a growing trend: alternative packaging. But how can you utilize more environmentally friendly materials without sacrificing the look, feel, and taste of premier wine? 

Really Good Boxed Wine is creating exactly what’s in its name. This isn’t just any boxed wine you’d find in the grocery store; instead, Really Good Boxed Wine offers up a taste of something you’d find at a small, family-owned winery in Sonoma. Rather than pushing out truckloads of bottles, they’re discovering the creative possibilities of boxed wine while maintaining the taste of the California vineyards. How else is Really Good Boxed Wine innovating in the wine space?

In this episode of VINTed, Scout Driscoll sits down with Jake Whitman, Founder and CEO of Really Good Boxed Wine, to talk about growing a brand and redefining the wine industry. Jake explains the benefits of boxed wine, how he shaped the brand, and why he chose the direct-to-consumer route. Plus, Jake shares tips on marketing, brand design, and testing before you invest!