Wine Label Do’s and Don’ts: How to Leverage Printing With Expert Stephan Martinez

Stephan Martinez is the Founder of Trysk Print Solutions, based in Seattle, Washington. Stephan has been in the label space for over 25 years with a focus on wine and spirits. He appreciates the nuances of the craft and enjoys pushing the boundaries of technology to help packaging evolve and grow with consumers' tastes. 

The print and design world is constantly growing. As technology evolves, so do the processes for label printing companies. However, there are some important steps you should follow if you want to successfully navigate the printing space, avoid common pitfalls, and craft a beautiful label for your brand.

For over 13 years, Trysk Print Solutions has used the latest technology to collaborate with design houses and allow people to differentiate their brand visually. According to Founder Stephan Martinez, wineries and producers need to ask specific questions and think about the printing and design process holistically. Are you consistently using the same container? What environmental factors could affect the label? Will this label and design withstand shipping conditions? 

In this episode of VINTed, Scout Driscoll talks with Stephan Martinez, Founder of Trysk Print Solutions, about the do’s and don’ts of wine label printing. Stephan discusses how the printing industry has evolved, shares advice for winemakers and producers in the printing process, and explains the importance of conveying brand intention through your design.