Winery Spotlight: Ole' Orleans Wines on Celebrating Culture and Connecting With Customers

Kim Lewis is the Owner and Founder of the award-winning winery, Ole' Orleans Wines. Known as the "heart and soul" of the company, Kim infused the creole and cajun roots of New Orleans to create a collection of well-balanced wines that are perfect for any occasion. What started as a dream has now become one of the fastest-growing black-owned wineries in the south. Ole’ Orleans has a vast collection of wines, 12 of which have been featured on the shelves of major retailers such as Trader Joe's and Costco Wholesale. Most recently, the winery was named a 2022 Rodeo Uncorked! three-time medalist. As a New Orleans native, Kim embraces everything that is "Naturally Nawlins" and continues to show her love for the city, its people, and its rich history.

Kim Lewis is making history with her brand, Ole’ Orleans Wines. It’s a woman and minority-owned business and the first-ever winery in New Orleans. So how did Kim launch her brand and generate massive success?

Embedded in community and culture, Ole’ Orleans Wines has found a home in the hearts of local and national consumers alike. Founded in 2018, the winery stemmed from Kim’s passion to honor historic moments and historic sites in the city. For people who have migrated back to their roots in New Orleans, the city isn’t exactly what it used to be. Many venues have since disappeared, and the community yearns for those memories. So, Kim created Ole’ Orleans to kindle the nostalgia for what used to be. Now, consumers all over the US can experience the culture of the city and create new, lasting memories through their wines. 

In this episode of VINTed, Scout Driscoll sits down with Kim Lewis, Owner and Founder of the award-winning winery, Ole’ Orleans Wines. Kim shares her inspiration for starting the brand, how each wine tells a story of the city, and the importance of connecting with your consumers to create a memorable experience. You don’t want to miss a moment of this episode!