Video Visibility with Alicia

Build Your Personal Brand with LinkedIn Events

Do you want to build your brand on LinkedIn and want a quick way to do so? To build a personal brand you must be visible. Whether you do in-person networking or market your business online, your audience cannot get to know, like, and trust you without seeing you.     LinkedIn is the best place to build your brand as a Women Executive and Consultant.  LinkedIn events allow you to interview industry professionals, share your knowledge, and interact with your followers. There are two ...

Leverage These Videos on LinkedIn to Grow Your Brand

LinkedIn is encouraging its users to leverage video on the platform.   These are the videos that have worked for me and my clients. Creating these types of videos you increase your visibility and have the chance to be featured by the LinkedIn News team in the video spotlight section. I was fetured twice within 72 hours.   Which videos will you leverage on LinkedIn?   Ready to grow your brand on LinkedIn and Leverage Video? 💻//Work with Alicia: Book Your One Hour with Alicia:: V...

It's time for A Pause

It's time to pause the podcast. Don't fret, all of Alicia's content will now be hosted on her Youtube channel and on her Video Visibility with Alicia Live Marketing Show on LinkedIn. Connect with Alicia on LinkedIn at https://www.linkedin.com/in/aliciahendersonbiz Subscribe to her YouTube Channel: Video Visibility with Alicia Youtube Channel New content will be posted weekly. //Work with Alicia:  Book Your One Hour with Alicia:: Video Strategy Session https://aliciahenderson.biz/...

3 ways video helps your website sell for you

Do you want to get more sales from your website but you’re not sure how? You thought of posting weekly videos but you’re not sure how your videos can get more sales into your business.   Using your Videos to sell for your business is a smart idea.   3 ways video helps your website sell for you | Episode 15   Your videos aren’t just a great way to connect with your audience and have weekly content.  The videos on your website help your audience get to know you more and help your a...

Why Imposter Syndrome is Keeping You Invisible on Video

Use Your Videos to Get Speaking Engagements

Did you make a vow that you would book more speaking engagements this year but you’re not sure how to put yourself out there to get them? Especially since the pandemic has thrown us all online.   Well, your videos can help you get more speaking engagements so that you can increase your brand, get more clients and gain more visibility.   Your videos do a lot more for you than just regular weekly content.   Your videos showcase your expertise, share your personality with your audie...

Why Every Website Needs Video

Did you know that video on your website is often the final deciding factor for prospects when going through the buying process? Yes, video can shorten up your audience's client journey.   Why Every Website Needs Video | Episode 12   Believe it or not, when you add video to your website, you help shorten down the prospect to buyer journey for your business.  How does this happen? It happens by uploading regular videos to your website plus having other forms of videos on different page...

How to Get Viewers for Your Videos

Have you gone live video or published a video and noticed your views were done?  No one showed up for your live video. No one has watched your video posted on Youtube.    It seems like your efforts to get your audience to watch your videos have stalled.  If you have that it’s okay. With just a few tweaks you can get more viewers on your videos.   How to get Viewers for your videos | Episode 11   It takes time to cultivate your audience but there are things that you can do to crea...

How to Attract the Right Audience with Video

Have you ever got on a discovery or sales call with someone with you and the conversation was going well but then took a turn downhill because they didn’t know what you do and who you do it for?   Well, you’re not alone. This happens to MANY service providers.   Episode 10| How to Attract the Right Audience with Video   To avoid that dreadful feeling that you’ve wasted your time on a call with someone that isn’t an ideal client, video can help clear the confusion.  When you use v...

Leveraging LinkedIn Video

Are you an active LinkedIn user and you want to start showing up on the platform by leveraging video? You know video denominates on any platform.   LinkedIn Video may be new to some users but video has been around for a while on LinkedIn. LinkedIn video is an underused tool that most people in your industry aren’t using. This is a shame because you can grow your brand and business quickly while using it.   So in this week’s episode of the Video Visibility with Alicia podcast, I’m shari...

My Video Predictions for 2022

TikTok, Reels, Live Video have all become the norms of what we’ve seen lately on social media for marketing businesses.   With video dominating and holding the viewer’s attention it’s safe to say that video remains dominant in 2022.  However, we may see new things in store for video.   Episode 8 | My Video Predictions for 2022   In the last 3 to 5 years video has changed the way society spends its time on social media.  Video has also changed the way business owners market their ...

What You Need for Your Video Strategy in 2022

So you’ve decided this will be the year that you start leveraging video so that you can get more clients.  You want to make sure you’re creating memorable content that positions you as the expert and go-to service provider.   Before you get started and hit record there are a few things that you need to know before you start.    What You Need for Your Videos in 2022   Over the last two years, video has taken over social media.  ALL of the platforms have prioritized video because t...

Increase Holiday Sales with Video

The holiday season is the perfect time to add more profit to your bottom line.     You may have a Black Friday, Cyber Monday, or several holiday promotions throughout the holiday season and you want to make sure you get as many eyes on your offers as possible.   But how can you increase your sales and get more visibility during the holiday season?   The videos are to give your offer the visibility it deserves. That you deserve.   The videos will put a face to the services, pr...

How to brand Yourself with Your Videos

Do you want to be remembered for what you do? Do you want for people to refer business to you because they know your story and who you help?   Well, this happens when you brand yourself with video.   Standing out from your peers in your industry can be done by standing out by doing how others aren’t.   In this week's episode, we chat about how to identify your brand voice, what sharing stories can do for your business and how your unique selling point sets you apart from your com...

How to pick the right form of Video for Your Business

Have you found that video can be overwhelming and you’re not sure what form of videos you should be recording?   There’s TikTok’s, IG Reels, Facebook Live, ANy type of Live Video, Instagram Tv’s…. The list goes on.   With a long list of different types of videos to record, it can be confusing and you’re tired of not having clarity on what type of videos to record.   In this episode, we chat about what type of videos you should be creating. We also chat about the difference betwee...

How to Get Comfortable on Camera

In a world where building your brand means showing your face, it’s not always easy to show up on camera.   You may have days where you don’t feel confident. You don’t know what to say, question if anyone wants to hear what you have to say and you’re worried about how you’ll look on camera.   I know it can be scary for you to show up on camera when you lack confidence but not to worry you know I’ve got all the things to help you feel relaxed, ready, and comfortable to record your vide...

Why Your Business Needs to Leverage Video

If you noticed over the last year video has taken over the business marketing streets. On social media and email, you can’t not notice what people are doing.   Video marketing isn’t new. In fact, it’s the fastest way to increase your visibility so that you can get known for what you do.   Have you wondered how to get started leveraging video marketing for your business? In this episode, I’m sharing with you the amazing results you can get from using video to grow your business.   ...

It's Time to Change

Welcome to the Video Visibility with Alicia Podcast.   Hey y’all, yes the name of my podcast has changed.   The Empirenista Business Success Podcast name has been changed.   In this episode, I share why I changed the name, where I am going in my business, and who I am now serving.   I hope that you’re excited about this new direction and that you stick around as a listener.   Here’s to increasing our visibility with video.

Breaking Down the IG Video Update - Ep #36

Did you hear that Instagram is no longer a photo-sharing app? It’s been a huge buzz lately.   Users believe you can no longer share photos and that you can only post video on Instagram.   I’m here to tell you that’s absolutely not true.   In this episode I break it all down for you and give you a few tips on what you can do to incorporate video into your social media strategy. Thanks for listening!    Let me know what you think of this episode. Feel free to DM me on Instagram  @...

How to Use Live Video Insights - Ep #35

Live Video Insights are a great tool to use to get to know your audience. Majority of the platforms have Livestream insights that give you all the information you need to know about your audience.   Facebook, Instagram, and Linkedin all allow you to go live to chat with your audience.  Why not get to know them through insights.   Social media examiner has a lot of articles in regards to Live Video    How to Analyze Facebook Live Video: A Marketing Tutorial     The insights yo...

How to Come Up With Content Ideas for Your Live Vides - Ep #34

Ever worry about running out of content for your live videos? You’ve come up with some ideas but you’re dreading your next live video because you think you’ve talked about it all.  Well, there are 3 ways that you can come up with more content ideas for your live videos and they don’t require a ton of work.   Live Video | How to Come Up with Content Ideas for Your Live Videos   The goal of creating content for your live videos isn’t to reinvent the wheel.  You don’t need 52 weeks of n...

The 9 Lessons I Learned in 12 Years of Business - EP #33

Over the last 12 years, I have learned so many things in my business. I condensed a few of these lessons into less than 10 and we’re chatting about this in this episode of the Empirenista Business Success Podcast. What was your biggest takeaway from this episode I’ve learned since 2009? Share with me in the comments below or by sending me a DM on Instagram. Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don’t forget to screenshot your ...

How to Handle Unhappy Client Situations - Ep 32

We all love having ideal clients that sing our praises and refer business to us but what happens when there’s an issue with a client and it results with them being unhappy.  Brand Reputation | How to Handle Unhappy Client Situations It’s easy to talk about all of the good things that happen when we work with clients.  Clients that are satisfied with our services  refer others to us, and provide great testimonials which help others make the decision to work with us.  However, what happens...

How to Not Be the Bottleneck of Your Business - Ep #31

Do you know that you could be the reason why your business isn’t as far as you’d like it to be?   I know, you don’t want to hear this but it’s time for a truth moment and keep it real with yourself about your business operations.   Let me ask you a few questions: Are you working 80 hours a week in your business but not seeing the results you want? Are you holding down progress on projects and deadlines within your business because of work you can’t get down?     Could your busi...

Tell Your Brand Story with a Photoshoot - Ep #30

A picture can say a lot without words. That’s what your brand's photos do for you. Photoshoots are fun but they do more than just show your face. With your branded photos you’re telling a story and sharing your brands messaging. Photoshoots enhance your brand's image. A photoshoot is more than pretty pictures and posing.  In this episode I share how to incorporate your personality and style in your photos, why brand photos are important and how to have a brand photoshoot that doesn’t m...

How to Pick a Theme or Word for Your Year - EP #29

Do you pick a word or theme for your year? Having a theme or word of the year can help you reach your goals and what you have made commitments to. In this episode, I share how you can pick your theme or word for 2021.  I also share what words I picked and why. Tune in and after listening don’t forget to share with me if you picked a word or theme for the year. Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don’t forget to screensho...

How to Conquer Your Fears Around Showing Up on Camera - Ep #28

Camera confidence is one of the biggest obstacles that many women say keeps them from showing up on live video and on camera.   There are several fears that contribute to having camera fears: Imposter Syndrome Fear of tech Fear of other people's opinions Fear of messing up    These fears listed can be worked on so that they don’t become a hindrance to accomplishing your goals of showing up on camera for your live videos.   Can you relate to the fears that I mentioned in t...

How to Attract high-end Clients with Live Video - Ep #27

As we know, live video isn’t going anywhere. When you use live video within your business you have more chances to reach a broader audience.     Using Live video as a high-end lead magnet for your business will increase your launches and grow your audience.   In this episode, I share how to incorporate live video into your high-ticket sales strategy.   Highlights:   3 strategic times to use Live Video throughout your marketing strategy Thanks for listening!    Let me kno...

Must Have Tech Tools for Live Video - EP #26

I get asked often by clients and followers what tools I use for my live videos.  So for this episode, I’ve compiled all the tools that I use to help me show up confidently and prepared for my live videos.   As with everything, there are tools and equipment that you can use for your live videos that will have you showing up prepared and ready to attract high-ticket clients.   You can get all of the links mentioned in this episode by going to http://www.aliciahenderson.biz/LivestreamS...

Deciding Between Live Videos versus Recorded Video - EP #25

What’s the difference between the recorded video and live video? How do you know which one will be the best one for you to use?   In this episode, I explore the pros and cons of recorded video and live video.   You’ll hear why each one is unique.   Both options build your audience, position you as the go-to person for what you do.   Neither option is for someone who will procrastinate or make excuses about why they can’t do something. Let me know what you think of this epi...

How to Get Visible with Live Video - EP #24

Live Video has been the most popular and fastest way to grow your visibility on social media.  It all started with Periscope and over the years Facebook has been the leading platform to go live on.   However, other platforms such as Linkedin and Instagram have added live video to their platforms.   In this episode I’ll discuss how you can use live video to get more visibility.   Live video is one of my favorite topics.   Thanks for listening!    Let me know what you think...

How Video Can Jumpstart Your Visibility - EP #23

Video is the hottest thing right now on all of the social media platforms. In today’s episode we’re going to chat about  how you can use video to build your authority as a business Owner.   Video is one of the fastest ways to grow your audience. Video can be used in many ways.  You can use video to educate your audience, build a relationship and spread your message.     There are several ways to use video and in this episod I’m sharing how to use video as a marketing strategy.   ...

How Blogging Can Jumpstart Your Visibility - EP #22

Are you ready to grow your authority and market your business with blogging?  Blogging is a great start to get seen and get visible.     Contrary to what’s being taught today, blogging isn’t dead.   In this episode, I will discuss how you get started with blogging and how to use it as a marketing tool to market your business and build your audience and authority.   Do you currently have a blog for your business? If so, how often are you blogging and how has it helped you get visi...

How to Grow Your Visibility with Podcasts - Ep #21

Have you ever thought about starting a podcast to incorporate into your marketing strategy?  Or have you wanted to be featured on podcasts to get more visibility and utilize someone else’s platform to grow your audience? Podcasting is one of the hottest ways to grow your audience and authority and this episode I’m going to talk about how and why you should incorporate podcasting into your business.   Podcasts are the new webinar in away. You get information, you get to know a person, learn...

The September Focus Method 10x Your Biz - Ep #20

It’s hard to not focus on a million and one things right now during this season. All the things are going on right now.  There’s COVID, social injustice, distance learning, and our businesses. I deemed September as the month of FOCUS.  IF you have a plan in place it’s easier for me to move my business forward and staying on task to meet my goals and book my business out.  So I decided that for me and my community that September is the month of FOCUS.  Getting back on track or staying o...

How to Network on Social Media: Facebook - EP #19

Facebook is a great platform to network, build relationships, and book clients. Networking is important because it allows you to get to know people who you can support and who can support you in business. Networking is beneficial for both you and the other person because there is an ultimate goal that you both are working towards.  Since Facebook is a social networking platform it’s easy to want to connect with everyone.   When you’re networking on Facebook you can be doing it right an...

How to Use Social Media to Get Visible and Attract Clients - Ep #18

Episode Sponsored by: Get Seen, Get Known Visibility Audit.  To invest in the get seen get known audit head on over to  URL: http://www.aliciahenderson.biz/visibility-audit/ & don’t delay.  Get seen and known as the go-to for your services.  Social media is to get social and visible.  It’s a great way for you to build your authority and credibility. Builds know, like, and trust which = investment. Using social media to get visible is one of the easiest things you can do for your bu...

Addressing the Lack of Diversity in Business - Ep #17

In this episode, I address the lack of diversity in business.  This episode has been a long time coming and needed to be addressed especially with the current climate that we are in.   There’s a lack of diversity in business overall.  As a Black woman, for me, it feels that there is never a seat at the table for us.  We are often overlooked and left out of things.  It feels as we are shouting to be included and heard and it always comes across as us being angry or bitter.   In this e...

Don't be Afraid of Selling During a Pandemic Bonus Ep 04

There’s some bad advice going around the online space that small businesses and entrepreneurs shouldn’t be selling at this time.  That we should be quiet and not offer our services, courses and programs because people are struggling and that they don’t have any money. This narrative is completely false.  People buy what they need, they see value in and at the moment what entertains them. In times of Pandemic you want to know what your audience needs and adjust your business accordingly b...

Why Your Business Shouldn’t Pivot During a Pandemic Bonus Ep 03

Pivot.. pivot.. pivot.. Is now the right time to pivot in your business and should you be doing so?  Every guru right now is telling you how you need to pivot in your business.  This isn’t bad advice, and for some businesses it is a good idea but for your business it may not be the right thing to do. In this episode we chat about the hot topic word "pivoting" during this Rona mess and if and when you should pivot.  Just because the gurus are saying that you should pivot doesn't mean th...

Don't Bank on Social Media -Ep16

When you stared your business the first thing you wanted to do was tell everyone on social media.  You tell your friends and family to “Like Our Page” or to “Follow us”. You shout from the rooftops about your business on social media because you’re so excited. You get leads, you get clients and then all of the sudden Facebook and Instagram start acting weird.  You can’t refresh your page, your posts are showing and you keep seeing the same posts. You text your friends and you find out Both...

How to Work at Home with Kids During the Covid-19 Pandemic Bonus Ep 02

Over the last 14 days, it hasn’t been business as usual for many of us who work at home with kids.  Some of us haven’t worked at home with kids for a while because they’ve been going for day. Now we’ve had this unexpected interruption.    My kids have been out of school for a week and if you're like me and you have never home schooled or home educated you find yourself in the midst of juggling all of the household, business role, mom and now teacher roles into one.  Times are uncertain, ho...

The Lessons of 2019

2020 is here and I’m excited to see the growth I’ll have this year.  Before I plan, launch or create new programs, I like to do an audit review of the previous year so that I make sure I don’t repeat the same mistakes or have the same problems I had the year before. In 2019 I had life-changing events that took place and because of the events I had to reevaluate my business, what I wanted from it and how I can operate at the fullest potential that I can as a Powerhouse CEO. In this episod...

How to Establish and Grow Your Authority Platform -- #15

Ever wonder how your competitors or peers get seen and known as the go-to in your industry?  When someone is looking for what you do and they’re getting tagged in all of the posts instead of you and you’re wondering how to gain that credibility. Building your authority online doesn’t require a 10 step program. In fact, with the right strategy, you can do this consistently be seen as the leader and go-to service provider.   In this episode, I’ll show you how to build and grow your authori...

Jumpstart Your Visibility to Grow Your Biz -- #14

Over the years the one thing that has remained constant in my business and in the businesses of my clients is our level of visibility.  When I first started my medical billing company business in 2009, I didn’t know the first thing about marketing. I did know that I needed to be in front of my target audience daily. I googled “how to market your business” every day for 3 months.  I found some good stuff and some terrible advice, but the constant advice was that you need to be seen by your ...

How to Operate and Survive the Summer with Kids at Home -- #13

Summer vacation is here and your house is full of kids, noise and you have work to do for clients. Contrary to popular belief, during the Summer you can keep the kids entertained, be as productive as possible and hit your goals. In this episode, I share some quick tips to structure your day to do just that. Take a listen to how you can survive the Summer months while your kids are at home. Don't forget to share this episode with a fellow Biz Mom Entrepreneur. Visit http://www.aliciahender...

How to Avoid Burnout in Your Business -- #012

Did you know that the grind, the hustle, the marketing, the sales, all the things in your business can lead to burnout really quickly? Getting burned out is the last thing you want to happen. Take a listen and find out the steps you can take to avoid burnout. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: Experiencing burnout How to recognize the signs that you’re about to be burnt out How to ...

Planning Your Successful 2019 -- #011

Happy 2019 Empirenistas! Are you ready to plan for a successful year? I am super excited for all that we have in store this year and I can’t wait to tell you all about it! It’s definitely going to be an amazing year for all of us Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: Speaking things into existence and putting in the work to make things happen Tips to have a year of success My personal...

Military Influencers Conference 2018 Recap -- #010

Have you ever wondered what it’s like to be a military spouse? Well, let me give you a glimpse of it as I share what it’s like to be part of the military community and my experience at the Military Influencers Conference 2018. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: My experience at the Military Influencers Conference 2018 What it’s like to be a military spouse and an entrepreneur, and ho...

Crushing Back-to-School Like a Boss -- #09

How do you feel about back-to-school time? I don’t know about you, but I love it! However, it can also be stressful. If you’re a mompreneur like me, the back-to-school grind can indeed take a toll on your business. Find out how can you conquer back-to-school time for both your family and your business. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: How back-to-school time can affect your business ...