Brett Kuehn is a sports and human performance enthusiast, athlete, and mentor to Team VertiMax. He is a USMC veteran and business development professional at VertiMax. Brett’s passion is to help others achieve their goals whether they are an athlete looking to improve their speed, agility, and verticals; a coach looking to help their athletes gain an edge, or a sports performance owner or trainer seeking new ways to increase their business.

 

Brett shares some of the best strategies to grow your athletic and gym facility. If you’re struggling to get in new blood, Brett emphasizes the importance of going outside of your gym and attracting people from your community. Remember, it’s important to narrow down your focus on the type of client that you enjoy working with and then getting relentless in the pursuit of that type of person. 

 

Key Takeaways:

[1:20] You gotta grow outside of your facility. Connect with your community and go where the people are at.  

[2:30] Offers a free training to get people excited and familiar with what you’re doing. 

[3:30] Speak to your current clients and see if there are any commonalities in their likes and interests. 

[4:20] If you try to please everybody, you’ll end up pleasing no one. 

[5:20] Everything you get is what you put into. If you host one free session every month, you’ll be able to connect with new people in your community. 

[7:45] Word of mouth can make or break you. Happy clients are vital to your success. 

 

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Tweetables:

“Growing outside of your walls kinda leads unto getting involved with the community."

 

"You always want to connect with your current clientele and find out who you really want to coach and who you really want to tailor to."