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Content / Communication
UXLx: User Experience Lisbon
English - March 20, 2012 14:41 - 39 minutes - 290 MB Video - ★★★★★ - 3 ratingsEducation Technology usability interaction design information architecture user experience web design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Critical Thinking Skills for UX Designers (or Anyone, Really!)
Next Episode: Cage Match: Mobile Web vs. Native App
Speaker: Kristina Halvorson
The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce.
How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides.