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Cage Match: Mobile Web vs. Native App
UXLx: User Experience Lisbon
English - April 18, 2012 12:43 - 45 minutes - 333 MB Video - ★★★★★ - 3 ratingsEducation Technology usability interaction design information architecture user experience web design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Content / Communication
Next Episode: Squandering the Cognitive Surplus
Speaker: Josh Clark
Get ready to rumble with this mobile battle royale: native app vs mobile web. Your referee Josh Clark pits the polish of native apps versus the accessibility of the web to help you choose the right platform for your app and audience. It's a decision that hinges not only on tech specs or audience reach, but also on subtle cultural differences, user needs, and audience personalities. (Hold onto your seats, folks, the winner of this prize fight may surprise you.)