398: How to sell anything to anyone

Why do you want your business to fail?
You're going to say to me, "No! I want to succeed." But if you're still not mastering your sales skills, you will soon have to close your doors.
Here's a simple 4 step process you can start with.
First off, come up with a series of probing questions to understand the real problems and needs of your prospect. Some of these questions may be a bit uncomfortable but guess what... no one said it was going to be easy.
When you have a clear picture of what the problem is and what's going to happen if your prospect doesn't solve it, it's time to find the right angle to show your solution.
Every prospect will need a different explanation of why your solution is a perfect match for them. You don't expect to open all doors with the same key, so don't expect to sell everyone with the same pitch.
Once they understand your solution, show them how the solution will make the entire situation better. Don't be afraid to talk about feelings and emotions, as that's exactly what people use to make decisions.