UN 142 - Michael Schein.
Up Next with Gabriella Mirabelli
English - December 03, 2020 08:00 - 31 minutes - 43.8 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Michael Schein. Harnessing Hype.
Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is coming out with McGraw Hill on January 12.
In this episode Gabriella and Michael discuss hype and how anyone can harness its power.