UN 140 - Daniel Johansson
Up Next with Gabriella Mirabelli
English - November 05, 2020 09:00 - 28 minutes - 39.8 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Daniel Johansson. Predicting Hits … Before They Hit.
Next Episode: MaryLeigh Bliss & YPulse. Car Culture & COVID.
People often like to think that art and music are things that are distinctly human, personal and ultimately, not predictable. We don’t like thinking that a machine knows us better than we know ourselves or that our own tastes are something that can be boiled and predicted.
FuturePulse is working to create a technology platform that does just that. It’s a EU backed project that’s working to accurately predict trends on social media and streaming platforms.
Our Guest, Daniel Johansson, is a researcher and analyst at the Linnaeus University in Sweden as well as at the Spotify-backed company Soundtrack Your Brand. In our interview we talk to him about FuturePulse and what it takes to predict a hit before it happens.