MaryLeigh Bliss & YPulse. Car Culture & COVID.
Up Next with Gabriella Mirabelli
English - November 12, 2020 03:05 - 27 minutes - 38.1 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
One of the behavioral changes that happened as a result of COVID was the loss of the commute. People certainly complained about their commutes before COVID, but are they happy now that it’s gone? Does...
The post MaryLeigh Bliss & YPulse. Car Culture & COVID. appeared first on Up Next.
One of the behavioral changes that happened as a result of COVID was the loss of the commute. People certainly complained about their commutes before COVID, but are they happy now that it’s gone? Does an absence from bumper-to-bumper traffic make our hearts grow fonder for the road (open or otherwise)?
The answers to these questions might just surprise you.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about transportation & car ownership.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us.
Topics include:
How young consumers feel about no longer needing to commute.
Before COVID ride sharing was up, how people are feeling about ride sharing now … and why.
Why young consumers still want to buy cars, even when they aren’t driving them.
The features that young consumers care about when they are thinking about buying cars.
What different demographics find desirable in a car.
What other brands should be leaning into, based upon what we’ve learned by expanding our understanding of consumer attitudes about their cars.
As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
To access the full report, click here.
Learn more about MaryLeigh and YPulse:
MaryLeigh Bliss
YPulse
Related Consumer Research pages:
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
The post MaryLeigh Bliss & YPulse. Car Culture & COVID. appeared first on Up Next.