Unscalable
79 episodes - English - Latest episode: 11 months ago - ★★★★★ - 2 ratingsWe live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today.
www.unscalable.me
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Episodes
How to Scale Your Business on a Tiny Marketing Budget with Sarah Noel Block
May 24, 2023 11:30 - 32 minutes - 22 MBSarah Noel Block is the founder of Tiny Marketing and believes that you don’t need a big team to have effective marketing. If you have the right marketing strategy, even TINY teams can have great results. And she’s proven this over the last 7 years by stepping in to help small B2B companies grow with less. In this episode, we talk about: * How to grow an audience when you're starting at zero * The big marketing mistakes you’re probably making * What an effective marketing system looks li...
How Vista Social Are Disrupting a Crowded Market with AI and Rapid Innovation
May 04, 2023 19:30 - 27 minutes - 25.4 MBBrittany Garlin and Alexus Brittain are both on the Marketing Team at Vista Social. Brittany is the Head Of Marketing and Alexus heads up Social Media. Vista Social is a social media management platform, similar to Sendible that seemingly came out of nowhere in the last year and now has over 1.4 million social profiles under management. In this episode, we talk about: * How Vista Social got started * How they leveraged community to boost their growth * How they position themselves in an ...
Using Personal Video To Acquire Clients on LinkedIn with Jonathan Swead
April 24, 2023 13:15 - 27 minutes - 25.1 MBJonathan Swead is the founder of EVD Analytics. In this episode, we chat about the key sales and marketing analytics that your business should be tracking. We also talk about how Jonathan is using video to acquire new clients. And of course, we touch on AI and how it’s likely to affect SEO in the next few years. 🎧 Listen on Spotify, Apple, or search “Unscalable” in your podcast app. Links mentioned on the show * EVD Analytics * Jonathan’s LinkedIn profile * Gavin’s LinkedIn profile Th...
How to Write and Publish a Children's Book with Martine Hammar
March 09, 2023 11:30 - 42 minutes - 29.4 MBMy wife, Martine Hammar joins me on the pod for a special episode. She has recently published a children’s book and I chatted to her about the process. In this episode, Martine talks about: * What inspired her to write a children’s book. * What message she hopes to convey through her book. * Why she decided to self-publish. * The process of writing a book, from idea to bookstores. * The challenges she faced during the process and how to avoid them. * Resources you can use to write yo...
Unlocking 10X Growth with Tim Bennetto's DM Formula
February 23, 2023 14:20 - 27 minutes - 25.2 MBTim Bennetto is a software developer and indie hacker. He’s the founder of a social media scheduling platform called Pallyy with over 24,000 users and 700 paying customers. In this episode, Tim talks about: * How DMs helped Pallyy grow by 10X after 2 years. * His approach to acquiring new customers. * The importance of knowing your customers, not just listening to them. * Why you don’t need a unique idea to start a business. * How staying small he helped him grow Pallyy. 🎧 Listen on...
How Asynchronous Webinars Can Accelerate Your Growth with Melissa Kwan
February 09, 2023 16:00 - 42 minutes - 19.4 MBMelissa is the Cofounder and CEO of eWebinar, an automated webinar solution that helps customer success teams deliver personalized training and onboarding at scale. Melissa has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. In this episode, Melissa talks about: The lessons she learned from her last company, Spacio, that she's bringing with her to eWebinar. Buildin...
How Jeremy Moser Boosted Monday.com's Traffic by 1,570%
January 26, 2023 16:00 - 31 minutes - 14.4 MBJeremy Moser is an entrepreneur and CEO of uSERP, a 35+ person SEO firm serving high-growth technology companies like Monday.com, Robinhood, and more. In this episode, Jeremy talks about: How he went about getting case studies for uSERP in the early days. How his agency increased Monday.com's traffic by 1,570% with SEO. The new marketing trends he's most excited about. How SEO and short-form video works together. Links mentioned on the show uSERP Jeremy’s Twitter profile Gavin’s Lin...
How to Use AI to Boost Your Social Media Engagement with Kate Bradley Chernis
January 13, 2023 14:30 - 45 minutes - 20.8 MBKate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. In this episode, Kate talks about: How Lately uses AI to help customers produce content. How she helped Gary Vee get a 12000% increase in engagement. How Lately achieves a 98% sales conversion rate. What she w...
How to Use AI to Scale Your Social Media Engagement with Kate Bradley Chernis
January 10, 2023 16:00 - 45 minutes - 20.8 MBKate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. In this episode, Kate talks about: How Lately uses AI to help customers produce content. How she helped Gary Vee get a 12000% increase in engagement. How Lately achieves a 98% sales conversion rate. What she w...
How Smaller Companies Can Make Their Unique Presence Felt with Tobias Günther
July 14, 2022 16:00 - 30 minutes - 14.1 MBTobias Günther has been an entrepreneur and a CEO for almost 20 years. He started 4 companies, including Tower, a Git Desktop Client with over 100,000 customers, that he sold in 2021. He is now focused on the human side of business and how we can make our work lives not only successful, but also sustainable and meaningful. In this episode, Tobias talks about: Where the idea for Tower came from and why he decided to sell The benefits of selling your company through a broker vs going direc...
How White Labelling Can Accelerate Your Startup's Growth with Shaun Clark
June 08, 2022 14:00 - 25 minutes - 17.6 MBShaun Clark is the Co-founder and CEO of HighLevel, a full suite of white label software solutions and services for agencies and marketers. In this episode, Shaun talks about: The pros and cons of white labelling your product The impact white labelling has had on High Level's success Advice for other SaaS founders considering white labelling their products The challenges of white labelling and how to overcome them Connect with Shaun LinkedIn Connect with Gavin LinkedIn Links menti...
How to 2x Your Organic Traffic Using Opportunity Keywords with Farzad Rashidi
May 20, 2022 15:00 - 37 minutes - 17.3 MBFarzad Rashidi is the lead innovator at Respona. Respona is the all-in-one digital PR and link building software which combines personalization with productivity. Farzad was also the first marketing hire at Visme, where he helped the company gain over 12 million users. In this episode, Farzad goes deep into SEO strategies and talks about: How to determine whether SEO is the right acquisition channel for you How to discover “opportunity” keywords for SEO using the "Farzad formula" How to ...
How to Construct a Culture for Sustainable Growth with Kelly Cardenas
April 07, 2022 11:00 - 26 minutes - 18.5 MBKelly Cardenas is a Forbes contributor, Author, Podcaster, Founder-CEO of a National multi-million dollar brand, and a cultural efficiency Coach. Kelly is the go to when it comes to cultivating a culture that will bring sustained success to your business. In this episode, Kelly talks about: Cultural efficiency and how to measure it How to bring true happiness to your teams How to hire for the right cultural fit Where to begin when it comes to revamping your culture How to develop sys...
Announcing Storyprompt (and how to skip the early access queue)
March 01, 2022 16:00 - 7 minutes - 4.91 MBIf you follow me on LinkedIn, or you subscribe to my newsletter, you’ll know that a few weeks ago, I announced my new startup, Storyprompt. In this episode, I talk about: My approach to announcing Storyprompt Why I underestimated the response Why it's getting harder to attract new customers to your business How to use storytelling to capture your customers' attention Trust-based marketing and how it works How to produce high-converting content at a low cost How to bypass the Storyp...
Announcing StoryPrompt (and how to skip the early access queue)
March 01, 2022 16:00 - 7 minutes - 4.87 MBIf you follow me on LinkedIn, or you subscribe to my newsletter, you’ll know that a few weeks ago, I announced my new startup, StoryPrompt. In this episode, I talk about: My approach to announcing StoryPrompt Why I underestimated the response Why it's getting harder to attract new customers to your business How to use storytelling to capture your customers' attention Trust-based marketing and how it works How to produce high-converting content at a low cost How to bypass the StoryP...
How to Humanize Your Brand & Attract Customers Using Video with Rob Balasabas
January 17, 2022 10:00 - 25 minutes - 17.6 MBRob Balasabas is the Head of Partnerships at Uscreen. Rob was previously at TubeBuddy and is well known for his expertise in video marketing. In this episode, Rob talks about: How your business can stand out in a crowded space using video Why video is the best vehicle to connect with your customers How to get comfortable on video The storytelling formula that "just works" on video Plus, Rob shares his process for coming up with new video ideas every week. -- Connect with Rob on Lin...
How to Achieve Explosive Growth Using DMs with Uyi Abraham
January 10, 2022 17:00 - 20 minutes - 13.8 MBUyi Abraham is the founder of Vonza.com. Vonza is an all-in-one marketing platform for small businesses. In this episode, Uyi talks about: How he's ensuring that his bootstrapped startup keeps up with Hubspot The most successful thing he did to propel Vonza forward How your businesses can sell without selling and cut through the noise Plus, Uyi shares the unscalable tactic he used to achieve a $10 million valuation as a bootstrapped company – in just 15 months. -- Connect with Uyi o...
The Story of Sendible's Unsung Hero with Martine Hammar
November 29, 2021 09:00 - 32 minutes - 14.7 MBSendible nearly didn't happen. After accidentally giving away 10% of the business for $0, I lost motivation and started working on something else. But my wife, Martine, gave me the courage I needed to buy back my company and keep going. Like so many founders' wives, she stood by her husband's side and made numerous sacrifices that allowed me to pursue my dreams. This is her story. In this episode, I chat to Martine about: The sacrifices she had to make as my wife The moment I told he...
The Unsplash Growth Hack No-one Knows About with Tim Schmidbauer
November 15, 2021 11:00 - 32 minutes - 14.7 MBTim Schmidbauer is the founder of Inlytics, a LinkedIn Analytics tool for personal profiles. Tim has a background in growth hacking and before founding Inlytics, he was helping companies find innovative, new ways to attract more customers. In this episode, we get tactical about: How Tim was able to generate millions of impressions on Unsplash The exact steps you need to take to generate brand awareness using Unsplash How non-photographers can take good photos that do well on Unsplash ...
The Hard Lessons This Startup Founder Learned From Failure with Mike Quinn
October 27, 2021 15:00 - 33 minutes - 15.4 MBMike Quinn is a co-founder and CEO of Boost, with a mission to power the growth of Africa's 100 million informal retail entrepreneurs. Prior to Boost, Mike was a co-founder and CEO of Zoona, one of Africa's earliest fintechs. In this episode, Mike talks about: How to avoid the same hurdles and failures he suffered while building Zoona Why he left Canada to build an ambitious startup in Africa in the first place The failure that taught him the most about entrepreneurship How first ti...
How to Scale a B2B Business with Oktopost CEO, Daniel Kushner
October 18, 2021 09:00 - 40 minutes - 18.4 MBDaniel is a serial entrepreneur, B2B marketing expert and is co-founder and CEO of Oktopost, a social media platform designed for B2B companies. Oktopost recently raised $20M in growth equity. In this episode, Daniel talks about: How he validated that positioning his company for B2B organisations would pay off His most effective channel for acquiring B2B customers How businesses can use employee advocacy to amplify their marketing efforts How an unscalable mindset helped to grow Oktop...
How To Scale A B2B Business with Oktopost CEO, Daniel Kushner
October 18, 2021 09:00 - 40 minutes - 27.6 MBDaniel is a serial entrepreneur, B2B marketing expert and is co-founder and CEO of Oktopost, a social media platform designed for B2B companies. Oktopost recently raised $20M in growth equity. In this episode, Daniel talks about: How he validated that positioning his company for B2B organisations would pay off His most effective channel for acquiring B2B customers How businesses can use employee advocacy to amplify their marketing efforts How an unscalable mindset helped to grow Oktop...
How To Get Your Startup Off The Ground with Lee Gladish
September 30, 2021 09:00 - 39 minutes - 18.3 MBLee Gladish is a serial entrepreneur and co-founder of Airborneapp and Reply. His latest company, Airborne, was recently acquired by Demand Science in July 2021. In this episode, we geek out on all things entrepreneurship and startups. So, if you're thinking of starting a business, or you're about to launch one, then this episode is for you. In this episode, Lee talks about: How to overcome the fear of launching your product How to decide on a target market and why it's important to pi...
When Is The Right Time To Start Marketing Your Startup with Lee Gladish
September 30, 2021 09:00 - 39 minutes - 27.4 MBLee Gladish is a serial entrepreneur and co-founder of Airborneapp and Reply. His latest company, Airborne, was recently acquired by Demand Science in July 2021. In this episode, we geek out on all things entrepreneurship and startups. So, if you're thinking of starting a business, or you're about to launch one, then this episode is for you. In this episode, Lee talks about: How to overcome the fear of launching your product How to decide on a target market and why it's important to pi...
When Should You Start Marketing Your Startup with Lee Gladish
September 30, 2021 09:00 - 39 minutes - 27.4 MBLee Gladish is a serial entrepreneur and co-founder of Airborneapp and Reply. His latest company, Airborne, was recently acquired by Demand Science in July 2021. In this episode, we geek out on all things entrepreneurship and startups. So, if you're thinking of starting a business, or you're about to launch one, then this episode is for you. In this episode, Lee talks about: How to overcome the fear of launching your product How to decide on a target market and why it's important to pi...
When To Pivot Your Business with Hiten Shah
September 17, 2021 13:00 - 50 minutes - 23 MBHiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira. In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira. In this episode, Hiten talks about: How he realised he needed to pivot the company Why he decided to rename the business after the pivot What he might've done differently early on to avoid the need to pivot The different types of pivots a company go...
How Generosity Can Fuel Your Company’s Growth with TubeBuddy's Phil Starkovich
September 02, 2021 11:00 - 25 minutes - 17.6 MBPhil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers. In this episode, Phil talks about: Why he decided to start...
How Being Overly Generous Can Fuel Your Company’s Growth With Phil Starkovich
September 02, 2021 11:00 - 25 minutes - 17.6 MBPhil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers. In this episode, Phil talks about: Why he decided to start...
How TubeBuddy's Generosity Has Fuelled Their Exponential Growth With Phil Starkovich
September 02, 2021 11:00 - 25 minutes - 17.6 MBPhil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers. In this episode, Phil talks about: Why he decided to start...
Why Ignoring Your Team’s Wellbeing Will Destroy Your Company With Leora Mofsowitz
August 19, 2021 13:00 - 36 minutes - 24.9 MBAn area that's often overlooked in the workplace is wellness. We all know we need to pay attention to our employees. Yet so often, we ignore the warning signs and are surprised when we receive a letter of resignation – seemingly out of the blue. Martine spoke to Leora Mofsowitz, a Functional Medicine Health Coach, to learn how we can take better care of ourselves and our teams. In this episode, Leora talks about: How a health coach can help your business Warning signs that an employee i...
Leora Mofsowitz: Why Ignoring Your Team’s Wellbeing Will Destroy Your Company
August 19, 2021 13:00 - 36 minutes - 24.9 MBAn area that's often overlooked in the workplace is wellness. We all know we need to pay attention to our employees. Yet so often, we ignore the warning signs and are surprised when we receive a letter of resignation – seemingly out of the blue. Martine spoke to Leora Mofsowitz, a Functional Medicine Health Coach, to learn how we can take better care of ourselves and our teams. In this episode, Leora talks about: How a health coach can help your business Warning signs that an employee i...
Why Ignoring Your Team’s Wellbeing Will Destroy Your Company with Leora Mofsowitz
August 19, 2021 13:00 - 36 minutes - 16.6 MBAn area that's often overlooked in the workplace is wellness. We all know we need to pay attention to our employees. Yet so often, we ignore the warning signs and are surprised when we receive a letter of resignation – seemingly out of the blue. Martine spoke to Leora Mofsowitz, a Functional Medicine Health Coach, to learn how we can take better care of ourselves and our teams. In this episode, Leora talks about: How a health coach can help your business Warning signs that an employee i...
Why Ignoring Your Team’s Wellbeing Will Destroy Your Company w/ Leora Mofsowitz
August 19, 2021 13:00 - 36 minutes - 24.9 MBAn area that's often overlooked in the workplace is wellness. We all know we need to pay attention to our employees. Yet so often, we ignore the warning signs and are surprised when we receive a letter of resignation – seemingly out of the blue. Martine spoke to Leora Mofsowitz, a Functional Medicine Health Coach, to learn how we can take better care of ourselves and our teams. In this episode, Leora talks about: How a health coach can help your business Warning signs that an employee i...
Matt Halloran: How To Use Podcasts To Grow Your Business
August 09, 2021 23:00 - 26 minutes - 18.5 MBIf you're thinking about starting a podcast, then this episode is for you! Matt Halloran is Partner and Chief Relationship Officer at ProudMouth, where he helps clients use the power of podcasts to create an online presence where their customers and fans come to them – no ads or sales pitches needed! In this episode, Matt talks about: Why ads and sales pitches are no longer effective The benefits of starting a podcast How to use a podcast to accelerate your influence How to grow your p...
How To Start A Podcast That Makes Money With Matt Halloran
August 09, 2021 23:00 - 26 minutes - 18.5 MBIf you're thinking about starting a podcast, then this episode is for you! Matt Halloran is Partner and Chief Relationship Officer at ProudMouth, where he helps clients use the power of podcasts to create an online presence where their customers and fans come to them – no ads or sales pitches needed! In this episode, Matt talks about: Why ads and sales pitches are no longer effective The benefits of starting a podcast How to use a podcast to accelerate your influence How to grow your p...
How To Start A Podcast That Makes Money with Matt Halloran
August 09, 2021 23:00 - 26 minutes - 18.5 MBIf you're thinking about starting a podcast, then this episode is for you! Matt Halloran is Partner and Chief Relationship Officer at ProudMouth, where he helps clients use the power of podcasts to create an online presence where their customers and fans come to them – no ads or sales pitches needed! In this episode, Matt talks about: Why ads and sales pitches are no longer effective The benefits of starting a podcast How to use a podcast to accelerate your influence How to grow your p...
How Long Term Thinking Can Unlock Your Potential For Greatness with Eric Siu
July 26, 2021 23:00 - 27 minutes - 18.6 MBEric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities Whether SEO is still relevant The future of advertising How to stand out in an incredibly crowded market The marketing channels that have ...
Eric Siu: How To Use Long Term Bets To Unlock New Levels Of Greatness
July 26, 2021 23:00 - 27 minutes - 18.6 MBEric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities Whether SEO is still relevant The future of advertising How to stand out in an incredibly crowded market The marketing channels that have ...
Eric Siu: How To Achieve Long Term, Breakout Success Like Jeff Bezos & Elon Musk
July 26, 2021 23:00 - 27 minutes - 18.6 MBEric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities Whether SEO is still relevant The future of advertising How to stand out in an incredibly crowded market The marketing channels that have ...
The Advantages Of Thinking Long Term With Eric Siu
July 26, 2021 23:00 - 27 minutes - 18.6 MBEric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities Whether SEO is still relevant The future of advertising How to stand out in an incredibly crowded market The marketing channels that have ...
Why Short-Term Hacks Don't Lead To Long-Term Wins with Eric Siu
July 26, 2021 23:00 - 27 minutes - 18.6 MBEric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities Whether SEO is still relevant The future of advertising How to stand out in an incredibly crowded market The marketing channels that have ...
Why Short-Term Hacks Don't Lead To Long-Term Wins with Eric Siu
July 26, 2021 23:00 - 27 minutes - 18.6 MBEric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities Whether SEO is still relevant The future of advertising How to stand out in an incredibly crowded market The marketing channels that have ...
How To Raise Venture Capital For Your Startup With Ryan Born
July 20, 2021 23:00 - 22 minutes - 15.6 MBIn this episode, we're joined by Ryan Born, co-founder and CEO of Cloud Campaign to discuss their recent $5M Series A fundraise. Ryan talks about: Why Cloud Campaign chose to go the VC route vs remain bootstrapped How to approach a VC and how these firms typically work How to ensure you have product-market fit When you know if it's the right time to hire Why it's so hard to hire developers right now And much more! -- Connect with Ryan on Linkedin. Follow him on Twitter and Medium. ...
Ryan Born: How To Raise Venture Capital For Your Startup
July 20, 2021 23:00 - 22 minutes - 15.6 MBIn this episode, we're joined by Ryan Born, co-founder and CEO of Cloud Campaign to discuss their recent $5M Series A fundraise. Ryan talks about: Why Cloud Campaign chose to go the VC route vs remain bootstrapped How to approach a VC and how these firms typically work How to ensure you have product-market fit When you know if it's the right time to hire Why it's so hard to hire developers right now And much more! -- Connect with Ryan on Linkedin. Follow him on Twitter and Medium. ...
How To Raise Venture Capital For Your Startup with Ryan Born
July 20, 2021 23:00 - 22 minutes - 15.6 MBIn this episode, we're joined by Ryan Born, co-founder and CEO of Cloud Campaign to discuss their recent $5M Series A fundraise. Ryan talks about: Why Cloud Campaign chose to go the VC route vs remain bootstrapped How to approach a VC and how these firms typically work How to ensure you have product-market fit When you know if it's the right time to hire Why it's so hard to hire developers right now And much more! -- Connect with Ryan on Linkedin. Follow him on Twitter and Medium. ...
How To Work With Your Spouse & Not Ruin Your Marriage In The Process
July 15, 2021 08:00 - 19 minutes - 13.2 MBGavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company. In this episode, recorded prior to Sendible's acquisition, we talk about: Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a ...
Bonus: How to work with your spouse (and not bite each other's heads off)
July 15, 2021 08:00 - 19 minutes - 13.2 MBGavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company. In this episode, recorded prior to Sendible's acquisition, we talk about: Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a ...
Bonus: How To Work With Your Spouse & Not Ruin Your Marriage In The Process
July 15, 2021 08:00 - 19 minutes - 13.2 MBGavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company. In this episode, recorded prior to Sendible's acquisition, we talk about: Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a ...
When Is The Right Time To Sell Your Company with Brandwatch's Giles Palmer
July 05, 2021 23:00 - 33 minutes - 15.3 MBIn this episode, Gavin is joined by Giles Palmer to discuss the story behind Brandwatch's recent $450M sale to Cision. Giles talks about: How he celebrated the deal Why he decided to sell the company after 14 years How the team reacted to the news His most challenging period as CEO Why he loves competition The operating system he used to scale Brandwatch to 550 employees Plus, Giles shares how he used an unscalable approach to maintain a strong company culture. -- Giles is the fou...
Giles Palmer: The Story Behind Brandwatch's $450M Exit
July 05, 2021 23:00 - 33 minutes - 23 MBIn this episode, Gavin is joined by Giles Palmer to discuss the story behind Brandwatch's recent $450M sale to Cision. Giles talks about: How he celebrated the deal Why he decided to sell the company after 14 years How the team reacted to the news His most challenging period as CEO Why he loves competition The operating system he used to scale Brandwatch to 550 employees Plus, Giles shares how he used an unscalable approach to maintain a strong company culture. -- Giles is the fou...