How Being Overly Generous Can Fuel Your Company’s Growth With Phil Starkovich

Unscalable

English - September 02, 2021 11:00 - 25 minutes - 17.6 MB - ★★★★★ - 2 ratings
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Previous Episode: Leora Mofsowitz: Why Ignoring Your Team’s Wellbeing Will Destroy Your Company

Next Episode: When To Pivot Your Business with Hiten Shah

Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers.

In this episode, Phil talks about:

Why he decided to start TubeBuddy back in 2014What led to him deciding to sell the company The mental models he adopted to face this life-changing eventThe pivotal things he did as CEO that resulted in TubeBuddy's successWhat he'll be doing next

Plus, Phil shares why he put his energy into building real relationships in an unscalable way and how it led to TubeBuddy's amazing growth.

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Connect with Phil on Linkedin.
Install TubeBuddy to grow your YouTube channel faster.