The Evolution of the Grocery Shopper, with Peter V.S. Bond

Unpacking the Digital Shelf

English - April 05, 2021 11:00 - 44 minutes - 41.1 MB - ★★★★★ - 63 ratings
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Previous Episode: Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform Provider Bambuser

Next Episode: Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy

Peter V.S. Bond, well-known as the co-host of the CPG Guys podcast, has a day job as VP Strategy & Retail Partnerships at PowerReviews. He put on that hat to share the results of a brand new survey of 4,000 consumers on the evolution of their omnichannel grocery shopping behaviors. Great data, with some powerful takeaways for brands.