Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform Provider Bambuser

Unpacking the Digital Shelf

English - March 29, 2021 11:00 - 40 minutes - 36.6 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Critical Role of Channel Optimization in Modern Commerce, with Don Brett Chief Digital Officer at NBG Home

Next Episode: The Evolution of the Grocery Shopper, with Peter V.S. Bond

If you heard there is a commerce experience driving conversion rates of 20-40% on average, wouldn’t you want in? That’s what many brands worldwide are seeing through their live video shopping experiments, and many are doubling down in 2021. Mary Ghahremani, CEO of live video shopping platform provider Bambuser, joined Peter Crosby and Rob Gonzalez to outline the strategies that are working and how brands can test and learn their way into this exciting new commerce experience opportunity.