People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with Rachel Tetreault, Vice President of Sales and Marketing Digital Commerce at EastPoint Sports

Unpacking the Digital Shelf

English - June 28, 2021 11:00 - 26 minutes - 24.5 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Cross-Border Commerce at Scale, with Craig Reed, SVP of Global Trade at Avalara

Next Episode: A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of Retail Media, Americas at Criteo

From P&G, to global confectioner Ferrero, and now to helming digital commerce at PE-owned Eastpoint Sports, Rachel Tetreault brings a competitive mindset and a fierce commitment to continually refining the organization, the processes, and the key KPIs it takes to win. Rachel joined Peter to share her key learnings and best practices from across her adventures in ecommerce.