E32: Henry Chappell - Pitch Marketing Group

This week we talk to Henry Chappell in Pitch Marketing Group's Soho office overlooking the NCP Car Park on Brewer Street, which is now above a posh boutique but used to be a really good vintage magazine shop.The conversation is wide ranging, running from his time at IMG and then Freuds, before he launched Pitch in 2002 with help from then shareholder Matthew Freud. What I wanted to know is what twenty years in the agency world has taught him about how sport works, now and in the future. And that night in a Turkish prison.

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