E31: Sam Seddon - IBM

This week Richard and Sean go to IBM’s headquarters on the South Bank to talk to Sam Seddon who guides the company’s relationship with the sport sector, most notably their long time partnerships with Wimbledon and England Rugby via the RFU. As ever, we want to know who have been the big winners and losers in the last thirty years when it comes to sport and tech, and we ask Sam for the inside line on IBM’s view of how the next ten years is going to pan out.If you enjoy our podcasts, there’s been 31 of them so far, please head to iTunes and rate us, it helps others find the podcast and makes us look popular.

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