Under the Influence with Jo Piazza
141 episodes - English - Latest episode: about 2 months ago - ★★★★ - 696 ratingsUnder the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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Episodes
Who the hell is Ruby Franke?
September 11, 2023 00:00 - 37 minutes - 34 MBThank you to Jessica Grose for joining me on today's adventure. BUY HER BOOK. She is a national treasure. Screaming on the Inside was just released in paperback. We used a very brief clip from ABC News. Their coverage of this story is impeccable. You can read more here. Transcripts of this episode are available to paid subscribers of my Substack, Over the Influence. I mentioned my new book, The Sicilian Inheritance. It is available for pre-order now.
BONUS: The Business of Laura Ingalls Wilder
August 11, 2023 13:45 - 41 minutes - 37.7 MBLaura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life g...
Women's Day Off the Internet is Not Today
September 12, 2022 23:30 - 36 minutes - 33.7 MBBut it is coming. We decided that maybe Jo's birthday isn't the most impactful day for women to shut down the Internet and truth be told we also got cold feet since we've seen a lot of failed internet strikes this summer. But don't worry, we picked a new day for all of us to shut it the f*ck down. In the meantime Jo did a guest appearance on Bridget Todd's podcast "There Are No Girls on the Internet" talking about a strange corner of the Instagram influencer world dedicated to #tradwives, wo...
Bonus: Third Wheel with Jenny Mollen
July 14, 2022 07:01 - 56 minutes - 52.1 MBThe social media influencer has officially replaced the plucky girl journalist as the heroine of choice in women's fiction. The latest and most hilarious example of this is Jenny Mollen's new novel City of Likes, a wickedly funny story about a woman just like us who gets sucked into the maddening web of a mom influencer. Jo got to hop on Jenny's podcast "Third Wheel" this week to chat all about influencers, female friendship, the attention economy and Mormon momfluencers soft swinging with e...
A Wild Request
July 09, 2022 07:00 - 4 minutes - 4.35 MBJo and Glynnis are making a new show and they need your help... See omnystudio.com/listener for privacy information.
Bonus: Holly Frey In Conversation With Seneca Women to Hear Winners Kris McDaniel and Andi Gordon
June 15, 2022 02:01 - 4 minutes - 4.26 MBHolly Frey, host of Stuff You Missed in History Class, sits down with Kris McDaniel and Andi Gordon, two winners of Seneca Women to Hear: Search for the Next Great Female Podcasters See omnystudio.com/listener for privacy information.
Bonus: Secrets of the Sprakkar with Eliza Reid
June 02, 2022 10:01 - 28 minutes - 26 MBAs women’s rights are eroding in the United States, our Women’s Day Off (the Internet) is becoming increasingly necessary. While we plan it, we take one more look at Iceland as a model for how to build a better society for everyone and particularly for women. Luckily we don’t have to go too far back this time. We can look at the women who are there right now–specifically Iceland’s first lady, Eliza Reid. In her book, Secrets of the Sprakkar, she tells the stories of extraordinary Icelandic w...
The Future
April 14, 2022 07:01 - 42 minutes - 39.2 MBPrepare your flux capacitor because we’re going back to the future. In the final episode of Season 2, Jo talks to experts in social media to predict what’s to come in the influencer world. Right now, social media could be compared to the Wild West: unregulated, unpredictable, and quite frankly, unfair to a lot of people. But luckily, with the help of some incredible women, influencers and consumers are starting to fight back. This episode features Lindsey Lugrin who is working to eliminate u...
Do The Hustle
April 07, 2022 07:01 - 37 minutes - 34.2 MBThese days it seems like everyone’s houses look remarkably similar. White kitchens, brushed brass accessories, exposed beams and all the shiplap. Why, you ask? Because we are all under the influence of design influencers. These people log on to Instagram every day and show you, yes you, how to take your older home and make it look newish, modern, but still cozy and old-timey. In a lot of ways this has been a revolutionary and wonderful development: free advice on how to renovate your home at...
Save Me
March 31, 2022 07:01 - 33 minutes - 30.7 MBThere truly is an influencer for everything! After spending a week in the hospital when her son got a concussion (don’t worry, everyone is ok), Jo left with a glaring realization: Rule 35 even applies to the medical industry. The nurses in the ICU revealed that they all follow nurse influencers, even post on Instagram during their breaks, and some have over a million followers. But nurse influencing isn't all scrubs sponsorships. COVID-19 and vaccine hesitation have created a social media ba...
Introducing: The Healthy Baby Show with Shazi Visram
March 25, 2022 19:00 - 1 minute - 1.67 MBFounder of the beloved organic baby food company Happy Baby, and now Founder & CEO of Healthybaby — Shazi Visram has learned so much starting businesses and advocating for children’s health; but she’s learned the most from raising her two developmentally different kids. She’s also met some of the world's brightest minds along the way. Armed with everything she wishes she’d known the first time around, Shazi wants to share the knowledge she’s gathered to help parents raise healthy connected ch...
Do No Harm
March 24, 2022 10:49 - 45 minutes - 42 MBInfluencers pop up where women need them most. They create a space to discuss taboo topics and provide resources when social structures fail us. Fertility is one of those topics, and fertility influencers have a large community of women flocking to them for answers, advice, and support. But not all women feel the same about this content. Are fertility influencers good? They destigmatize the topic and offer free information for an otherwise pricey process. Or, are fertility influencers bad? T...
The Parasocial Socials
March 17, 2022 07:01 - 41 minutes - 38.2 MBIt is nearly impossible to find a therapist that is covered by insurance, doesn’t have a waiting list, or even just returns your phone calls. Nowadays, we tend to rely more on people we know through social media to provide us with the alleviation of our mental struggles rather than traditional paths such as face-to-face therapy. What are the dangers of this? Being diagnosed by unlicensed advice givers? Being given recommendations for prescription medication that will mess with your brain? De...
Bonus: A Little Dash of Comfort with Kate Baer
March 10, 2022 08:01 - 18 minutes - 17.2 MBLast week we dove down the rabbit hole of mental health Instagram. We're all in the midst of a mental health crisis right now and frankly we could all use a little help. While social media is often a major contributing factor, if not the source, of these mental health problems, there is also the flipside: comfort creators. These are the people who use social media to post content that you turn to when you are feeling down and need a pick-me-up. They are not necessarily there to give advice l...
Introducing: The Rise and Fall of LulaRoe
March 06, 2022 08:01 - 43 minutesListen to host Jo Piazza take on the role of guest on a new podcast about the LuLaRoe scandal hosted by Buzzfeed writer Stephanie McNeal. #BecauseofLuLaRoe: The Dream Vs. Reality LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a ...
Introducing: The Rise and Fall of LulaRoe
March 06, 2022 08:01 - 35 minutes - 32.1 MBListen to host Jo Piazza take on the role of guest on a new podcast about the LuLaRoe scandal hosted by Buzzfeed writer Stephanie McNeal. #BecauseofLuLaRoe: The Dream Vs. Reality LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off...
Where’s My Village?
March 03, 2022 08:01 - 52 minutesIt’s no secret that all of us are in the midst of a mental health crisis. And women, especially mothers, have been hit the hardest. But what is an entire generation of mothers to do when they live in a country where any kind of health care, especially mental health care, is largely inaccessible and unaffordable? A lot of moms turn to Instagram. Mental health creators have been around for a while, but should they be trusted as a source for psychological well being? Do these creators really hel...
Where’s My Village?
March 03, 2022 08:01 - 44 minutes - 40.9 MBWe’re in the midst of a mental health crisis. And women, especially mothers, have been hit the hardest. But what is an entire generation of mothers to do when they live in a country where any kind of health care, especially mental health care, is largely inaccessible? A lot of moms turn to Instagram. Mental health creators have been around for a while, but should they be trusted as a source for psychological well being? Do these creators really help or just make people who are already broken...
Rule 35
February 24, 2022 08:01 - 45 minutes - 41.7 MBIf it exists in the world, there’s an influencer for it. Teachers absolutely fit the bill as Jo learned when a listener reached out to her about her kid's teacher whose Instagram content concerned her. Should we judge how teachers present themselves outside of the classroom? And if we’re offended by what they post, is it legal to demand repercussions? These questions sent Jo down a rabbit hole into the wide world of Teachergram. Turns out Instagram is a sort of shadow support system for teac...
I Can't Quit You (or Can I?)
February 17, 2022 08:01 - 45 minutes - 41.8 MBWhat would it take for you to get off Instagram? The promise of better mental health? An urge to detangle yourself from the algorithm? Or maybe it would take a scare. The threat of someone stealing your photos and role playing as you and your family. Any way you spin it, the decision to get off Instagram is a hard one. But if we’re ever going to use our power to improve the platform, it might be what we have to do. This week, Jo talks to two women–one who took the leap off Instagram and one ...
Women's Day Off the Internet
February 10, 2022 08:01 - 38 minutes - 35.3 MBRemember the day Instagram went dark last fall? We sure do. It woke us, and so many influencers, up to how precarious making your living off social media can be. It also reminded us just how dependent and addicted so many of us are to a platform that is indifferent about us at best. In season one of Under the Influence we learned just how much content women are creating and consuming on social media platforms, for better or worse. We have a lot of power to make these places better and we don...
Under the Influence Season 2
February 03, 2022 08:01 - 4 minutes - 3.76 MBJust when you thought it was safe to go back on Instagram, we're here to blow everything up. On season 2 of Under the Influence, we’re exploring what it means to be a woman social media. We’re going into different pockets of influencing from teacher influencers, to fertility and mental health influencers, to talk about how Instagram is a reflection of all the ways women are mistreated in our society. And how we might fix that by shutting it all down. Learn more about your ad-choices at ht...
Bonus: Pay the Bookstagramers!
October 08, 2021 04:00 - 29 minutesMomfluencers aren’t the only online creators that have to fight for fair pay. Bookstagram is full of women posting dreamy photos of books and thoughtful reviews of titles, new and old. Their content drives a ridiculous amount of book sales, but do publishers pay the women making these posts? Rarely...if ever. Mostly they just get free books, which doesn’t exactly pay the bills. Fresh off her own book launch, Jo talks to two bookstagramers who have recently started asking publishers to pay the...
Bonus: Pay the Bookstagramers!
October 08, 2021 04:00 - 24 minutes - 22.1 MBMomfluencers aren’t the only online creators that have to fight for fair pay. Bookstagram is full of women posting dreamy photos of books and thoughtful reviews of titles, new and old. Their content drives a ridiculous amount of book sales, but do publishers pay the women making these posts? Rarely...if ever. Mostly they just get free books, which doesn’t exactly pay the bills. Fresh off her own book launch, Jo talks to two bookstagramers who have recently started asking publishers to pay th...
Bonus: I Wiped My Kids From My Instagram
September 02, 2021 07:01 - 27 minutesA stranger recently approached Jo's kids and their babysitter on the playground. She acted like she knows them, like she knows Jo. But none of it is true. Are you terrified? We sure are. In this bonus episode of Under the Influence Jo commiserates over this crazy incident with top influencer Jess Kirby who completely removed her daughter from Instagram after a similar thing happened to her. Jess made the call so quickly, the way only a mother can do, to wipe her daughter's image offline. Will...
Bonus: I Wiped My Kids From My Instagram
September 02, 2021 07:01 - 22 minutes - 20.4 MBA stranger recently approached Jo's kids and their babysitter on the playground. She acted like she knows them, like she knows Jo. But none of it is true. Are you terrified? We sure are. In this bonus episode of Under the Influence Jo commiserates over this crazy incident with top influencer Jess Kirby who completely removed her daughter from Instagram after a similar thing happened to her. Jess made the call so quickly, the way only a mother can do, to wipe her daughter's image offline. Wi...
I Wiped My Kids From My Instagram
September 02, 2021 07:01 - 27 minutesA stranger recently approached Jo's kids and their babysitter on the playground. She acted like she knows them, like she knows Jo. But none of it is true. Are you terrified? We sure are. In this bonus episode of Under the Influence Jo commiserates over this crazy incident with top influencer Jess Kirby who completely removed her daughter from Instagram after a similar thing happened to her. Jess made the call so quickly, the way only a mother can do, to wipe her daughter's image offline. Will...
In the Michael's Parking Lot
May 13, 2021 07:01 - 31 minutesWhat happens when a mom influencer broadcasts the attempted kidnapping of her children in the parking lot of a crafting store in California wine country? What happens when those claims are completely untrue? This bonus episode dives into the case of mom influencer Katie Sorensen and what happened last December when she falsely accused a Latino couple of trying to kidnap her two children. Sorensen was recently charged with giving false information to the police. Those charges could carry a sen...
Bonus: In the Michael's Parking Lot
May 13, 2021 07:01 - 25 minutes - 23.7 MBWhat happens when a mom influencer broadcasts the attempted kidnapping of her children in the parking lot of a crafting store in California wine country? What happens when those claims are completely untrue? This bonus episode dives into the case of mom influencer Katie Sorensen and what happened last December when she falsely accused a Latino couple of trying to kidnap her two children. Sorensen was recently charged with giving false information to the police. Those charges could carry a se...
Is This The End?
April 15, 2021 14:15 - 47 minutesOver the course of a year of reporting on mom influencers we watched the business model evolve and shift in myriad ways. There are brand new mom influencers on TikTok who weren't even doing this when we started the podcast. And they're killing it! Jo talks to some of the moms who are just crushing it on the video platform and, of course, tries to master TikTok herself. How do you think that's going to go? We also look to the future of influencing, starting with a conversation between Jo and G...
Is This The End?
April 15, 2021 14:15 - 39 minutes - 36.1 MBOver the course of a year of reporting on mom influencers we watched the business model evolve and shift in myriad ways. There are brand new mom influencers on TikTok who weren't even doing this when we started the podcast. And they're killing it! Jo talks to some of the moms who are just crushing it on the video platform and, of course, tries to master TikTok herself. How do you think that's going to go? We also look to the future of influencing, starting with a conversation between Jo and ...
It’s Time For A Reckoning
April 01, 2021 07:01 - 39 minutes - 36.5 MBIn the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying t...
Burning Cats
March 25, 2021 07:01 - 40 minutes - 36.9 MBIt’s no secret the internet can be a terrible place to be a woman. Any woman who ends up in the spotlight faces an intense amount of criticism and hate. For many reasons, the majority of that hate tends to come from other women and in the mom influencer industrial complex it often comes from other moms. After putting herself out there as a potential influencer Jo has gotten her fair share of online hate, but as a former gossip reporter she also has a long history of doling it out. In this ep...
An Intermission
March 18, 2021 07:01 - 18 minutes - 16.6 MBIn the past six episodes, we’ve travelled far and wide across Instagram’s momosphere. We’ve gone through the history of influencing, learned how to craft the perfect Instagram post, and weighed the consequences of sharing your life and your kids’ lives online. That last one really weighed on Jo. Learning about the potential dangers of posting about your children on social media was a shock and made her question this entire influencer experiment. This week, we’re taking a mental health break ...
The Sharenthood
March 11, 2021 08:01 - 46 minutes - 42.3 MBThe French have laws limiting parents who Instagram their children. We have no such restrictions in the United States. In fact, social media and the world of influencing are still the wild west when it comes to children, the adorable little creatures whose images are fueling this industry. This episode got darker than we expected as we try to figure out the psychological and emotional impact of sharing images of children online. There are issues of privacy, of consent, of dignity. These ethi...
If You Build It, They Will Come
March 04, 2021 08:01 - 43 minutes - 39.8 MBWhat goes into making the perfect Instagram post? After being unceremoniously rejected from the Harvard of influencing, Jo manages to convince RewardStyle to let her in anyway. In this episode she puts their lessons to use, and tries her best to turn herself into an influencer, to create a shoppable life. She quickly discovers one of the dirty little secrets of influencing: influencers are hiring professional photographers to take a week or a month of content at once. Yes! Influencer photogr...
An Authentic Woman
February 25, 2021 08:01 - 35 minutes - 32.5 MBAuthenticity might be the most over-used word in the influencer industrial complex. But what does it even mean? What the hell is an authentic woman? An authentic mother? From celebrities to politicians to Instagram moms, women are attacked for trying too hard to get it, or are ripped to shreds for not having enough. This week, Jo tries to figure out how to be a more authentic mother by going to both extremes: she speaks to the surfing Instagram mamas of Byron Bay, as well as a woman who chos...
A Shoppable Life
February 18, 2021 08:01 - 32 minutes - 30.2 MBThere is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech founder helped to solve that disconnect; a woman, naturally. Amber Venz Box is a 34 year old mother of four and the founder of RewardStyle and LikeToKnowIt. In the past decade, her companies have driven $8 billion in sales for brands. This week, with Amber's help, Jo applies to become a RewardStyle ...
Women's Work
February 11, 2021 08:01 - 44 minutes - 40.4 MBMom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does the 19th Century economic philosopher Thorstein Veblen have to do with why we are so enchanted by people who seem wealthier than we are. Consider this your history lesson of women influencing other women to attempt to lead more perfect lives. We start in 1896 with the creation of Vogue, wonder if...
A More Perfect Mother
February 04, 2021 08:01 - 34 minutes - 31.9 MBIt’s two in the morning and journalist and author Jo Piazza cannot stop scrolling and scrolling through Instagram, gazing at picture-perfect images of motherhood that look nothing like her own life mothering her baby and toddler. But she realizes that with just one click she can attempt to buy these women’s perfect lives...because every other mother on Instagram is trying to sell you something. Who are these women? Why are they so mesmerizing? Dive down the rabbit hole of the billion dollar ...
Under the Influence with Jo Piazza
December 09, 2020 23:51 - 4 minutes - 4.04 MBUnder the Influence is a deep dive into the Mom Internet, a place haunted by aspirational marketing where every mom is a social media influencer trying to sell you something, all while posed in white kitchens that never seem to get messy…with toddlers in cloth diapers that never ever leak; a bastion of carefully curated lives that are #blessed. Behind the airbrushed perfection is a multi-billion dollar industry that is dominated and consumed by women, yet largely ignored by the mainstream me...