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A Shoppable Life
Under the Influence with Jo Piazza
English - February 18, 2021 08:01 - 32 minutes - 30.2 MB - ★★★★ - 696 ratingsSociety & Culture Technology parenting social media technology tik tok instagram motherhood influencing influencers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech founder helped to solve that disconnect; a woman, naturally. Amber Venz Box is a 34 year old mother of four and the founder of RewardStyle and LikeToKnowIt. In the past decade, her companies have driven $8 billion in sales for brands. This week, with Amber's help, Jo applies to become a RewardStyle influencer and tries to figure out if her life is shoppable. Shoppability is a new term, one that even academics are now using. But finding out if your life as a mother is shoppable is like asking which of your kids is more commercial. And that's where this all starts to get a little uncomfortable.
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