S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

Under the Influence with Terry O'Reilly

English - January 16, 2020 00:09 - 27 minutes - 25 MB - ★★★★★ - 426 ratings
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Previous Episode: S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys

Next Episode: S9E04 - Sound + Vision: Album Covers As Marketing

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan.

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