S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
Under the Influence with Terry O'Reilly
English - January 09, 2020 00:09 - 27 minutes - 25 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David.
Hosted on Acast. See acast.com/privacy for more information.