S8E15 - Little Big Towns: Roadside Attractions As Marketing
Under the Influence with Terry O'Reilly
English - April 11, 2019 00:09 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3E04 (Archive) - Marketing Rock 'n' Roll - Part I
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument to attract both human and non-human visitors.
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