S3E04 (Archive) - Marketing Rock 'n' Roll - Part I
Under the Influence with Terry O'Reilly
English - April 08, 2019 16:00 - 25 minutes - 23.5 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E14 - Disgustingly Effective: The Marketing of Bodily Functions
From the Digital Box Set: In part one of a two-part series, we'll trace the Marketing of Rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We'll tell the story of how the Beatles lost millions by not following Elvis's blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four. Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll - KISS. Part Two will begin with the emergence of MTV. It's a fascinating and interesting journey.
This is an archived episode that aired originally on January 24, 2014.