S11E18 - Confessions of a Book Lover: The Art of Marketing Books
Under the Influence with Terry O'Reilly
English - May 07, 2022 15:57 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
Next Episode: Rejecting The Rubik's Cube
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.
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