S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
Under the Influence with Terry O'Reilly
English - April 30, 2022 16:18 - 27 minutes - 25 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S11E16 - Only in Advertising: Stories from the Front Lines
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly.
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